Julie Duck

As chiropractors, you especially know the importance of conveying an image of professionalism in an allopathic world of skeptics, quackwatch.com, and other assorted naysayers. With organizations such as the Foundation for Chiropractic Progress making headway into the media via educational campaigns, we are clearly on a good path toward realizing this. Sharing the good things about chiropractic with people, whether they already have a chiropractor or wonder about chiropractic's benefits, will help to secure a more positive light under which chiropractic can shine.

Chiropractic's shining moment also depends on sharing ideas, stories, and opinions about what works for you in your practice. Trade shows, continuing education courses, and professional memberships are excellent ways to accomplish this. But there is one more way that I would like you to consider: Writing an article for your local chiropractic organization newsletter or for a publication such as Chiropractic Products provides other chiropractors with the information they need about products that will help them, their patients, and their practices. Who better to share tips with about what works than your peers? Writing an article (or two) also positions you as an authority in your field, and as a person who wants to make sure his or her colleagues do the very best that they can in their profession.

I’m excited to announce the launch of The Weekly Adjustment e-newsletter. Each Thursday, you will receive the latest news, information, and assorted updates to keep you in the loop. To receive your Weekly Adjustment, please visit www.chiropub.com. Sign up today, and see what it’s all cracked up to be!

Every chiropractor is unique, offering a focus or niche that sets them apart in their respective markets. You may concentrate on the senior community or sports enthusiasts, and 500 miles from you there is another chiropractor who would like to do the same but needs a little advice on what products to use. Why not share your wisdom and pass on the success you've had by becoming an author?

There is no right or wrong product topic to talk about, only what is working for you and your recommendations. Even in the busiest of times (and I believe being busy is good), stopping for a moment to send along a story idea can mean giving your colleagues a leg up on how to better help patients, which in turn leads to a better image in the health care market.

With this in mind, I am asking you to send your articles and story ideas to me at . Not only will your contributions help me to fine-tune our publication to your needs, they will also help promote your knowledge, experience, and commitment to the chiropractic field. So pick up your pen, clean off your keyboard, and set your ideas free. I look forward to reading them.

Julie Duck