As chiropractic has evolved over the years, so has our magazine. Entering 2007, the evolution continues. We are dedicating ourselves to 100% coverage of products to become a greater resource to you as you make your purchasing decisions. That means we are going back to our roots.

In 1985, Microsoft® released the first version of Windows®. Ronald Reagan was president. And it was also the year that Chiropractic Products published its first issue.

The world has changed quite a bit since 1985. So has chiropractic. To see these changes, you only have to look at the first issue of our magazine—dated December 1985. The issue featured articles about products such as computer software, imaging devices, and traction devices that don't have near the level of advancement they have today.

For example, our December 1985 issue included advertisements from companies selling foam casting units for fitting orthotics. While many chiropractors still use foam casting today, I'm sure some of you who were practicing in 1985 would have been amazed at recent developments such as a product that digitally scans the foot for orthotics and includes features such as a comprehensive report of findings.

To illustrate how much our magazine has changed, the first issue was in black and white, with color only on its covers. On the cover, under the Chiropractic Products logo, the tagline read, "Product News for the Chiropractic Profession." Over time, the magazine became more colorful and moved away from its "all product" coverage.

But as we enter 2007, the staff at Chiropractic Products sees a need again for a magazine dedicated to in-depth product coverage. The results of a recent readership survey back up our view. For example, when shown a list of product categories, 31% of survey respondents said they planned to evaluate digital x-ray machines for purchase in the next 12 months. An even higher percentage said they planned to evaluate laser therapy equipment for purchase. As you look to modernize your offices with the latest equipment, we will be out there working to get you the most relevant product information available.

Each issue of the magazine will be jam-packed with product coverage you won't want to miss as you make your product choices. One of my favorite changes in our new format is that we will be featuring a Field Report in which a chiropractor will offer a hands-on review of a product that he or she is using. This will help you get an unbiased opinion on products that you might be considering for your practice.

The possibilities are endless for our new format. For example, our Buyer's Guide shows products in nine different categories, such as biomechanics and diagnostics. But within those nine categories are well over 150 subcategories. The rehab section alone, for example, includes subcategories such as aquatic exercise, spinal decompression, resistance exercise, and the list goes on and on.

More than 73% of our survey respondents said they researched products online. That means you are very active in seeking information about the products you purchase, rather than waiting for information to come to you. Our goal is to be the first magazine and Web site you turn to for the most in-depth coverage of the products you need.

Daryl Lubinsky