The table is possibly the most important purchase you will make for your practice
Few purchases are more important to a chiropractic
office than the table. In addition to space, technique, color, and size, a
chiropractor must also consider financing options, warranties, and other
factors.
To find out more about what chiropractors should take
into consideration when buying a table, Chiropractic
Products spoke with five experts on the
topic. Mark Reiter is president, LSI International Inc. Julie Cox-Cid works
with TRACK Corp in Spring Lake, Mich, in sales of the Cox Table. James Wake
is eastern regional sales manager of HCMI in Springfield, Mo. Gary
Huddleston, DC, is celebrating his 25th year as a practicing chiropractor
and is the owner and founder of Eurotech Manufacturing and Elite
Electromedical. J. Michael Hunter is general manager, Lloyd Table Co,
Libson, Iowa.
How can a table manufacturer or distributor help a
chiropractor avoid downtime if the table has a mechanical problem? What
does an ideal warranty program entail?
Reiter: The best way
for the manufacturer to help the doctor avoid downtime is to build a table
from the beginning with service in mind. It should be simple for the doctor
to perform simple maintenance. Electronics, motors, and moving parts should
be easily accessible. Dealers should be well-trained in how to service the
table or to be able to help someone else service it. Ideally, there is a
network of dealers or service agents that can be called on at a
moment’s notice to help get the doctor up and running again.
The ideal warranty pays for all parts and labor in the
first year. After that, there should be no charge for technical support,
and the manufacturer should have a network of technicians to call who can
quickly access the doctor to perform a repair.
Cox-Cid: The
manufacturer (or its distributor) must have a system in place to receive a
call from the doctor who is having the mechanical problem at the moment,
figure out the issue, and arrange for the issue’s resolution.
Knowledgeable phone assistance, arrangement for a nationally contracted
technician service that offers response time if on-site work needs to be
done, of 24 to 48 hours and detailed work instructions for each part of the
table are best to reduce downtime.
An ideal warranty program would include a period of
time sufficient to inspire confidence in the owner/doctor that his table is
working properly. Further, a usual parts/labor warranty would include
overnight parts delivery (with detailed instructions for installation) for
the warranty period.
Wake: Downtime may not
always be avoided. One possible solution is to build the table in such a
way that it is at minimum a bench table, even if all of its components are
broken. This would allow the doctor to still do evaluations and some types
of adjusting. An ideal warranty program is dependent on the point of view.
From the manufacturing side, the ideal program would be nothing at
all. From the doctor’s side, it would be all parts and labor forever.
The happy medium is, in my opinion, a 3-year warranty where applicable and
1 year on everything else. This shows willingness on our behalf to cover
our equipment for a long period of time and gives a feel of comfort in the
product.
Huddleston: Downtime and
repairs are unfortunately real-life, and can never be avoided, but a good
table company can make the best of a tough situation. Eurotech has a direct
customer hotline to our shop foreman, who in turn handles all aspects of
repair as quickly and efficiently as possible. Parts
are often overnighted, and a repairman contacted immediately. Repairs are
often completed in less than 24 hours. An ideal warranty program would give
the doctor direct access to someone in charge of repair and warranty.
The ideal plan would also cover all aspects of the repair, and reduce
doctor anxiety as much as possible. Finally, the ideal warranty plan
would be long enough to cover any problems that show up, and give the
doctor peace of mind that the factory is behind him 100%.
Hunter: A
manufacturer’s table design can be of great assistance to the doctor
when trying to avoid downtime due to a mechanical problem. For example,
adding manually activated drop sections to automatic activated drops, or
being able to lower a table from an elevated or tilted position during
times of electrical power loss, can be of great importance. In addition,
having “plug-n-play” components make many repairs easy enough
that the doctor or CA can do them; therefore, the need for a service tech
may be unnecessary. However, having a qualified and competent service
department is one of the manufacturer’s paramount obligations to the
doctor of chiropractic.
What factors should a chiropractor take into account
when choosing a color for the table?
Reiter: I think the
old-school thinking was to pick something neutral in case the office colors
changed. I think today people are getting tables with more color and trying
to enhance the look and feel of their office. If styles change, you always
have the option of reupholstering the table later.
Cox-Cid: Table color
is truly a personal-taste and room-decor issue. Some say lighter colors may
show dirt more readily, but excellent cleaners are on the market that
reduce this issue’s prominence.
Wake: The doctor
should consider his office color scheme and also how the color will affect
the mood and emotion of the patient. A lot of chiropractors take into
consideration the effects of color on people and paint the clinic walls
accordingly. I think they should consider the same thing in the color of
their tables. They should also consider resale value. If they cover a table
in pea green and want to sell it 7 years down the road, they may have some
trouble.
Huddleston: Actually,
choosing a color for the table is often a difficult decision. Make sure the
table color matches your decor and is pleasing to the eye. Loud colors may
be in style or vogue for your area, but you want an inviting and relaxing
color for your patients that says “welcome.” Often, light
colors are harder to keep clean and need to be considered when you think
about the types of patients who come in. If you are in an industrial area,
darker colors may be more beneficial. If your patient load is more office
workers, then lighter colors will also work. More than anything, just like
the color you choose.
Hunter: When choosing
the color for their table, the doctor will want to choose a color that fits
with their adjusting room decor. Color is a matter of personal likes and
dislikes. In general, the darker hues tend to show less dirt from daily
use. Here at Lloyd Table Company, navy blue is by far the most popular
color our tables are ordered in.
How can a chiropractor make the best decision on
whether to lease or finance the table?
Reiter: Leasing allows
the doctor to deduct the monthly lease expense, and purchasing allows you
to deduct the complete price of the table as a capital expense in the year
it’s purchased. If you lease or finance, you’ll obviously pay
interest, but you can reduce your immediate outlay of cash. Credit cards
have a little higher interest rate, but often have benefits like air miles
or cash back. If the doctor has strong cash assets, he or she can simply
write a check and save on paying the accumulated interest. Of course, in
the end, leasing, financing, credit cards, or even paying cash is a very
personal decision that should be made after consulting a tax adviser or
CPA.
Cox-Cid: Financing
and/or leasing the most important piece of equipment for the chiropractic
physician's office—the adjusting instrument—is a most vital
decision. It needs to be discussed in detail with an accountant who can
recommend the best course for the business. Further, the accountant can
also direct the doctor to appropriate credits that may be available, like
the Americans with Disabilities Act tax credit (up to $5,000 per year on a
purchase of more than $10,250) or special business tax deductions.
Wake: I always advise
the doctors that I deal with to consult their accountant. Each doctor and
each clinic has different needs at different times throughout any given
year. It is too difficult to just give a flat answer of lease or finance or
write a check.
Huddleston: Many new
doctors in practice will choose to lease, as the payments are often quite
low. Financing through a lending institution may have slightly higher
payments, but overall, lower interest. There are also tax advantages to
leasing that the doctor needs to discuss with his CPA or attorney, no
matter if the doctor is newly in practice or a seasoned professional.
Financing, leasing, paying cash—all of them have their advantages.
The doctor just needs to explore what is best for them.
Hunter: When deciding
to buy or lease your table, you must first assess your financial situation.
Do you have a surplus of cash to make a direct purchase? Do you want to tie
up that surplus of cash? If you don’t have a surplus of cash, you may
consider a lease. With leasing, generally there is very little money down.
That means you will have more money to invest in other revenue-generating
activities. You may be able to deduct the lease payments from their
corporate income, because the IRS generally does not consider an operating
lease to be a purchase.
How long should a chiropractor reasonably expect a
table to last?
Reiter: It probably
depends first on the number of mechanical and electronic parts. I see
tables traded out about every 10 to 15 years. However, a simple bench can
be reupholstered many times over the years and last an entire career.
I’ve personally seen hi-lo tables that were 30 years old and looked
brand new. In the end, I think the determining factor is how the doctor
cares for the table. If he or she performs simple routine maintenance,
keeps the upholstery clean, does upkeep on any motors or gears, and treats
the equipment with respect, the table will last a very long time.
Cox-Cid: The
table’s life depends on use of the equipment by the doctor. His/her
considering it an “instrument” improves its lifetime. If
the table is used gently and properly, it can last for a doctor’s
career with, possibly, cushion replacement on occasion.
Wake: A chiropractor
should expect a table to last the life of his or her practice, if properly
maintained. I hear doctors saying all the time that they have a table that
they have had for 12 years, and they bought it used from a guy that had it
for 10 years. Doctors do not replace capital equipment when they
should—only when they absolutely have to. This means that they will
have a piece of equipment well beyond its realistic life expectancy, so a
quality-built table that will last 10 years or more will be milked out for
another 10 years, if at all possible.
Huddleston: Actually,
a chiropractic table should last for the life of a practice. Granted, items
will wear out and need replacing, but the table itself should continue on,
maturing in age and expertise with the doctor using it. If quality
components are used, such as machined parts instead of castings, and formed
steel instead of cheap bent parts as many import companies use, then your
table will grow old gracefully with you.
Hunter: When a table is
purchased from a quality-minded manufacturer, it could last for
generations. A quality-engineered table design, combined with quality
components and a manufacturer committed to excellence, virtually guarantee
a lifetime of service to the doctor.
How can a chiropractor use more than one adjusting
technique on one table, so the patient doesn’t have to move from one
table to another?
Reiter: Using one
table for multiple techniques is certainly more economical for the doctor
and more convenient for the patient. The most common combination table
today is a flexion table with drops. Many of these tables also have a
vertical height option to allow the doctor to raise and lower the table to
more easily facilitate different techniques. Ultimately, using the same
table for different techniques will mean a compromise to one degree or
another, but might also pay off in economy and convenience.
Cox-Cid: In
chiropractic, the physician’s choice of technique(s) plays a central
role in the decision of what type of table that will be installed in the
office. Choosing to specialize in one technique with the research support
behind it is the best way to reduce a patient’s having to be moved
from table to table. A chiropractor’s reputation will be established
by his/her clinical outcomes, so the choice of technique is most important,
so the technique with the best research support and highest clinical
outcomes must be considered. Then the best quality, safest, best supported
by customer service and warranty, table is chosen. Options can be added to
the main type of table necessary for the primary technique offered to
accommodate other ancillary techniques and reduce the need to move
patients.
Wake: This depends on
the different techniques the doctor is trying to accomplish. If the doctor
is very specific in his needs in the ordering process, or if the salesman
is very thorough in his qualifying, most tables have enough options that
dual techniques can be achieved with one table. Usually, firmer foam is
needed or an advanced headpiece is needed in order to use multiple
techniques with one table on one patient.
Huddleston: In
today’s health care environment, diversity is the name of the game.
Tables need to be designed to do a wide range of treatment options and yet
be affordable. Flexion, extension, diversified, and physical therapies, are
all modes of treatment used daily by the busy chiropractor. A table that
cannot do these varied techniques costs the doctor in both time and money.
Since the owner of Eurotech is a chiropractor, he understands the needs,
different modes of treatment, and multiple techniques that a table must be
able to do in order to be efficient and a benefit to the doctor, his
practice, and his patients.
Hunter: It has been Lloyd
Table Company’s underlying goal to produce tables that help achieve
maximum efficiencies of the doctor/patient visit. Our tables are designed
and built to encompass features required by the doctor who practices a
multitude of adjusting techniques. For example, our Galaxy Ultimate is a
hylo and elevation table that allows for Thompson drop work,
flexion-distraction, Gonstead, Activator, and even the sacro-occipital
technique.