Paul Lunter, president of AquaMED in Clearwater, FL, spoke to Chiropractic Products about AquaMED products and services.

Why should chiropractors add hydrotherapy as one of their services?

The AquaMED offers the benefits of massage and heat. By loosening muscles prior to treatment, it can assist with adjustments. Doctors have told us that post-treatment use helps the adjustment stay longer and minimizes delayed onset soreness. The range of treatment areas and pressures makes AquaMED perfect for a variety of conditions, such as chronic back pain, auto accidents, fibromyalgia, and myofascial pain syndrome.

Our clients have shown that the AquaMED can increase referrals, retention (greater treatment compliance), and revenue (reimbursement or cash). It can assist with office flow and patient satisfaction and is a great marketing tool (to attract new clients, and to reconnect with “lost” clients).

How expensive is the product, and what is the return on investment?

Prices range from $6,900 to $20,000. Return on investment varies depending on how many patients are seen per day, office location, and whether the practice bills insurance or charges cash. For example, on our most expensive product, the payments can be as low as about $22 per day. One or two patients on the AquaMED a day will cover the cost, and just 10 patients a day can provide a 100%, 200%, or higher ROI directly from the bed, without considering its positive impact on new-patient referrals and patient retention. We have many clients that have reported much higher return rates.

What proof is there that the product works to reduce pain?

Private studies have been conducted by medical professionals to determine AquaMED’s effectiveness. The studies have shown a range of positive impacts, including reductions in pain for a variety of conditions, a decrease in medication use, and positive impacts on circulation and blood pressure. One study showed a 44% decrease in perceived pain after use of the AquaMED. We are happy to provide interested parties these study results upon request.

How can chiropractors become educated on the product, and what technical support is offered?

Review our Web site at www.aquamed.com, which has valuable information on each of our products, clinical benefits, financial benefits, and customer testimonials. One of our sales consultants can assist with identifying if the AquaMED is a good fit for the doctor’s practice, generate a custom cost/benefit analysis, and arrange a trial either locally or by visiting us at a trade show. We provide assistance for marketing the AquaMED and the doctor’s practice, as well as technical assistance on the maintenance and operation of the AquaMED. (Technical assistance is provided as part of the purchase.)