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Chiro Insider


Issue: March 2006
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Jackie MacPherson, vice president—administration for Therapeutica Inc, Toronto, Ontario, Canada

One-on-One With an Industry Expert

Jackie MacPherson, vice president—administration for Therapeutica Inc, Toronto, Ontario, Canada, talks to Chiropractic Products about the products it offers to chiropractors.

How affordable are your products to chiropractors?
Quite affordable. They are comparable in price to other products in the same category.

What profit margins can DCs expect to see from your products?
It will vary depending on the DC. We offer a suggested selling price, but it’s up to them what price they use to sell to their patients.

Why should chiropractors offer the Therapeutica Auto Support to their patients?
People are spending more and more time in their vehicles these days, and it is important for people to have the best posture and support during this time. The Auto Support helps drivers get the best support for their spines, and it provides correct spinal alignment. Also, it helps prevent whiplash by providing support to the neck and head. The product was in research and development for 3 years, and it is shaped to totally and correctly support your spine while in a vehicle. Also, with their first order, chiropractors get one free, and the product is covered by most insurance companies.

What types of display and promotional items are available?
We offer brochures, display boxes, and display stands for the office.


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