Dennis Perman, DC, executive vice president, The Masters Circle, Jericho, NY

Dennis Perman, DC, executive vice president of The Masters Circle, Jericho, NY, talks to Chiropractic Products about the products and services it offers to chiropractors.

How can doctors of chiropractic attract more new patients and retain current ones?
Patients flow toward a practice based on two dynamics: capacity and attraction. Capacity is the amount a doctor and staff can handle. It’s determined by inner qualities like focus, self-discipline, determination, and self-esteem, and practical strategies like procedural efficiency and communication skills. Attraction is the compelling force that draws patients to a practice, and is developed through charisma, clarity, certainty, public relations, and marketing, creating a pathway that brings patients toward the practice. All practice volume is a product of the practice’s degree of capacity and attraction. We teach a variety of tools to enhance both your attraction and your capacity.

What are the latest products you offer to help DCs grow their practices?
We create several new products each year, but the hottest thing right now is our iPod Portable Mind Library, an Apple iPod loaded with 87 hours of chiropractic success materials. We also provide quarterly updates for avid listeners that keep supplying fresh ideas and techniques. We just released an 8-DVD anthology called The Wellness Revolution, featuring Paul Zane Pilzer, John DeMartini, Bruce Lipton, Patrick Gentempo, and others, covering many aspects of building a wellness practice. We have three new audio products—The Prosperity Faucet, The Thirty-Three Living Principles of Chiropractic, and The Enneagram: Self Discovery for Personal and Professional Growth.

What can you tell us about your current team of chiropractic consultants?
The Masters Circle boasts 18 consultants with more than 400 years of experience. Besides Dr. Bob Hoffman, Dr. Larry Markson, and myself, who still consult with members, Alan Rousso runs the consulting division—his expertise lies in advanced coaching techniques, new-patient attraction, and personal growth. Elisa Zinberg runs the CA Certification Course and knows everything about office procedures. Janice Hughes specializes in purpose, mission, and chiropractic philosophy. Brett Axelrod, Ken Freedman, Michelle Turk—all of our coaches are chiropractors who built and ran successful practices, and all are highly trained in our identity-based approach, which teaches that success comes from you, not to you.

What can DCs expect to gain by attending one of your upcoming seminars?
Chiropractors who attend our seminars are usually surprised—we start and end on time, we expect participants to dress nicely, and every class is filled with ideas and concepts designed to grow the doctor, at both the “be” and “do” level. Besides practical strategies for practice building and management, we work on personal growth and inner qualities like confidence, motivation, passion, and pride in being a chiropractor. Attendees frequently report that the balance in our program provides something for everyone, and typically find one or two “golden nuggets” that revolutionize their thinking. We hear it over and over again—people are inspired by their experience with The Masters Circle. CP