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ACA Pursues Chiropractic Network Problems

Following the American Chiropractic Association’s (ACA) investigation of certain chiropractic managed care networks, these networks are beginning to take action.

In a recent letter to an insurance company, American Specialty Health (ASH)—one of the networks in question—refutes statements from the ACA, claiming that there is a high satisfaction rating among chiropractors in its program, and that each chiropractor has voluntarily chosen to participate in their network.

 “Technically, participation is voluntary; in reality, doctors feel that they have no choice,” says ACA’s Executive Vice President Kevin Corcoran, CAE. “They can either participate and receive at least a pittance in reimbursement, or opt out and receive absolutely nothing.”

ACA President Richard Brassard, DC, says that when ASH is ready to really talk, the ACA legal team will discuss the possible settlement of these issues.

The ACA also wrote a letter to American Chiropractic Network (ACN), requesting that the network place an immediate moratorium on further terminations under its “professional improvement program” and reinstate the DCs who have been terminated.

In a follow-up letter, ACN asked the ACA to reveal the names of the DCs who had responded to the ACA’s data-collection campaign and to provide specific details about the complaints. The ACA refused, stating privacy concerns and doctors’ fears of retaliation by ACN.

“I don’t believe you understand the degree of fear and misapprehension your policies have caused,” George McClelland, DC, the ACA’s immediate past chairman, wrote in a letter to ACN. “Doctors are fearful of losing their practices and their livelihood, and therefore are extremely reluctant to have their names revealed to your organization. Therefore, unfortunately, you were not able to dispel our concerns. Rather, our concerns are heightened with every call we receive or complaint we obtain.”

In another action, the ACA sent a letter to the director of Managed Care Certification and Surveillance of the New York State Department of Health, challenging a petition by ACN to manage the chiropractic benefit of Oxford Health Plans.

In the letter, the ACA states that DCs throughout the country, particularly in New York, have complained about the practices and policies of ACN.

The ACA stated that the benefits that have been promoted and paid for by employers are being denied, and that this is a detriment to the patient’s health.


CAL Reaches Out to Hurricane Victims
Many DCs were affected by the devastation that Hurricanes Katrina and Rita left behind, and a significant number of practices was destroyed. The Chiropractic Association of Louisiana (CAL) is helping the victims through a Web site that provides resources for displaced doctors. Through the Web site, CAL hopes to generate information for friends, business associates, and patients.

 By visiting www.cal-online.org, DCs can fill out and send simple forms from the site regarding the whereabouts and status of DCs in the Louisiana area. The forms are posted on the site as soon as they are received by CAL.

The Web site also provides information regarding available lodging for displaced DCs who are members of CAL. In addition, the Web site offers information about available job opportunities for DCs who are members of CAL.

CAL has established the CAL Hurricane Katrina Relief Fund to assist DCs who are displaced or out of work as a result of Hurricanes Katrina and Rita. To make a donation, send checks payable to CAL Katrina Relief Fund, 3070 Teddy Drive, Suite A, Baton Rouge, LA 70809.


F4CP Launches Test Ad Campaign
In October, The Foundation for Chiropractic Progress (F4CP) and the National University of Life Sciences launched a test advertising campaign to monitor the effectiveness of marketing chiropractic services.

“Patients at all locations of the university’s clinics will be queried on how they heard about chiropractic, if they read F4CP ads, and what their thoughts are on the ad copy and message,” says Gene Veno, president and CEO of F4CP. “This is an indirect approach that allows the patients to serve as a focus group,” Veno says.

F4CP created the ads to give chiropractic more positive media exposure and to persuade the public to “Think Chiropractic” for treatment of ailments other than just the neck, back, and spine.

The test campaign was launched in all locations of the university’s clinics using print ads in the local newspapers. A print ad converted to a direct mail piece was also mailed to residents in Chicago’s northwest suburbs to give F4CP an idea of how the message is received.


Workouts Help Ease Chronic Back Pain

 Results of a study conducted at the Spine and Sport Foundation of San Diego show that a supervised exercise program, combining resistance training to strengthen the muscles of the lower back with exercises designed to improve flexibility and coordination may help treat people with chronic back pain.

The group of 314 workers with chronic back pain who participated in the 8- to- 15-week exercise program showed improvement in their ability to move and had less pain. The study found that the active exercise program worked better than popular passive back remedies, such as ultrasound, electrical stimulation, and hot packs. The study also found that after completing the rehabilitation program, two thirds of the workers who were deemed “unemployable” before embarking on the exercise program improved enough after the program to become “employable.”


Congressman Urges Better Access to DCs
On September 24, 2005, Rep Jim Ramstad (R-Minn) delivered an address before the American Chiropractic Association (ACA) House of Delegates stressing the need for improved access to chiropractic care and the importance of chiropractic to federal health care programs.

“Expanding and improving access to chiropractic care is not only the right thing to do, it’s the most cost-effective thing to do,” says Ramstad.

Ramstad’s presentation comes as the ACA works to ensure that the chiropractic benefit is available to all US military service members by the end of 2005, as required by Congress.


 Study: Middle-aged Likely to Use Alternative Medicine
Researchers from Wake Forest University in Winston-Salem, NC, found that middle-aged people are more likely than younger or older adults to use complementary and alternative medicine (CAM).

This result came from data from 31,044 people who participated in the 2002 National Health Interview Survey. The survey included questions on 20 types of complementary and alternative medicine, including chiropractic, acupuncture, yoga, and herb or megavitamin use.

According to the study results, CAM is one component of adults’ overall approach to health self-management and illness prevention.


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