A guide featuring the latest products and services
Cervical Traction Device
The Saunders Group Inc introduces the Cervical HomeTrac Deluxe® home cervical traction device, which directs traction forces toward the occiput (back of the head), thereby preventing compression of the temporomandibular joint through the chin. It applies up to 50 pounds of traction and ensures safety by allowing the user to have total control of force at all times. The device features patented self-adjusting neck wedges that rotate through a 30° arc and are removable for easy cleanup or replacement. A user’s guide and a carrying case are included.
The Saunders Group Inc
4250 Norex Dr
Chaska, MN 55318
(800) 778-1864
www.thesaundersgroup.com
Purchase Option
Foot Levelers Inc offers a purchase option for the Associate™ digital scanner. It includes a 12-month installment purchase on the Basic or Deluxe package, a reduced activation fee on either package, and the ability to purchase the scanner by check or credit card with a down payment.
The Associate Seminar offers a free preview of the Associate digital scanner at Foot Levelers seminars, free shipping on Associate purchases at seminars, and free spinal pelvic stabilizers with Associate purchases at seminars (four free pairs with Basic, and six free pairs with Deluxe).
The Associate package includes a portable scanner, a laptop computer with carry case, a color printer, an optional PostureCheck® system, and a Foot Levelers Starter Kit.
Foot Levelers Inc
PO Box 12611
Roanoke, VA 24027–2611
(800) 553-4860
www.footlevelers.com
Patient-Education Brochures
LSI International introduces the Pro-Line Patient Education Series, a line of patient-education brochures and materials. The content is patient-friendly and includes information on degeneration, chiropractic, back pain, and carpal tunnel syndrome. LSI also offers children's literature to entertain young patients while teaching them basic chiropractic concepts.
LSI International
8849 Bond
Overland Park, KS 66214
(800) 832-0053
www.lsiinternational.com
Training Tool
OPTP offers the Power Flex Bar, a 40-inch multifunctional training device that targets different muscle groups and works the shoulders, back, arms, core, and lower extremities. It is universally sized to fit all heights and can be used for rehabilitation and strengthening exercises.
The Power Flex Bar features two removable elastic cords with soft rubber handles that adjust for varied resistance. An instruction sheet is included.
OPTP
3800 Annapolis Ln, Suite 165
PO Box 47009
Minneapolis, MN 55447–0009
(888) 819-0121
www.optp.com
Exercise Station
The Hygenic Corp introduces the Thera-Band® Exercise Station, which is designed for progressive strength, balance, and cardiovascular training. Made of high-impact polyethylene, it is lightweight and portable. It features six aluminum pin connectors for bands and includes 12-inch, 18-inch, and 24-inch tubing in beginner, intermediate, and advanced, with specially designed connector clips. The exercise station features a center cavity that acts as a stable base for ball and balance exercises. The cavity fits most popular sizes of exercise balls.
The Hygenic Corp
1245 Home Ave
Akron, OH 44310-2575
(800) 321-2135
www.thera-band.com
Teleconference CD
The Federal Chiropractic Association offers a CD-ROM that features the materials from the Foundation for Chiropractic Education and Research (FCER) teleconference on “Chiropractic Headache Management: Approaching a Mainstream Alternative,” presented by Anthony L. Rosner, DC, PhD.
Contents include Rosner’s outline; a PowerPoint slide presentation; and a full recording of the live 60-minute teleconference, including the Q&A session.
FCER
380 Wright Rd
PO Box 400
Norwalk, Iowa 50211
(800) 622-6309
FCER@fcer.org
Topical Pain Gel
Straight Arrow Products Inc offers Medic Ice,® a deep-penetrating topical pain-relief hydrogel formula. It features healing ingredients, natural herbs, essential oils, and minerals that target pain receptors and soothe aching muscles. The gel is available in 2.5-oz and 4-oz tubes, and 16-oz and 32-oz pump containers.
Straight Arrow Products Inc
PO Box 20350
Lehigh Valley, PA 18002-0350
(610) 882-9606 ext 145
www.medicice.com
Electronic Wall Chart
Visual Odyssey offers the Neuropatholator Electronic Wall Chart System, which is large enough to use in front of an audience, yet small and convenient enough to take to a spinal screening. It features an x-ray degeneration section, and saves wall space while your report of findings (ROF) becomes impactful. At the touch of a button, problems, effects, and the need for chiropractic care are presented. Nerves and organs simultaneously ¾ash and throb.
Visual Odyssey
22 Windridge Ln
Temple, GA 30179
(800) 541-4449
www.chirocharts.com
Neck Care
Neck Orthotic Inc introduces the Posture Right,™ which corrects forward head posture and restores a normal and healthy cervical curve. The Posture Right offers two functional angles that can deliver more or less traction as needed. Weighing a little more than 1 pound, the Posture Right can be stored easily.
Neck Orthotic Inc
67421 Main
PO Box 428
Richmond, MI 48062
(586) 727-7557
www.neckorthotic.com
Healing the Back
McGraw Hill Inc offers The Backsmart Fitness Plan by Adam Weiss, DC. The book includes exercises that help eliminate back pain; lose weight; sculpt and define the body; strengthen the abdomen to protect the back; and increase flexibility, balance, and endurance. It also features pictures with step-by-step directions on how to perform exercises, and a sample food diary to monitor gradual healthy changes to a diet.
McGraw-Hill Inc
2 Penn Plaza
New York, NY 10121-2298
(877) 833-5524
www.books.mcgraw-hill.com
Reports Package
Business of Chiropractic Publishing offers Power Reports, a series of 40 reports by Ivan Delman, DC, that are designed to make a practice more profitable and easier to manage.
The Power Reports package is separated into three groups: marketing secrets, personnel power, and smooth operations. Topics include “Marketing and Intangible Niche Marketing for Chiropractors,” “POP Sales and Other Ways to Waste Cash,” “How To Save Money With An Independent Contractor,” “Hiring Terrific Employees,” “Staff Discipline,” “10 Ways To Reduce Overhead,” “Choosing An Accountant,” and “How To Work Less and Do More.”
Ivan Delman, DC
Business of Chiropractic Publishing
576 Soldier Creek Rd
Grants Pass, OR 97526
www.businessofchiropractic.com
Product Web Site
Jeff Ptak, DC, Chiropractic Products Advisory Board member, and Patricia Ptak introduce a health products Web site, www.ptakrx4health.com. It features many health-related products, including supplements, spinal-rehabilitation equipment, skin care items, and essential oils.
The Web site also includes health-related articles and health-assessment tests, and it allows site visitors to rate their current health status. All items may be purchased online.
Jeff Ptak, DC, and Patricia Ptak
11545 W Olympic Blvd
Los Angeles, CA 90064
(310) 473-7991
www.ptakchiropractic.com
Cervical Pillows
Foot Levelers Inc introduces cervical pillows with a 4-in-1 design that offers four support options to suit any patient size, age, or body type. Narrow and wide edges, and soft and medium centers, are built into every pillow. The pillows feature nonallergenic polyurethane foam that is 50% denser than other cervical pillows for greater support and durability. They help correct sleep posture with healthful support.
Foot Levelers Inc
PO Box 12611
Roanoke, VA 24027-2611
(800) 553-4860
www.footlevelers.com
Pain-Relief Brace
Swede-O Inc introduces Thermoskin® natural pain-relief braces with Trioxin® lining for natural heat therapy. Trioxin features a spiral structure that creates a microclimate, which allows the skin to ventilate by wicking away moisture. Thermoskin is soft against the skin, minimizing perspiration, reducing inflammation, and softening the tendons and open capillaries.
Swede-O Inc
6459 Ash St
N Branch, MN 55056
(800) 525-9339
www.swedeo.com
Shoe Inserts
Pedors introduces 3P Total Contact trilaminate, multidensity shoe inserts. The insert consists of a top layer of Pedzote,™ which takes the compression of the footprint. The middle layer—Poron,™ a urethane foam—offers excellent cushioning. The bottom yellow layer, Procell Plus,™ stays flat. The inserts are available in sizes 5–17, and in super sizes 19 and 22.
Pedors
1349 Old 41 Highway, Suite 130
Marietta GA 30060
(800) 750-6729
www.pedors.com
Energizing CDs
NextWave Seminars introduces the NextWave Intellikit,™ a three-CD set that provides restorative body and mind techniques to energize you and your patients in the treatment room. The CDs also contain tips to help you increase your business. The presentation features original vibrant and mind-balancing music, and teaches you how to manage your personal and professional life and practice. The Intellikit comes with a tuning fork and instructions, along with a special report: “Chiropractic Healing and Quantum Physics.”
NextWave Seminars
4050 Redwood Hwy, Suite G
San Rafael, CA 94903
(415) 302-5922
www.nextwaveseminars.com
Alternative Treatments
On Target Publications offers the second edition of Alternative Chiropractic: A Clinician’s Manual on Diversified Diagnostic and Therapeutic Applications in Conservative Health Care by Richard H. Tyler, DC. This book provides an overview of the alternative treatments used by progressive chiropractic doctors. Tyler explores the characteristics of alternative therapeutics available to doctors who want to offer protocols that follow natural forms of support and treatment.
The fully indexed text features 50 chapters with many illustrations, appendices, and a comprehensive bibliography.
On Target Publications
PO Box 1335
Aptos, CA 95001
(888) 466-9185
www.ontargetpublications.com
Chiropractic Books
Joel Margolies, DC, offers the following Chirosmart books: Smart Start, Personal Injury Workbook, Chiropractic Workshop Workbook, and Chiropractic Marketing & Public Relations. The 241-page Smart Start deals with practice-management and public-relations concerns. Personal Injury Workbook contains tips for creating an alliance with the legal profession and includes a Soft Tissue Workshop Workbook to present to attorneys and paralegals. Chiropractic Workshop Workbook provides ideas for generating community workshops, including introductory letters, flyers, and workshop ideas. Chiropractic Marketing & Public Relations includes tips to help you stimulate your staff and create chiropractic awareness within your community.
Chirosmart Books
4910 LaVista Rd
Tucker, GA 30084
(770) 491-3639
Chiropractic Seminars
F/D Enterprise LLC offers Cox Technique Seminars presented by James M. Cox, DC, DACBR, and cosponsored by the National University of Health Sciences.
The workshops are led by a selection of trained instructors. They include 4-hour sessions for hands-on training and office-visit protocols, 12-hour weekend continuing-education courses for didactic lectures and hands-on demonstrations, and 18-hour certification courses for more involved hands-on training.
F/D Enterprise LLC
619 E Dupont Rd, PMB 98
Fort Wayne, IN 46825
(800) 441-5571
www.coxtechnic.com
Massage Chair
Interactive Health offers the Get-A-Way RMS-10 robotic massage chair, which uses automatic optical sensors to detect and target acupressure points along the spine. The chair combines powerful, therapeutic rolling pressure with precisely balanced air pressure to invigorate stiff joints and muscles, improve circulation, and bring vital nutrients to the spinal area, lower back, and legs, thus melting away soreness and tension. It utilizes various automatic massage programs, including neck and shoulder, upper back, mid back, and lower back. Preset programs offer a variety of massage modes. Multiple combinations of kneading, rolling, tapping, percussion, compression, and vibrating provide more than 100 personalized massage combinations. The remote control has a built-in liquid crystal display, which provides easy-to-read comprehensive information to help operate the chair.
Interactive Health Inc
3030 Walnut Ave
Long Beach, CA 90807
(800)-742-5493
www.interhealth.com
Snack Bar
Wysong Corp introduces Origins™ Meal-In-A-Bar, a natural food snack that contains more than 125 nonheat-degraded natural nutrients. Ingredients include a variety of raw nuts, fruits, probiotics, prebiotics, and other nutraceuticals; immune-enhancing dairy concentrate; sprouts; antioxidants; and a host of vitamins, minerals, and enzymes nondenatured as a part of the natural ingredients themselves. Origins is hand batched using special (patent pending) nutrient-protective processing and is packaged in a light barrier, nitrogen-flushed 30 g package containing one bar per pack. It is created for dieters, backpackers, athletes, and anyone on the go.
Wysong Corp
1880 N Eastman
Midland, MI 48642
(989) 631-0009
www.wysong.net
Marketing Tools
American Business Card offers marketing tools, including business cards, magnets, recall cards, postcards, holiday cards, stationery, and folding cards, to help a practice establish a professional image and spur growth. The practice-building products may be ordered online using the five-step ordering wizard.
American Business Card
8600 E Anderson Dr,
Suite 301
Scottsdale, AZ 85255
(800) 555-2234
www.americanbusinesscard.com
Outcomes Assessment
The Foundation for Chiropractic Education and Research offers the 2005 Outcomes Assessment CD-ROM, which contains more than 40 authorized computer-scored questionnaires that provide interpretation on every summary report. New features include four functional back evaluations (initial, secondary, intermediate, and advanced), four functional neck evaluations (neural tension, initial, intermediate, and advanced), and 150 functional spine exercises that are specific to functional deficits.
The Foundation for Chiropractic Education and Research
PO Box 400
Norwalk, IA 50211
(800) 622-6309
www.fcer.org
Decompression Table
Track Corp offers the Cox® Decompression Adjustment and Manipulation Table, which combines intradiscal and neural spinal decompression and enables restoration of physiological ranges of motion to the vertebral-motion segments. The table allows the doctor to apply specific level, long-Y-axis decompression, as well as physiological range-of-motion treatment, to each spinal segment in the cervical, thoracic, and lumbar spines.
Track Corp
18438 171st Ave
Spring Lake, MI 49456
(800) 441-5571
www.coxtable.com
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