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Chiro Insider


Issue: March 2005
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by Mitchell E. Rubin, founder and CEO of VeridianHealth LLC

 Mitchell E. Rubin is founder and chief executive officer of VeridianHealth, LLC, which consolidates Diagnostic Testing Centers of America (DTCA), FirsTherapy Plus, and American Medical Consulting Group (AMCG) under one flagship entity. This entity comprises the nation’s top providers of on-site neurological diagnostic testing, physical therapy, and billing and collections services for physicians.

How does VeridianHealth enhance patient-provider relationships?
As a national health care service company, VeridianHealth was created to enhance patient-provider relationships by increasing value to participating providers and their patients. One way we achieve this is by delivering top-quality therapeutic and electrodiagnostic (EDX) testing services in physicians’ offices, where patients are comfortable and accustomed to receiving their care.

Describe the different programs that VeridianHealth offers.
VeridianHealth offers a wide variety of quality practice-enhancement programs from which physicians can choose, including FirsTherapy Plus, DTCA, AMCG, and more. Each plan offers unique and specific benefits that are expressly designed to work within each physician’s practice model. Depending on the program’s structure, services, and benefits, it may include EDX testing—an excellent tool to evaluate numerous conditions such as diabetes, nerve injuries, limb pain, carpal tunnel syndrome, muscle weakness, and others; physical therapy, billing, and collections; and administrative services.

How does VeridianHealth deliver top-quality therapeutic and electrodiagnostic testing services?
Better-quality care for the physicians’ patients means better patient retention for their practices. Our services allow physicians to add highly trained and qualified technicians and/or physical therapists (PTs) to their practices. Our technicians and PTs are experts in administering EDX testing for nerve conduction-velocity studies, somatosensory-evoked potentials, dermatomal-evoked potentials, musculoskeletal ultrasounds, and needle electromyogram tests. On-site EDX testing allows physicians to oversee the testing while expediting the diagnosis and treatment that they provide to their patients. Physicians who provide these ancillary services in their practices help to ensure patient satisfaction and control over their patients’ care—while creating an additional revenue stream for their practices.

Since I began this company in 1998, I have ensured the placement and ongoing training of an exceptional customer service department. VeridianHealth medical professionals are supported by a team of business professionals with decades of experience in billing regulations, compliance, and health care administration. Customer-service professionals are adept at assisting physicians and their staffs with issues such as insurance verification, billing, and reimbursement claims.

Tell us about VeridianHealth’s commitment to the chiropractic profession.
VeridianHealth’s commitment to the chiropractic profession is evident through our diligent work to safeguard and foster the rights and interests of patients and physicians, including the confidentiality of sensitive information and the protection of resources. Additionally, through the assistance of internal and external legal counsel, we will continue to work with state and federal officials and chiropractic associations to continue to deliver top-quality, compliance-driven health care services to our doctors and their patients. CP


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