A guide featuring the latest products and services
Personal Control Memory Beds
Sleepmatterzzz® introduces the ComfortMemory bed with Personal Posture Control. Sleepmatterzzz designs and manufactures bedding products with exclusive Roho Dry Flotation® technology.
ComfortMemory provides pressure relief and support through the Personal Posture Control system. The new bed’s individual controls enable each sleeping partner to adjust their personal comfort settings. The Comfort controls remember each setting until they are readjusted. Each partner can adjust firmness to give support where it is needed: head, midsection (the lumbar region), and feet. The therapeutic advantage of reducing pressure points to maintain blood flow comes from the bed’s Roho Dry Flotation.
The ComfortMemory bed is available in twin long, queen, and king sizes. It can be purchased with two comfort settings for each partner, but without the unique Personal Posture Control system. All Sleepmatterzzz beds come with a free 30-night home trial. A chiropractic professional discount program is in effect for ComfortMemory beds.
Sleepmatterzzz
1505 S 74th St
Belleville, IL 62223
(877) 452-4991
www.sleepmatterzzz.com
Core Training DVD
OPTP introduces The Next Core Challenge DVD by Michelle Schwahn, PT. This comprehensive DVD makes core training practical and fun. It offers a complete education and exercise demonstration using the dynamic, inflatable FitBALL® Roller, which facilitates a progressive system encouraging greater stability, overall body strength, balance, and flexibility. The exercises that are demonstrated are presented in brief segments, forming a system that is practical and effective. The DVD is approximately 45 minutes.
OPTP has other resources available, such as the FitBALL Roller and Soft Gym OverBall featured in The Next Core Challenge.
OPTP
PO Box 47009
Minneapolis, MN 55447-0009
(800) 367-7393
www.optp.com
Topical Anesthetic
Gebauer Co offers Ethyl Chloride® Topical Anesthetic. Immediately prior to the injection or minor procedure, the medical professional sprays the affected area for 3 to 7 seconds as directed. The target area is then swabbed with an antiseptic and the procedure performed.
Gebauer Co
9410 St Catherine Ave
Cleveland, OH 44104
(800) 321-9348
www.gebauerco.com
Home Cervical Traction
The Saunders Group Inc announces that Medicare’s Durable Medical Equipment Regional Carriers (DMERCs) have adopted a new local coverage determination policy for home cervical traction, effective July 1, 2004. The new policy is favorable for the Saunders Cervical Hometrac® Deluxe, and ensures that America’s seniors have access to high-quality home cervical traction.
Saunders has been working with CMS and the DMERCs for years to try to achieve proper reimbursement for the Cervical Hometrac. The DMERC medical directors recognized that the Cervical Hometrac delivers up to 50 lbs of force and does not irritate the TMJ. Highlights of the changes include the establishment of new HCPCS code K0627 for the Saunders Cervical Hometrac Deluxe and establishment of guidelines for use.
The Saunders Group Inc
4250 Norex Dr
Chaska, MN 55318
(800) 778-1870
www.thesaundersgroup.com
Instrument-Assisted Technique Video
Graston Technique® (GT), an advanced form of instrument-assisted soft-tissue mobilization, now offers a 7-minute CD/video for clinicians to use in educating patients and as support material for speaking engagements and classroom teaching. The video is a basic overview of GT, including introduction to the patented stainless-steel instruments, basic strokes, and information on the soft-tissue injuries it is most commonly used to treat.
Graston Technique
205 Worcester Ct, Suite A-5
Falmouth, MA 02540
(866) 926-2828
gt.information@grastontechnique.com
www.grastontechnique.com
Orthotic 2-year Guarantee
A combination of the right technology and the right process has allowed Foot Levelers to offer the 2-year Freedom Guarantee for its newest spinal pelvic stabilizer, the Extreme XL and the UltraLuxury. It is the company’s first 2-year guarantee for spinal pelvic stabilizers.
Both stabilizers feature a luxurious Lambson Leather top, which is comfortable yet durable. They also have the Dynamic Response System that acts as a suspension system allowing the stabilizer to react to variations in loads and surfaces. The Extreme XL and the UltraLuxury‚ are designed for full-length laced shoes and boots. They are good for patients who are active, spend 30% of the day on their feet, or those with sensitive feet.
The Extreme XL features the Extreme Gait Cycle System‚ with 75% more Zorbacel‚ to absorb damaging heel-strike shock and 50% more Propacel to give the foot a boost during the toe-off phase. The Extreme XL is designed for intense activity.
The UltraLuxury‚ features the patented Gait Cycle System, which absorbs heel-strike shock, provides stability and flexibility, and gives the foot a boost at toe off. The UltraLuxury‚ is also designed for intense levels of activity, but it is thinner and lighter than the Extreme XL.
Foot Levelers Inc
PO Box 12611
Roanoke, VA 24027-2611
(800) 553-4860
www.footlevelers.com
Pediatric Tables
Creative Junior Tables offers child-oriented examination tables. Creative Junior was started because of the increase in demand. A family-owned business, Creative Junior Tables offers new designs of exam benches for the chiropractic market, including a clown fish, hump-back whale, and space rocket. (Custom design ideas are welcome.)
Creative Junior Tables’ benches are made from a high-quality wood with two stairs mounted inside the back for easier accessibility for young patients. The benches are 56 inches long, 18 inches wide, and 27 inches tall. The upholstered tops are 48 inches long, 20 inches wide, and 3 inches thick.
Creative Junior Tables
172 Cora Ln
Sylacauga, AL 35150
(256) 872-4191
creativejuniortables@charter.net
www.creativejuniortables.com
Orthotics Web site
Amfit Inc, distributor and manufacturer of custom foot orthotics, introduces an e-commerce Web site, www.insole.com. Insole.com is a store within a store where consumers can select from several foot orthotic vendors, including ArchCrafters, Amfit’s retail custom insole line.
Complementing Amfit’s retail division, ArchCrafters and ArchCrafters.com, Insole.com will offer consumers the opportunity to purchase custom-made foot orthotics as well as off-the-rack brands, such as Dr Scholl’s, Spenco, and SofSole. Insole.com also provides information on specific foot conditions, and suggests which insoles are best suited for a particular condition or activity.
Amfit Inc.
5408 NE 88th St, Suite D406
Vancouver, WA 98665
(888) INSOLE2
www.insole.com
www.amfit.com
Massage Table Dressings
The Comphy Co offers a line of luxurious bedding for massage tables. Used in upscale spas, these sheets, pillowcases, 2-in-1 client covers, and bolster and cradle covers are guaranteed for 300 washings. The bedding also features an oil-release finish, so that staining massage oils and lotions wash out in a regular laundry cycle.
The bedding is attractive, lasts longer than traditional sheeting, is easier to maneuver for the therapist, and is affordable.
The Comphy Co
4811 Seafair Dr
Blaine, WA 98230
(360) 201-6844
mrichardson48@aol.com
Online Classifieds
The American Chiropractic Association (ACA) announces a dynamic online classifieds marketplace at www.acatoday.com/membership/classifieds/. Doctors interested in hiring additional staff, purchasing or selling office equipment, buying a practice, or completing a variety of other transactions are sure to find this new advertising tool extremely valuable.
Although posting classified ads on this new service is reserved for ACA members, anyone is welcome to browse and search the posted classified ads. Categories include employment opportunities, equipment for sale, referrals, practices for lease/sale, real estate for sale, and volunteer opportunities.
Posting free classified ads on ACA’s Web site is yet another benefit of being an ACA member. The ad listings may include up to 500 characters, and will be maintained on ACA’s Web site for 30 days.
American Chiropractic Association
1701 Clarendon Blvd
Arlington, VA 22209
(800) 986-4636
memberinfo@amerchiro.org
www.amerchiro.org
Custom-Made Cervical Pillow
Foot Levelers Inc offers the Exclusively Yours™ custom-made cervical pillow, which supports the adjustment during sleep. The patent-pending Sleep Cycle System™ design allows patients to move between back- and side-lying positions effortlessly while maintaining proper cervical alignment in both positions.
There are four simple-to-perform measurements of the patient’s body using the measuring tool provided in the starter kit. Doctors can also use x-ray calipers following the same measuring guide. These measurements, along with additional patient data, are used to construct a pillow with optimal cervical support.
Foot Levelers Inc
PO Box 12611
Roanoke, VA 24027-2611
(800) 553-4860
www.footlevelers.com
Distance Learning Programs
MedTech-USA, in conjunction with Texas Chiropractic College, offers three distance learning programs: 1) the expert witness certification program; 2) the personal injury and accident investigation program allows participants learn PI management and accident investigation; and 3) the dynamic functional capacity evaluation program teaches biomechanical video analysis and testing for the documentation of PI and WC cases.
MedTechUSA, LLC
908 Red Fox Rd
Altamonte Springs, Fl 32714;
(866) 225-5055; www.medtechusa.net
Natural Seed Oil and Beverage
Tahitian Noni International announces Tahitian Noni Seed Oil, which soothes dry and irritated skin and reduces fine lines and wrinkles.
Noni Seed Oil moisturizes sensitive skin and seals in moisture. Because of its low viscosity, the oil absorbs easily, relieving dry skin the way nature intended. The seeds of the noni fruit are especially rich in linoleic acid. Research has shown that linoleic acid, an essential fatty acid, is a powerful ally in skin hydration and health. More than 50,000 noni seeds are used to produce one ounce of oil.
The company also manufactures Tahitian Noni Juice, which increases mental clarity and attention span and allows greater physical performance levels. It also benefits hair, tissues, and cells, and the immune, circulatory, and digestive systems.
Tahitian Noni International
PO Box 4000
Orem, UT 84059
(800) 445-2969
customerservice@tni.com
www.tni.com
Chiropractic Books
Joel Margolies, DC, offers the following Chirosmart books: Smart Start, Personal Injury Workbook, Chiropractic Workshop Workbook, and Chiropractic Marketing & Public Relations. Smart Start contains 241 pages within eight chapters of practice management and public relations concerns. Personal Injury Workbook contains tips to create an alliance with the legal profession and includes a Soft Tissue Workshop Workbook to present to attorneys and paralegals. Chiropractic Workshop Workbook provides ideas to generate community workshops including introductory letters, flyers, and workshop ideas. Chiropractic Marketing & Public Relations is an introduction to stimulating staff and creating chiropractic awareness within a community.
Chirosmart Books
4910 LaVista Rd
Tucker, GA 30084
(770) 491-3639
Ergonomic Laptop Desk
LapWorks Inc introduces a thinner, lighter addition to its Laptop Desk™ family, the Laptop Desk UltraLite™. Compared to its heavy-duty counterpart, the Laptop Desk (LTD) v2.0, UltraLite’s weight has been reduced from 1 lb 6 oz to 14.6 oz and the thickness has been cut in half to 5/16 of an inch. LapWorks’ Laptop Desk UltraLite will retail for $29.95 under the Targus brand later this year, but is now available as an introductory offer on LapWorks’ Web site for $19.95 after a $10 instant rebate.
While adding several new improvements, the UltraLite retains the design features of the award-winning, dual-purpose LTD v2.0 that take the hassles and hazards out of using laptops on a desk or while mobile. As a lap tray, the UltraLite creates a 22- x 11-inch workspace that prevents hot lap and the tensed body posture otherwise necessary to balance a laptop; includes a larger, more workable mousing area; and cools laptops by 8% to 10% via channels that allow increased airflow beneath the computer.
LapWorks Inc develops affordable, ergonomic portable computer desks and accessories that take the hassles and hazards out of mobile computing, and reduce the heat in laptop computers.
LapWorks Inc
7955 Layton St
Rancho Cucamonga, CA 91730
(877) 527-9675
sales@laptopdesk.net
www.laptopdesk.net
Spinal Pelvic Stabilizer
Foot Levelers Inc introduces UltraTough, a durable, high-performance spinal pelvic stabilizer that can withstand the wear and tear of intense activity.
The UltraTough‚ features the patented Gait Cycle System‚ offering complete support and comfort from heel to toes. The Zorbacel heel pad absorbs damaging heel-strike shock, the StanceGuard layer provides flexibility and control, and the Propacel pad provides an energetic boost on toe off. The UltraTough is thin enough to be inserted into many lace-up dress shoes, or it can be inserted into an athletic shoe to give long-lasting support during vigorous workouts. Also added is a moisture-resistant leather top.
Foot Levelers Inc
PO Box 12611
Roanoke, VA 24027-2611
(800) 553-4860
www.footlevelers.com
Outcomes Assessment
The Foundation for Chiropractic Education and Research offers the 2004 Outcomes Assessment CD-ROM, which contains more than 40 authorized questionnaires that are computer scored providing interpretation on every summary report. New features include four functional back evaluations (initial, secondary, intermediate, and advanced), four functional neck evaluations (neural tension, initial, intermediate, and advanced), and 150 functional spine exercises specific to functional deficits.
The Foundation for Chiropractic
Education and Research
PO Box 400
Norwalk, IA 50211
(800) 622-6309
www.fcer.org
Balance and Core Training Equipment
Elrey Enterprises Inc offers RefitR balance and core development equipment and accessories to faciliate numerous conventional methods of exercise.
The RefitR Rug provides both patient and practitioner with a colorful, visible means of measuring improvement in balance and discovering the weaker side. The RefitR Rods serves as training whells for low-level balance. The RefitR Bungee Cords incorporates balance development using a variety of bungee cord exercises. RefitR Grips offers exericses that develop range of movement and core and upper body strength.
Elrey Enterprises Inc
220 Hurst Ln
Corydon, IN 47112
(877) 964-4537
www.refitr.com
Cholesterol-Lowering Supplement
Douglas Laboratories® introduces Cardio-Edge™, a natural dietary supplement beneficial in lowering blood cholesterol. Cardio-Edge contains Sytrinol™, a patented, citrus-based extract clinically proven to help lower cholesterol, with none of the side effects associated with statins.
In clinical studies, Sytrinol was shown, on average, to lower total cholesterol by approximately 25%, LDL cholesterol by 23%, and triglycerides by 28%. Cardio-Edge contains 300 mg of Sytrinol, 800 mg of plant sterols, and 100 mg of pomegranate extract. Along with Sytrinol’s cholesterol-reducing capabilities, it also possesses significant antioxidant properties, and unlike cholesterol lowering statin drugs, it will not inhibit CoQ10 synthesis in the body.
Cardio-Edge is available exclusively through health care professionals.
Douglas Laboratories
600 Boyce Rd
Pittsburgh, PA 15205
(888) DOUGLAB
nutrition@douglaslabs.com
www.douglaslabs.com
Elliptical Cross-Trainer
Biodex Medical Systems introduces a semirecumbent elliptical cross-trainer, the BioStep Semi-Recumbent Elliptical. Safer, more comfortable, and easier to use than an elliptical stepper, the BioStep is more effective than a semirecumbent cycle.
Good for wellness, cardiac, and senior fitness applications, as well as sports medicine and orthopedic rehabilitation and strengthening programs, the BioStep Semi-Recumbent Elliptical combines the benefits of smooth, elliptical, aerobic, cross-training exercise with the comfort, safety and stability of semirecumbent positioning. It is ideal for home-exercise programs, senior centers, health clubs, fitness and wellness facilities, as well as rehabilitation clinics and hospitals.
Biodex Medical Systems
20 Ramsay Rd
Shirley, NY 11967
(631) 924-9000, ext 2281
www.biodex.com
Custom Insoles
Sting Free Co offers the Sting-Fre inSOUL composite, which can be used as a shoe insert to help with the heel pain of plantar fasciitis. InSOUL provides greater damping of the impact shock and vibration of standing, walking and running.
Composed of three layers, the first is a space-age GE elastomer especially calibrated to absorb the maximum amount of harmful impact shock, the second layer uses DuPont’s Aramid fiber, the third layer is a GE elastomer. Each custom-fitted inSOUL has an Integrated Arch Support with variable thickness and cutting to size is not required. The three-layer composite will never flatten or wear out.
Sting Free Co
1434 Sugartown Rd
Berwyn, PA 19312
(610) 648-9462
info@stingfree.com
www.stingfree.com
Reports Package
Business of Chiropractic Publishing offers Power Reports, a series of 40 reports by Ivan Delman, DC, designed to make your practice more profitable and easier to manage.
The Power Reports package is separated into three groups: marketing secrets, personnel power, and smooth operations. Topics include marketing and intangible niche marketing for chiropractors, POP sales and other ways to waste cash, how to save money with an independent contractor, hiring terrific employees, staff discipline, 10 ways to reduce your overhead, choosing an accountant, and how to work less and do more.
Ivan Delman, DC
Business of Chiropractic Publishing
576 Soldier Creek Rd
Grants Pass, OR 97526
ivan@businessofchiropractic.com
www.businessofchiropractic.com
Therapy Gel
Uni-Patch offers Sonic Blue ultrasound gel in 8-oz bottles or 5-L cubes. This extra-thick gel provides exceptional coupling efficiency and is formulated for use with both diagnostic and therapeutic procedures. Manufactured under stringent ISO 13488 requirements, Sonic Blue is alcohol-free, salt-free, noncorrosive, and water soluble.
Uni-Patch offers stimulating electrodes and supplies, including skin care lotions and gels for use with TENS/NMES/FES applications. Uni-Patch also manufactures Versa-Pac hot and cold therapy products.
Uni-Patch
1313 W Grant Blvd
Wabasha, MN 55981
(800) 328-9454
sales@uni-patch.com
www.uni-patch.com
Multidisciplinary Pamphlets
Practice Perfect offers DC/MD/PT patient pamphlets, which research shows greatly increases patient retention and referrals. Patients need to understand the diverse alternative care that is available to them. The integrated DC/MD/PT pamphlets were created by Daniel Dahan, DC, a consultant for multidiscipline centers. Dahan’s years of experience in the integrated field has helped thousand of doctors successfully develop and implement DC/MD/PT protocols using these pamphlets.
Practice Perfect
1021 Pacific Ave
Long Beach, CA 90813-3097
(888) 67-DAHAN
(800) 598-6289
dahan@dahan.com
www.dahan.com
Flexion Distraction Table
Track Corp now manufactures the Cox® Table. The company is an innovator in the automotive and industrial seating industry (General Motors’ car seating, theater seating, etc). The Cox Table is known for its flexion distraction decompression application and instrument design.
Track Corp offers chiropractors quality products, customer service, innovation, and industry leadership.
Track Corp
18438 171st Ave
Spring Lake, MI 49456
(800)441-5571
info@coxtable.com
www.coxtable.com
Resources
