A guide featuring the latest products and services
Back Support
The Saunders Group Inc introduces its patented Back Seat, which combines an adjustable back support with rigid side panels. When the wearer sits down, the side panels support the weight of the upper body to unload the lumbar spine by nearly 70%, according to Saunders. The Back Seat doubles as a regular back support when the side panels are removed. It also features an adjustable lumbar support pad to help maintain lordosis in the seated position. Advantages of the Back Seat include improved sitting tolerance, decreased effects of gravity on the spine, decreased time away from work, and pressure relief in the sitting position.
For more information, contact The Saunders Group Inc, 4250 Norex Dr, Chaska, MN 55318; (800) 778-1870; www.thesaundersgroup.com. CP
Pilates System
Stott Pilates, a subsidiary of Merrithew Corp, offers its Rehab Reformer to help rehabilitation professionals and athletic trainers develop optimal therapeutic and conditioning programs. Core stability, peripheral mobility, and plyometric exercises can be performed. The carriage is higher off the ground than the Professional Reformer to accommodate those with mobility limitations. The optional vertical frame allows numerous Cadillac/Trap Table exercises on the Rehab Reformer. A free video is available with the purchase of any Stott Reformer.
For additional information, contact Stott Pilates, 2200 Yonge St, Suite 1402, Toronto, Ontario M4S 2C6 Canada; (800) 910-0001; www.stottpilates.com. CP
Elliptical Cross Trainer
Biodex Medical Systems Inc introduces two semi-recumbent elliptical cross trainers: the BioStep and BioStep Clinical Pro. Designed to combine the benefits of smooth, elliptical cross-training exercise with the comfort, safety, and stability of semi-recumbent positioning, both units provide zero joint impact plus correct arm, leg, and ankle motion that emulates natural walking patterns. BioStep was developed for a broad spectrum of users, but includes many features specifically designed to address the needs of older adult wellness applications. The BioStep Clinical Pro is intended for people with physical impairments and is suitable for rehabilitation with the added benefit of isokinetic speed control for strenth building.
For additional information, contact Biodex Medical Systems Inc, 20 Ramsay Rd, Shirley, NY 11967; (631) 924-9000; (800) 224-6339; sales@biodex.com; www.biodex.com. CP
Poster Advertisements
Health Visions Patient Education Co introduces the Inter-Changeable Poster System, designed to use office posters to their maximum potential. The system is made up of 36 different poster designs on 18 double-sided posters, which are broken down into 3 sets of 12 posters each. Set #1: Holidays and Seasons; Set #2: Great Success; and Set #3 Practice Building. All posters are 18 X 24 and come laminated. Each set comes with an acrylic frame, making it easy to pull out the existing poster and put a new one in.
For more information, contact Health Visions Patient Education Co, 1609 S Woodbourne Rd, Suite 204-B, Levittown, PA 19057; (888) 480-1350; www.chiroed.com. CP
Nutritional Supplement
Enzymatic Therapy offers the Fatigued to Fantastic® Daily Energy B Complex, which contains essential B vitamins and choline to support endurance and energy, and help maintain mental alertness when experiencing fatigue. Formulated in conjunction with Jacob Teitelbaum, MD, the regimen is citrus-flavored and sugar-free.
For more information, contact Enzymatic Therapy, 825 Challenger Dr, Green Bay, WI 54311; (800) 558-7372. CP
Distance Learning Programs
MedTech-USA, in conjunction with Texas Chiropractic College, offers three distance learning programs: 1) the expert witness certification program; 2) the personal injury and accident investigation program allows participants learn PI management and accident investigation; and 3) the dynamic functional capacity evaluation program teaches biomechanical video analysis and testing for the documentation of PI and WC cases.
For more information, contact MedTechUSA, LLC, 908 Red Fox Rd, Altamonte Springs, Fl 32714; (866) 225-5055; www.medtechusa.net. CP
Audio Magazine
The Masters Circle offers an audio series consisting of practice tips, adjusting techniques, success concepts, and guidance. This one hour cd, MasterTalk, is available for a one year subscription for $149.00. Produced and recorded by Larry Markson, DC, Bob Hoffman, DC, and Dennis Perman, DC, MasterTalk is designed to offer the cutting-edge information to raise the standards and consciousness of the Chiropractic profession. It includes Identity-Based development tips coupled with Chiropractic philosophy, business acumen, leadership skills, success principles, properity consciousness, and the latest trends and development in the chiropractic profession.
For more information, contact The Masters Circle, 100 Jericho Quadrangle, Suite 140, Jericho, NY 11753; (516) 822-5500; www.themasterscircle.com. CP
Outcomes Assessment CD-ROM
FCER offers Outcomes Assessment 2003, a CD compilation of outcomes assessment questionnaires and forms. In 2003, the Bournemouth Back and Neck Questionnaires have been added to the more than 30 questionnaires.
The CD-ROM includes computer scored questionnaires with an ongoing outcome assessment summary report with comparative graphs over treatment time. It also includes an outcomes assessment narrative summary, which features narrative interpretation of the outcome tool data, patient results, treatment goals, current treatment results, and overall treatment results.
Outcomes Assessment 2003 received authorization from each copyright owner to use and score the various questionnaires and forms. Therefore, doctors of chiropractic can use the material without risking the fines associated with copyright infringement.
For more information, contact FCER; (800) 622-6309; www.outcomeassessment.org. CP
Adjustment Table
Distraction Enterprise, LLC, offers The Cox® Table to treat cervical disc herniations. Axial distraction of the cervical spine is comfortable and safe for the patient and easy to administer for the physician. The physician-controlled motion of long-y-axis distraction opens the spinal canal of a specific segment to help reduce the pressure on the nerve in radiculopathy patients. The Cox Table is designed to meet the demands for Cox Decompression Adjustment and Manipulation, and help meet the outcome expectations of cervical spine pain patients.
For additional information, contact Distraction Enterprise, LLC, PO Box 416, Laotto, IN 46763; (260) 637-6609; (800) 441-5571; info@coxtable.com; www.coxtable.com. CP
Nutritional Supplement
Standard Process Inc offers MediHerb Rehmannia complex, which combines Rehmannia, Bupleurum, Hemidesmus, and Feverfew. According to the company, the tablet version of its Rehmannia Complex liquid formula promotes the body’s normal resistance function, supports adrenal gland and liver health, supports a healthy immune system, support effective toxin removal, facilitates the body’s normal response to occasional stress, and promotes a healthy response to environmental stress.
For additional information, contact Standard Process Inc, 1200 W Royal Lee Dr, Palmyra, WI 53156; (800) 848-5061; www.standardprocess.com. CP
Chiropractic Business Book
Business of Chiropractic Publishing offers the second edition of The Business of Chiropractic, which contains 182 pages of proven methods designed to increase practice profits while reducing the work load.
Discover how to effectively manage cash flow, write ads that work, wet and measure practice goals, prioritize problem solutions, gain more time for productive work, build a strong staff, use and understand statistics, set-up and use a personnel/policy manual, manage a busy practice and still have time for outside activities.
“Delman’s book is without a doubt one of the most well thought out of any that I have read on the subject of daily clinical management. All of the material presented in this book is pertinent to daily practice. There is no filler material. Use this book as your resource to guide the ethical growth of your current and future practice,” said Donald B. Williams, DC, member Alabama State Board of Chiropractic Examiners.
For more information, contact Ivan Delman, DC, Business of Chiropractic Publishing, 1227 Cedar Hill Rd, Dandridge, TN, 37725; (253) 484-3475 fax; ivan@businessofchiropractic.com; www.businessofchiropractic.com. CP
Foam Roller
Balanced Body, a Pilates equipment manufacturer, introduces the Magic Roller, a high-performance, professional foam roller that keeps its shape. The Magic Roller is made of closed-cell foam and is a durable version of the conventional foam roller, an accessory widely used in Pilates, Feldenkrais®, chiropractic practic, and physical therapy.
“Because conventional foam rollers are typically made from packing foam, they often lose their round shape and curl up, even after just a few weeks or months of use,” said Ken Endelman, Balanced Body’s founder and chief executive officer. "The Magic Roller is the only roller that actually stays round, even in unpressurized air cargo compartments.”
Designed for total comfort and versatility, the Magic Roller cushions the spine in supine positions, the forearms in prone positions, the shins in quadruped positions, and the feet in standing positions. The accessory’s soft, velvet texture is simple to clean, and the nonskid surface prevents sliding, improving the accuracy of movement.
The Magic Roller retails for $35.95 and discounts are offered for volume purchases.
Balanced Body was founded in 1976 and substantially updated Joseph Pilates’ equipment with state-of-the-art engineering, materials and technology. Endelman has been awarded 12 US patents for his inventions with more patents pending.
For additional information, contact Balanced Body, (800) PILATES; www.pilates.com. CP
Online CA Courses
Parker College of Chiropractic offers the the chiropractic assistant online training program, which has been enhancing the careers of many CAs for 3 years. The program is offering more courses. In addition to the two courses already offered in the CA online training program, a class on insurance and coding will be added in the spring of 2004.
The advantages of online learning are convenience., ease-of-use, availability of expert teachers. There are few other places that CAs can receive training, and the online format allows them to take the classes according to their own schedules and from the convenience of their office or home.
Each 8-week course includes a week of orientation that allows the students to familiarize themselves with the course Web site and their classmates, and it is especially useful for those new to online learning. After successfully completing the course and passing the final exam, the CAs will receive a certificate of completion. Those that qualify will receive 15 hours of continuing education credit.
For more information, contact The CA Online Training program at Parker College of Chiropractic; 2500 Walnut Hill Ln, Dallas, Texas 75229; (800) 266-4723; www.parkercc.edu/continuing/ca_online.asp. CP
Free X-ray Reports
PDI offers thorough and comprehensive digitized analysis using patients’ x-rays images imprinted onto photographic paper. It is the nation’s largest provider and sole owner of patented technology registered in Washington DC. PDI ships the doctors’ x-rays to its headquarters where they are read, analyzed, and digitized.
PDI staff is made up of highly qualified board-certified medical radiologists (MDs and DACBRs) licensed in each state for which the films are being read. This not only efficiently educates patients but also assures to automatically increase patient retention.
An extensive and detailed pathology report is written by board certified radiologists, who are always available for consultation when necessary. An exhaustive biomechanical analysis is generated using the latest edition of the AMA Guide of Impairment Rating.
The advantages of using PDI services are to increase credibility, reduce liability, support medical necessity, increase collections, use objective certification, increase PI referrals, enhance reputation, educate patients, increase patient compliance, develop accurate treatment protocols, support insurance claims with scientific medical proof, and provide attorneys with professional documentation. This is all at no cost to doctors.
For more information, contact PDI, (866) 4PDI-PDI; www.aboutpdi.com. CP
Thompson Technique Videos
Wayne Henry Zemelka, DC, introduces the revised and expanded 2-part video series for the Thompson Technique titled, “Segmental Drop Adjusting.”
The expanded section includes discussions about the sacral base, walking feet, posterior lateral sacrum, lateral scapula, supine occiput (PS), knee-posterior tibia, rib adjusting, and a review of the basic protocols of the Thompson and Segmental Drop Techniques.
These videos are used by chiropractic colleges and doctors to learn the gentle methodology of drop table adjustments. Contact points, line of drive, and line of correction are explained in the videos. The five basic categories of leg length inequality and adjusting procedures are covered to provide an easy to follow learning environment. Additional moves cover alternate and advanced adjusting procedures as well as introducing people to the drop-table style of adjusting.
For more information, contact Wayne Henry Zemelka, DC, (563) 386-8585; http://showcase.netins.net/web/chirohealth. CP
Chiropractic Books
Joel Margolies, DC, offers the following Chirosmart books: Smart Start, Personal Injury Workshop, Chiropractic Workshop Workbook, and Chiropractic Marketing & Public Relations. Smart Start contains 241 pages within eight chapters of practice management and public relations concerns. Personal Injury Workbook contains tips to create an alliance with the legal profession and includes a Soft Tissue Workshop Workbook to present to attorneys and paralegals. Chiropractic Workshop Workbook provides ideas to generate community workshops including introductory letters, flyers, and workshop ideas. Chiropractic Marketing & Public Relations is an introduction to creating chiropractic awareness within a community and stimulating staff.
For more information, contact Joel Margolies, DC; Chirosmart Books, 4910 LaVista Rd, Tucker, GA 30084; (770) 491-3639. CP
Screening Presentation
David Singer Enterprises offers an audio presentation on CD entitled The Singer System for Successful Screenings to teach chiropractors how to get the maximum number of new patients from screenings. David Singer, DC, uses role-playing, rehearsing, and drilling so that each procedure on the CD is clearly conveyed and easy to implement. Three CDs are included, complete with a transcript. Retail is $179 with a 30-day money back guarantee.
For additional information, contact David Singer Enterprises, 1130 Cleveland St, Ste 210, Clearwater, FL 33755; (800) 326-1797; success@dse-inc.com; www.davidsingerenterprises.com. CP
Chiropractic Coding Book
The American Chiropractic Association (ACA) introduces its revised and updated 2004 Chiropractic Coding Solutions Manual, a comprehensive and easy-to-use chiropractic coding book.
Developed by DCs for DCs, ACA’s 2004 Chiropractic Coding Solutions Manual features 6 x 9 desktop size, and color-coded, sectioned tabs to help you find the coding information necessary to identify and report diagnoses, procedures and treatments. Other highlights of the reference include: a special Federal Employee Plan (FEP) section, updated sample appeal letters to strengthen your insurance appeals process, an index, and a glossary of terms.
For more information, contact the American Chiropractic Association, 1701 Clarendon Blvd, Arlington, VA 22209; (800) 368-3083; www.acatoday.com. CP
Management Learning Communities
The Masters Circle Inc introduces a unique concept in which their members can interact with one another on a regular basis. Small learning communities, referred to as PODS, consist of a maximum of 15 chiropractors and are held regularly. This allows chiropractors to discuss topics from personal management to practice development.
Recently, The Masters Circle provided an all-time high of 100 different group discussions in November. That is more than 1,500 chiropractors interacting and masterminding in 1 month. This is consistent with their mission to raise the standards and consciousness of the chiropractic profession.
The PODS were created to give members the opportunity to share, learn, and support each other on predetermined topics. Facilitated by Masters Circle consultants, these small learning communities provide a safe forum for chiropractors to share ideas and experiences. These discussions are designed to help doctors expand their consciousness and to learn to think on their feet while providing an interactive consulting experience. It also gives their members the ability to meet and learn from other consultants through cross-podination, where members can sign up for a POD with a consultant other than the one they are currently working with.
As The Masters Circle continues to grow, they are finding that many of their members are benefiting from this valuable new addition to their membership. The participants are showing an increase in motivation and are forming bonds with other chiropractors across the country. In addition, the rate of their practice growth has significantly increased. The Masters Circle will continue to grow and expand this form of coaching while continuing to offer the personal one-on-one coaching experience that has been the staple of The Masters Circle.
For more information, contact The Masters Circle Inc, 100 Jericho Quadrangle, Suite 140, Jericho, NY 11753; (800) 451-4514; www.themasterscircle.com. CP
Exercise Roll
OPTP introduces an inflatable exercise roll. The FitBALL® Roller allows users to inflate to their personal comfort level to optimize exercises that strengthen, stretch more effectively, or use for mobility exercises. The dynamic, adjustable firmness of the roller provides stability challenge for prone and supine exercises. Approximately 30 X 7 diameter inflated, the FitBALL Roller is constructed of durable, burst-resistant vinyl that will support up to 440 lbs. It inflates quickly with the Power Pump, deflates easily for travel, and cleans with soap and water. An illustrated poster featuring eight exercises and a usage guide are included.
For additional information, contact OPTP, PO Box 47009, Minneapolis, MN 55447; (800) 367-7393; www.optp.com. CP
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