A guide featuring the latest products and services
Correction: In the January 2004 issue On the Market section (page 40), Breakthrough Thinking, a book by Mark Sanna, DC, CEO and president, was mistakenly attributed to the wrong company. Breakthrough Coaching LLC offers and publishes this book. Chiropractic Products regrets the error.
Chiropractic Success Book
Breakthrough Coaching LLC introduces Breakthrough Thinking, an inspirational book by Mark Sanna, , DC, president and CEO. This book details how chiropractors worldwide created breakthrough results in their practices and lives.
“Successful people think differently than other people. If you want to change your life, you have to change the way you think! This book by Mark Sanna can make a difference in your life and in your career,” said Jack Canfield, coauthor of Chicken Soup for the Soul® and The Power of Focus.
“Breakthrough Thinking may be one of the best health care practice management books written. This book focuses on a simple though vexing challenge. How can the leaders and members of an organization deliver the most important goals? It is rare to find a book like this that blends smart practice with an intelligent articulation of how to get things done,”said Dr Denis E. Waitley, author of The Psychology of Winning and Seeds of Greatness.
“If you would love to get to the bottom of what will truly make you successful, Breakthrough Thinking is an absolute must read. It distills the essence of the masters and will help you become even more successful as an aspiring health care professional. This book contains nothing less than the finest principles, procedures and actions steps that will take any practice of the future to the next quantum level,” said Dr John F. Demartini, International speaker, consultant and best-selling author of The Breakthrough Experience—A Revolutionary New Approach to Personal Transformation and How to Make One Hell of a Profit and Still Get to Heaven.
For additional information, contact Breakthrough Coaching LLC, 529 Rte 515, Suite 205, Vernon, NJ 07462; (800) 723-8423; info@mybreakthrough.com; www.mybreakthrough.com. CP
Therapy Products Catalog
OPTP announces the release of the newly designed and expanded full-color Volume 16 Catalog, which features new publications from internationally renowned experts including Rick Jemmett, PT; Diane Lee, PT; Robin McKenzie; Brian Mulligan, PT, and more.
The free Volume 16 Catalog features OPTP’s exclusive publications such as Cyriax Resources by Steven De Coninck, PT; and Cervical Spinal Stabilization Exercises by Donald Murphy, DC, and new edition of Manual Mobilization of the Joints: The Spine 4th edition by Professor Freddy Kaltenborn.
Other products offered are: Thera-Band®, Rep-Band™, Gymnic® Balls, OPTP Foam Rollers, The Original McKenzie® Lumbar Rolls, the Stretch Out® Strap, as well as new resources based on Pilates, post-partum health and core stability.
For more information, contact OPTP, 3700 Anapolis Ln, Suite 175, PO Box 47009; Minneapolis, MN 55447-0009; (800) 367-7393; optp@optp.com; www.optp.com. CP
Spa Training Program
Sybaritic introduces improvements and expansion of their training department, including adding educational specialists such as medical consultants and business experts.
The new Sybaritic Educational Training and Consultant Division (SETC) focuses on training on the latest techniques and equipment and on retail strategies, consultation techniques, staff retention, and pre- and post-treatment suggestions. Sybaritic’s goal is to keep improving their style and standards of great training and fun education.
For more than 10 years Sybaritic has taken great pride in educating their clients on new spa trends, equipment, and products.
SETC division’s three distinct training opportunities available include: an 8-hour professional consultation led by a licensed aesthetic trainer, a detailed written agenda, comprehensive concept and physiology training, equipment training, suggestions for best results and product options, marketing and menu strategies, and secrets to success.
Onsite training option #1 costs $1,295 for 1 day and $700 for a second day. Training option #2 is $600 and 400 for the second day. Training option #3 is Sybaritic’s Signature Smart Spa™ Solutions Seminars at $95 per person for 1 day, $195 for 2 days, and $220 for 3 days.
For more information, contact Symedex LLC, 9220 James Ave S, Minneapolis, MN 55431; (800) 445-8418; info@symedex.com; www.symedex.com. CP
Zero-Gravity Recliners
BackSaver Corp offers two new models to its line of zero-gravity recliners for the home and office: the Sonata and the Sonsie
The Sonata has an articulating head support and patented retractable let rest. With a molded hardwood base and upholstered side-panel, Sonata now allows the benefits of zero-gravity reclining while watching television or reading. The Sonata offers a selection of top grain leather, quality fabric, Crypton suede upholstery coverings, and four wood finishes at an MSRP of $1,995.
The Sonsie has the same fingertip control and dynamic sinuous innerspring cushioned support with a tubular metal base and split-leather upholstery cover. The MSRP is $995.
For more information, contact BackSaver Corp, 53 Jeffrey Ave, Holliston, MA 01746; (800) 251-2225; sales@backsavercorp.com; www.backsavecorp.com. CP
Free Catalog
Foot Levelers Inc offers a free catalog that announces important changes to existing product lines and introduces several new innovations.
First, choosing the best orthotic for each patient has gotten simpler. The levels of support have been narrowed to three easy to remember categories: good, better, and best.
Second, there is one simple choice for dress shoes without laces: the Dress orthotic. It has a new 3/4-length orthotic that replaces the Ms and Sir styles.
Third, several options can now be added to any style orthotic: the Dynamic Response System™, the PowerCore™ Advanced Magnet System, heel cups, and more.
Fourth, four new products are introduced, including the world’s first custom-made pillow—The Exclusively Yours™, a sleek dress Shoethotic® for men (Manhattan™), a washable white leather Shoethotic (Calypso™), and a durable new hiking Shoethotic (Alpine™).
Finally, Foot Levelers announces a new 100% satisfaction guarantee for 1 year on all orthotics and 6 months on all Shoethotics and Sandalthotics®.
For more information, contact Foot Levelers Inc, 518 Pocahontas Ave NE, Roanoke, VA 24027-2611; (800) 553-4860; www.footlevelers.com. CP
Traction and Decompression System
The Saunders Group Inc announces an updated model of their 3D ActiveTrac® Traction and Decompression System—the 3D ActiveTrac Model 73000A, which was launched this month.
New features include: new, nonslip vinyl surfaces on the traction harnesses for better patient stabilization; adjustable armrests for ultimate patient comfort in the prone position; swivel-mount display to allow unimpeded access to the cervical end of the table; rolling/locking casters on all four wheels for easy set-up and movement
Developed by H. Duane Saunders, an expert in spine care, the 3D ActiveTrac revolutionized lumbar traction last year by incorporating three-dimensional table movement into the traction treatment. Because the table moves in the flexion/extension, sidebending, and rotational planes, it can be positioned to accommodate painful postural abnormalities. This feature allows earlier and more successful treatment of herniated disc and other acute or irritable lumbar conditions.
The 3D ActiveTrac provides decompression and traction for both cervical and lumbar spine, and can be used as a mobilization/manipulation table as well.
For more information, contact The Saunders Group Inc, 4250 Norex Dr, Chaska, MN 55318; (800) 778-1870; sales@thesaunders group.com; www.thesaundersgroup.com. CP
Exercise and Rehab Kit
VHI offers the revised and updated Orthopedic Exercise & Rehabilitation Prescription Kit. The addition of 187 new exercises brings the total number to 574. Two new sections, Spinal Mobilization and TMJ, have been added to the kit. It is available in both reproducible cards and computer. The computer version lets you choose male or female figures for your exercise routines, and English or Spanish captions.
The entire collection can be viewed with our free PC-Kits software demo.
For more information, contact VHI, PO Box 44646, Tacoma, WA 98444; (800) 356-0709; www.vhikits.com. CP
Financing Options
NCMIC Insurance Co offers expanded equipment financing options for chiropractors because of a merger with Professional Capital Group, which previously was an independent equipment financing company providing financial services to chiropractors and other office-based health care professionals.
“We understand the specialty needs of the chiropractic profession, and this merger meets our objective of supporting chiropractors through financial products and services,” said Greg Cole, vice president, NCMIC Finance Corporation, which offers chiropractors equipment leases and loans, credit cards, and credit card processing.
NCMIC Finance Corporation is a part of NCMIC Group Inc, a diversified insurance and financial services entity. Its flagship company, NCMIC Insurance Co, has been providing malpractice insurance since 1946 and has consistently earned an A (Excellent) rating for financial stability from AM Best.
For more information, contact NCMIC Insurance Co, 14001 University Ave, Clive, IA 50325-8258; (800) 769-2000, ext. 6883; www.ncmic.com. CP
Foam Roller
Balanced Body, a Pilates equipment manufacturer, introduces the Magic Roller, a high-performance, professional foam roller that keeps its shape. The Magic Roller is made of closed-cell foam and is a durable version of the conventional foam roller, an accessory widely used in Pilates, Feldenkrais®, chiropractic practic, and physical therapy
“Because conventional foam rollers are typically made from packing foam, they often lose their round shape and curl up, even after just a few weeks or months of use,” said Ken Endelman, Balanced Body’s founder and chief executive officer. "The Magic Roller is the only roller that actually stays round, even in unpressurized air cargo compartments.”
Designed for total comfort and versatility, the Magic Roller cushions the spine in supine positions, the forearms in prone positions, the shins in quadruped positions, and the feet in standing positions. The accessory’s soft, velvet texture is simple to clean, and the nonskid surface prevents sliding, improving the accuracy of movement.
The Magic Roller retails for $35.95 and discounts are offered for volume purchases.
Balanced Body was founded in 1976 and substantially updated Joseph Pilates’ equipment with state-of-the-art engineering, materials and technology. Endelman has been awarded 12 US patents for his inventions with more patents pending.
For additional information, contact Balanced Body, (800) PILATES; www.pilates.com. CP
Free X-ray Reports
PDI offers thorough and comprehensive digitized analysis using patients’ x-rays images imprinted onto photographic paper. It is the nation’s largest provider and sole owner of patented technology registered in Washington DC. PDI ships the doctors’ x-rays to its headquarters where they are read, analyzed, and digitized.
PDI staff is made up of highly qualified board-certified medical radiologists (MDs and DACBRs) licensed in each state for which the films are being read. This not only efficiently educates patients but also assures to automatically increase patient retention.
An extensive and detailed pathology report is written by board certified radiologists, who are always available for consultation when necessary. An exhaustive biomechanical analysis is generated using the latest edition of the AMA Guide of Impairment Rating.
The advantages of using PDI services are to increase credibility, reduce liability, support medical necessity, increase collections, use objective certification, increase PI referrals, enhance reputation, educate patients, increase patient compliance, develop accurate treatment protocols, support insurance claims with scientific medical proof, and provide attorneys with professional documentation.
This is all at no cost to doctors.
For more information, contact PDI, (866) 4PDI-PDI; www.aboutpdi.com. CP
Management Learning Communities
The Masters Circle Inc introduces a unique concept in which their members can interact with one another on a regular basis. Small learning communities, referred to as PODS, consist of a maximum of 15 chiropractors and are held regularly. This allows chiropractors to discuss topics from personal management to practice development.
Recently, The Masters Circle provided an all-time high of 100 different group discussions in November. That is more than 1,500 chiropractors interacting and masterminding in 1 month. This is consistent with their mission to raise the standards and consciousness of the chiropractic profession.
The PODS were created to give members the opportunity to share, learn, and support each other on predetermined topics. Facilitated by Masters Circle consultants, these small learning communities provide a safe forum for chiropractors to share ideas and experiences. These discussions are designed to help doctors expand their consciousness and to learn to think on their feet while providing an interactive consulting experience. It also gives their members the ability to meet and learn from other consultants through cross-podination, where members can sign up for a POD with a consultant other than the one they are currently working with.
As The Masters Circle continues to grow, they are finding that many of their members are benefiting from this valuable new addition to their membership. The participants are showing an increase in motivation and are forming bonds with other chiropractors across the country. In addition, the rate of their practice growth has significantly increased. The Masters Circle will continue to grow and expand this form of coaching while continuing to offer the personal one-on-one coaching experience that has been the staple of The Masters Circle.
For more information, contact The Masters Circle Inc, 100 Jericho Quadrangle, Suite 140, Jericho, NY 11753; (800) 451-4514; www.themasterscircle.com. CP
Purification Programs
Standard Process Purification Programs offer patients the benefits of purification and weight management. Patients can choose between two 21-day purification programs that incorporate the following Standard Process products: SP Cleanse®, SP Complete™, Gastro-Fiber®, and SP Green Food™.
Request a Purification Literature Packet (L1875).
For additional information, contact Standard Process Inc, 1200 W Royal Lee Dr, Palmyra, WI 53156; (800) 558-8740; info@standardprocess.com; www.standardprocess.com. CP
Chiropractic Conference
The Association of Chiropractic Colleges (ACC) announces the Research Agenda Conference on March 11–14, 2004 at the Alexis Park Resort in Las Vegas. This conference is a combination of the ACC meeting, which emphasizes educational structure, administration, and teaching; and the Research Agenda Conference (RAC), which focuses on the development of scientific knowledge, skills, and attitudes.
The conference is jointly sponsored by the Bureau of Health Professions of the US Health Resources and Services Administration, ACC, and the NIH, National Center for Complementary and Alternative Medicine through the Consortial Center for Chiropractic Research.
The program continues to have broad appeal to the entire profession, not just the educational and scientific communities in chiropractic. The theme of this year’s meeting is “Best Practices,” with multifaceted presentations and discussion groups centered around this highly relevant topic.
The concept of best practices is striving for excellence in the application of evidence-based health care to individual patients one at a time. It is not a rigid adherence to strict guidelines or standards, but an attempt to synthesize the best evidence and clinical experience using good clinical reasoning, to arrive at the best possible decisions for patients in their unique circumstances.
An emphasis of this combined meeting will be on original research in the areas of educational practice, basic science, clinical science, and health services. Learn about the latest studies regarding subluxation and the effects of chiropractic adjustments. Platform presentations will be augmented with interactive poster sessions, where audience members can talk directly with the individuals about their research.
The cost is $195 for 4 days. Register immediately as space is limited.
For more information, contact the Palmer Center for Chiropractic Research, 741 Brady St, Davenport, IA 52803; lori.byrd@palmer.edu; www.c3r.org/accrac04. CP
Decompression Adjustment Seminars
F/D Enterprise LLC offers Cox® Decompression Adjustment and Manipulation seminars presented by various instructors specially picked by and including James M. Cox, DC, DACBR. The seminar incorporates the biomechanics of the spine to fully understand what the Cox Technique does; the diagnostic procedures to properly diagnose the problem, apply the proper treatment, and form the appropriate treatment plan; the research based on scientific literature; and the demonstration of protocols (one for radiculopathy patients and two for nonradiculopathy ones).
“[This] is the only seminar I have ever attended where so much was packed into so little time...the most thorough and stimulating professional lecture that I have ever attended. Thank you for reawakening my intellect and challenging my diagnostic acumen. My practice has already changed, and I’m excited about the future,” said JDL, DC.
For more information, contact F/D Enterprise, LLC, 118 Estero Rd, Fort Wayne, IN 46845; (800) 441-5571; coxchiro@verizon.net; www.coxtechnic.com. CP
DC/MD/PT Seminar
Practice Perfect announces its annual Super Seminar and Expo, The Master Mind, in New Orleans on February 26–28, 2004. This seminar will feature 15 speakers—DCs, MDs, attorneys, and motivational speakers—who will lecture on the DC/MD/PT holistic integrated protocols.
Practice Perfect has created, managed, and developed concepts to maximize doctors’ potential while minimizing liability. Subjects include: the 7-step report of findings, creating a winning marketing team, how to achieve diagnostic expertise, obtaining x-ray certification, proven result insurance coding classes, implementing successful marketing techniques, the Practice Perfect staff guarantee program, functional performance testing, how to climax your billing potentials, and limiting your practice liability, and more. Fees are $225 for nonmembers, and free to members. Seating is limited.
For more information, contact Practice Perfect, 1021 Pacific Ave, Long Beach, CA 90813; (888) 67-DAHAN; www.dahan.com. CP
Information Web Site
Chiropractic Gateway offers free information service launches to chiropractors, assistants, students, and colleges. This Web site assists chiropractors, chiropractic assistants, and students to successfully prepare for and deal with challenges of their practices and to tap into the wellness marketplace valued in the trillions of dollars.
Chiropractic Gateway and many of our profession’s brightest minds are positioned to offer their most extraordinary ideas. Contributors include industry experts, leading companies and their representatives, national associations and organizations, and colleges.
Chiropractic Gateway is designed to assist chiropractors with 1) improving diagnostic acumen and patient management outcomes, 2) attracting and retaining new and established patients, 3) implementing effective practice development and management strategies, and 4) introducing effective ways to deliver the chiropractic message to the general public.
The site uses advanced technologies, including streaming audio and video, live and recorded ChiroChat™ teleclasses, clinical case-of-the-week, research updates, surveys, forums, classified, clinical forms for download, seminar updates directing registrants for sign-up, and more. ChiroView Presents weekly e-broadcasts, received by more than 42,000 DCs, CAs, and students.
For more information, contact Chiropractic Gateway, Sigmund Miller, DC, senior editor; (908) 237-2727; info@chiropracticgateway.com; www.chiropracticgateway.com. CP
Light Therapy Device
Dynatronics introduces Solaris, featuring the New Infrared Cluster Probe generating 500 mW of power at multiple wavelengths with five times the power, reducing the average treatment times by 80% at a fraction of the cost.
Solaris offers many options in one device with ultrasound, seven stim waveforms including direct current, as well as the option of adding light therapy to any of the five different Solaris models.
For additional information, contact Dynatronics, 7030 Park Centre Dr, Salt Lake City, Utah 84121; (800) 874-6251; www.dynatronics.com. CP
Extreme Orthotics Product Line
Foot Levelers Inc offers the Extreme Orthotics line, which contains the patented Gait Cycle System® (GCS).
This system is a hallmark characteristic of the Extreme orthotic family. At heel strike, a heel pad made of Zorbacel® provides shock protection. In midstance, a supporting layer of StanceGuard™ throughout the orthotic provides firmness, flexibility, and control. Then, Propacel™ under the forefoot returns springy energy to help propulsion and reduce fatigue. GCSX contains 75% more Zorbacel and 55% more Propacel than the normal GCS found in the Ultra orthotics line.
The four Extreme styles are: Extreme™ XS: XS stands for Extra Smart. It incorporates the IntelliTemp™ and Dryz™ materials. IntelliTemp keeps feet warm in winter and cool in summer. Dryz wicks perspiration away from the foot, neutralizes odor, and kills bacteria and fungi.
Extreme XT: XT means Extra Tough. It has a durable leather top, which is ideal for sudden twisting and turning required by sports.
Extreme XC: XC brings Extra Comfort. Its soft TechCel™ top has extra cushiony comfort.
Extreme XE: XE means Extra Energy. It contains all the features of the XS style, but uses the energizing benefits of the PowerCore™ Advanced Magnet System.
For more information, contact Foot Levelers Inc, 518 Pocahontas Ave NE, Roanoke, VA 24027-2611; (800) 553-4860; www.footlevelers.com. CP
Thompson Technique Videos
Wayne Henry Zemelka, DC, introduces the revised and expanded 2-part video series for the Thompson Technique titled, “Segmental Drop Adjusting.”
The expanded section includes discussions about the sacral base, walking feet, posterior lateral sacrum, lateral scapula, supine occiput (PS), knee-posterior tibia, rib adjusting, and a review of the basic protocols of the Thompson and Segmental Drop Techniques.
These videos are used by chiropractic colleges and doctors to learn the gentle methodology of drop table adjustments. Contact points, line of drive, and line of correction are explained in the videos. The five basic categories of leg length inequality and adjusting procedures are covered to provide an easy to follow learning environment. Additional moves cover alternate and advanced adjusting procedures as well as introducing people to the drop-table style of adjusting.
For additional information, contact Wayne Henry Zemelka, DC, (563) 386-8585; http://showcase.netins.net/web/chirohealth. CP
Chiropractic Business Book
Business of Chiropractic Publishing offers the second edition of The Business of Chiropractic, which contains 182 pages of proven methods designed to increase practice profits while reducing the work load.
Discover how to effectively manage cash flow, write ads that work, wet and measure practice goals, prioritize problem solutions, gain more time for productive work, build a strong staff, use and understand statistics, set-up and use a personnel/policy manual, manage a busy practice and still have time for outside activities
“Delman’s book is without a doubt one of the most well thought out of any that I have read on the subject of daily clinical management. All of the material presented in this book is pertinent to daily practice. There is no filler material. Use this book as your resource to guide the ethical growth of your current and future practice,” said Donald B. Williams, DC, member Alabama State Board of Chiropractic Examiners.
For more information, contact Ivan Delman, DC, Business of Chiropractic Publishing, 1227 Cedar Hill Rd, Dandridge, TN, 37725; (253) 484-3475 fax; ivan@businessofchiropractic.com; www.businessofchiropractic.com. CP
Successful Practice Book
Breakthrough Coaching LLC offers Breakthrough Thinking, a best-selling book by Mark Sanna, DC, president and CEO. Each chapter concludes with a series of exercises to outline goals, visions, and action steps. The following is an excerpt from the chapter, “The Certainty Of Change:”
One of the most helpful things you can do to embrace change is to learn how to “reframe" how you experience the change. Become open to interpreting what is happening from a different point of view.
Let's say you are frustrated with the constantly changing treadmill of reimbursement rules and regulations. Take a minute and list all of the emotions that you experience when you think of insurance reimbursement. There are 38,000 words in the English language to describe emotions. Most people will list fewer than twelve—and they still feel stressed! Reframing won’t alter the situation, but it will alter how you feel about it. Alter your attitude toward change and you’ll speed up the results that you produce...Choose optimism over pessimism. Optimism is a learned trait. Successful people are relentlessly optimistic! The following true story will help to inspire new feelings about change in you and your practice team.
Change can be difficult to accept, but never more so than when it impacts our physical health. Fortunately, most of us will never experience the intensity of change that Kyle, a chiropractor, confronted, but his example serves as an inspiration to anyone who is contemplating change. Over a decade ago, Kyle experienced a series of life-altering events that began with a routine visit to the doctor for an annual check-up. The doctor palpated a mass in his abdominal cavity and ordered a series of tests to determine the cause. The diagnosis was a rare, autoimmune disorder, which resulted in the uncontrolled growth of tumors on all of his internal organs. James was placed on the waiting list for a complete heart, lung, and liver transplant operation. His prognosis was dire, and he was given only 6 months to live. What would be an insurmountable obstacle to most, but today Kyle refers to his diagnosis as a gift, because these events “helped him to change his life for the better!”
Two months after diagnosis and while he was undergoing one of 15 surgeries to save his life, Kyle had a dream of his youngest son, Timmy. In the dream, Timmy beckoned to him to cross the finish line of a marathon race he was running, “You can do it daddy!” he cheered. The doctors told Kyle he would never practice again, but he refused to accept their prognosis, and instead started his own rehab with Timmy, and his three other children, as his main motivation. “With a lot of sweat and pain I used visualization and what ever exercises I could do while lying in a hospital bed”, he shared. “Timmy inspired me to go on, something I will never forget.” Two years from the date of his first surgery, Kyle was back in practice, stronger than ever.
Focus plus feeling without action equals nothing! Combine focused action with intense feeling and you will create breakthrough changes in your practice and your life. —The Certainty of Change
The cost of this book is $14.95 plus shipping and handling.
For more information, contact Breakthrough Coaching LLC, 529 Rte 515, Suite 205, Vernon, NJ 07462; (800) 723-8423; info@mybreakthrough.com; www.mybreakthrough.com. CP
Cervical Pillow
Foot Levelers Inc offers the Pillo-Pedic® cervical pillow, which has gentle traction that works to promote ideal neck alignment—helping combat neck trauma, headaches, arthritis, and snoring. The pillow is guaranteed for 1 year against manufacturer defects and workmanship.
Pillo-Pedic’s versatile four-way patented design provides an appropriate edge for everyone regardless of size, age, or body type. A firm, thin horizontal edge provides therapeutic traction for smaller individuals, while the opposite horizontal edge has a firm thickness for larger people. The middle of the pillow is filled with polyester fiberfill for maximum comfort.
Introduced in 1969, the Pillo-Pedic is the world’s first cervical pillow and patented in both the United States and Canada.
“I have personally used the Pillo-Pedic for the past 10 years, and honestly can say it has had an amazing 99% success rate. For those patients who exhibited a loss of the normal cervical lordosis on x-ray, such as in whiplash cases, approximately 25% increased results and 25% less treatments were found,” said A.P. Karpowicz, DC.
The Pillo-Pedic comes with a free Neck Owner’s Guide and is available in four different sizes: Pillo-Pedic Jr (for children ages 4–12), the Standard for slight-to-medium builds, the Extra for medium-to-larger-frame people, and King Size for large frame people.
For more information, contact Foot Levelers Inc, 518 Pocahontas Ave NE, Roanoke, VA 24027-2611; (800) 553-4860; www.footlevelers.com. CP
Nutritional Supplements
Enzymes Inc, formulator, wholesaler, and distributor of the WellZymes™ nutritional supplement line, introduces five new products that address and improve specific health concerns. Three of the five products assist consumers with specific digestive issues, one supports metabolism, and another addresses the issues of those with fibromyalgia.
Fibro Ease™ is for fibromyalgia syndrome (FMS). Fibro Ease contains a synergistic blend of magnesium, malic acid Ginkgo biloba along with potent proteolytic enzymes, bromelain, and pHysioProtease™. This combination supports the body’s natural processes, which helps address a plethora of symptoms related to fibromyalgia.
pHysioProtease™ is a proprietary blend of proteases available exclusively in select products distributed by Enzymes Inc. Research has shown that pHysioProtease has the precise combination of proteases for optimal activity in the physiological conditions of the blood and other tissues of the body and provides maximum patented systemic action.
Metabolic Balance contains a powerful blend of enzymes, nutrients, and herbs that helps balance sugar and lipid metabolism in the body. Taken between meals, it improves cognitive performance and enhances energy production, while giving a gentle boost to the functioning of the endocrine system.
Carbohydrate Digestion contains a full-spectrum blend of digestive enzymes, with higher levels of enzymes, like alpha-galactosidase and CereCalase Plus™, a proprietary blend of powerful fiber-digesting enzymes that helps break down the sugars, starches, and fibers found in complex carbohydrates.
Protein/Fat Digestion contains the same full-spectrum blend of plant-based digestive enzymes found in WellZymes Digestive Health, but focuses specifically on enhancing your ability to digest foods such as meat or dairy products and other foods containing higher levels of protein or fat.
Digestive Chewables is a 100% vegetarian, great-tasting, chewable supplement that provides a full spectrum of enzymes derived from plant sources to help maximize the digestion of all food groups. The unique addition of CereCalase™, a patent-pending enzyme blend, and xylanase enhances the release of nutrients from grains, fruits, vegetables and herbs.
For more information contact Enzymes Inc, 8500 NW River Park Dr, Suite 223, Parkville, MO 64152; (816) 746-6461; www.wellzymes. com; www.enzymesinc.com. CP
Distraction Table
F/D Enterprise LLC The Cox® Table with simple patient set-up and easy-to-use locks and fingertip controls. The table also accommodates a backlog of patients with its unassisted axial distraction.
To keep patient flow efficient, the caudal tiller bar puts table control in one place within fingertip range. Patient set-up is simple—get the patient on the table and raise the tiller bar with the push of a button. From the tiller bar, the instrument can be raised from the lowest position to comfortable doctor treatment height with the touch of a button on the tiller bar.
Tension adjustment to accommodate any patient’s weight is easy with fingertip touch of a button on the tiller bar, and the fingertip activation of long-y-axis distraction saves chiropractors’ backs during the adjustment.
When behind on patient flow, the unattended axial distraction can fill in for a few minutes with a relaxing long-y-axis traction session before you apply the Cox Decompression Adjustment and Manipulation.
For more information, contact F/D Enterprise, LLC, 118 Estero Rd, Fort Wayne, IN 46845; (800) 441-5571; coxchiro@verizon.net; www.coxtechnic.com. CP
Unweighing System
Biodex Medical Systems offers the Biodex Unweighing System, which features an offset design with improved access to manually assist patients’ footfall and weight shift. Employing the Unweighing System lets chiropractors differentiate their practices by addressing a broad patient population including athletes, older adults, and neurologically impaired patients. Partial weightbearing therapy is an essential training tool to promote normal walking patterns, provide a safe environment of patients and therapists, and reduce the number of staff required for the activity.
The Biodex Unweighing System uses a single-point suspension system that allows functional rotation to occur. The dynamic suspension enables vertical displacement and a critical component of functional gait, which allows patients to respond to ground reaction forces. The system removes predetermined portions of weight load from the patient’s legs, up to 150 pounds, allowing proper upright posture. A digital readout quantifies the unloaded weight.
Reducing patients’ body weight during rehabilitation increases safety by preventing potential falls, eliminates fear of falling, and accelerates the recovery process by allowing therapy to begin sooner without cardiac demand during exercise.
For more information, contact Biodex Medical Systems, 20 Ramsay Rd, Shirley, NY 11967; (800) 224-6339; sales@biodex.com; www.biodex.com. CP
Massage Cushion
Core Products International introduces the Max-Relax Face Cushion, which transforms any flat surface into a massage table, and the design offers full access to the back and neck without straining the head and neck to one side. The contour shapes of the face cushion allow the product to be positioned as a cervical roll. With an adjustment to the hoop-and-loop strapping, the cushion folds behind the knees to provide support while lying down or under your neck for resting.
The Max-Relax is constructed on precision cut foam coated with easy to care vinyl cover.
For more information contact Core Products International, 808 Prospect Ave, Osceola, WI 54020; (800) 365-3047; skrarup@coreproducts.com; www.coreproducts.com. CP
Posture Control Brace
FLA Orthopedics Inc introduces Soft Form® Posture Control Brace, which corrects poor posture by gently holding the shoulders back in proper position. It is ideal for correcting and controlling poor positioning or posture while sitting or standing for prolonged periods.
The Soft Form Posture Control Brace limits forward and downward movement of the shoulders (slouching) through the use of abdominal and lumbar compression, flexible stays, and comfortable shoulder straps. It helps improve poor posture and relieves pain caused by arthritis. The brace also minimizes a stooped posture often associated with mild osteoporosis.
Features and benefits of the Soft Form Posture Control Brace include: laminate body material—combines three materials: durable outer nylon in beige, support foam base, and soft cotton lining; two flexible plastic stays—provides additional support and help prevent slouching; criss-cross elastic shoulder straps—plush elastic straps are soft and comfortable to prevent pinching of the skin, criss-cross strap design in the back allows for greater adjustability; ventilated elastic side panels—lightweight elastic with a unique ventilated filament stitch for cool and comfortable compression, panels overlap to contour the shape of the body and provide support compression to the lower back and abdominal areas; and easy hook-and-loop front closure.
For more information, contact FLA Orthopedics Inc, 2881 Corporate Way, Miramar, FL 33025-3973; (800) 327-4110; marketing@flaorthopedics.com; www.soft forminfo.com; www.flaorthopedics.com. CP
Online CA Courses
Parker College of Chiropractic offers the the chiropractic assistant online training program, which has been enhancing the careers of many CAs for 3 years. The program is offering more courses. In addition to the two courses already offered in the CA online training program, a class on insurance and coding will be added in the spring of 2004.
The advantages of online learning are convenience., ease-of-use, availability of expert teachers. There are few other places that CAs can receive training, and the online format allows them to take the classes according to their own schedules and from the convenience of their office or home.
Each 8-week course includes a week of orientation that allows the students to familiarize themselves with the course Web site and their classmates, and it is especially useful for those new to online learning. After successfully completing the course and passing the final exam, the CAs will receive a certificate of completion. Those that qualify will receive 15 hours of continuing education credit.
For more information, contact The CA Online Training program at Parker College of Chiropractic; 2500 Walnut Hill Ln, Dallas, Texas 75229; (800) 266-4723; www.parkercc.edu/continuing/ca_online.asp. CP
Management Consulting
Practice Perfect offers model clinics as well as national training management consulting. They also offer weekly newsletters, monthly updates, timely statistical analysis, quarterly seminars (174 Modules), and thousands of insurance letter templates.
Practice Perfect is the largest multidisciplinary consulting firm in the nation and has set up more than 890 plus offices in 45 states. Practice Perfect’s skilled staff consists of some of the country’s most adept doctors who have excelled phenomenally and respectively in their city.
For additional information, contact Practice Perfect, 1021 Pacific Ave, Long Beach, CA 90813; (888) 67-DAHAN; dahan@dahan.com; www.dahan.com. CP
Silent Reception Videos
Health Visions Inc introduces two new silent presentations (available on DVD or VHS)—“Chiropractic for Auto and Work Injuries” and “Sports and Chiropractic.”
The entire program now consists of eight titles specifically designed to stimulate referrals, encourage family care, increase retention, and most importantly, spread the chiropractic message.
These videos are $99 each or all eight for $675 (a 15% discount). The entire silent video series contains more than 650 different messages with great graphics.
All videos have instrumental music in the background that can be made silent with the volume button. The reason these videos are so powerful is because they are effortless, consistent, and for all your patients.
All products come with a 10-day money-back guarantee.
For more information, contact Health Visions Inc, 1609 Woodbourne Rd, Suite 2048, Levittown, PA 19057; (888) 480-1350; healthvisions@aol.com; www.chiroed.com. CP
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