A guide featuring the latest products and services
2004 CE Programs
Noromed Inc announces the 2004 schedule of continuing education (CE) seminars. Noromed sponsors high-quality CE programs featuring clinicians and lecturers who are experts in their respective fields. Twelve hours of CE credit has been applied for through The National University of Health Sciences for both of these courses. (Inquire if this course is approved in your state.)
“Outcome Assessment of the VSC” is presented by Mark van Hemert, DC, DACS, on April 17–18, New York, and October 30–31, Chicago. Objective documentation of the medical necessity of treatment and patient outcome is increasingly required from health care providers by insurance companies. This course presents scientifically valid and reliable outcome measures to document the appropriateness and efficacy of chiropractic care as well as practical techniques on how to excel in personal injury claims, testimony and documentation. In addition, attendees learn how to substantially increase medical/legal referrals and how to effectively file for medical claims.
“Surface Electromyography—Applications in Clinical Practice” is presented by Jeffery Cram, PhD, on March 27–28, Chicago, and October 9–10, Atlanta. Patients with pain-related soft tissue injuries are often a challenge to evaluate and treat. This course begins with the basics to give a thorough understanding of surface EMG and dynamic range of motion evaluation techniques. The emphasis is on clinical applications for quick and conclusive diagnosis of musculoskeletal dysfunction and pain syndromes. No prior experience with sEMG is required.
For more information, contact Noromed Inc, 15425 53rd Ave S, Tukwila, WA 98188, Attn: Shelley Vanderpoel; (800) 426-0316; www.noromed.com. CP
Chiropractic Success Book
The Masters Circle Inc introduces Breakthrough Thinking, an inspirational book by Mark Sanna, DC, president and CEO of Breakthrough Coaching. This book details how chiropractors worldwide created breakthrough results in their practices and lives.
“Successful people think differently than other people. If you want to change your life, you have to change the way you think! This book by Mark Sanna can make a difference in your life and in your career,” said Jack Canfield, coauthor of Chicken Soup for the Soul® and The Power of Focus.
Breakthrough Thinking may be one of the best health care practice management books written. This book focuses on a simple though vexing challenge. How can the leaders and members of an organization deliver the most important goals? It is rare to find a book like this that blends smart practice with an intelligent articulation of how to get things done,” said Dr Denis E. Waitley, author of The Psychology of Winning and Seeds of Greatness.
“If you would love to get to the bottom of what will truly make you successful, Breakthrough Thinking is an absolute must read. It distills the essence of the masters and will help you become even more successful as an aspiring health care professional. This book contains nothing less than the finest principles, procedures and actions steps that will take any practice of the future to the next quantum level,” said Dr John F. Demartini, International speaker, consultant and best-selling author of The Breakthrough Experience—A Revolutionary New Approach to Personal Transformation and How to Make One Hell of a Profit and Still Get to Heaven.
For more information, contact The Masters Circle Inc, 100 Jericho Quadrangle, Suite 140, Jericho, NY 11753; (800) 451-4514; www.themasterscircle.com. CP
Women’s Orthotics
Foot Levelers Inc offers the 5th Avenue Collection™ for Women in the color black. Designed by a focus group of women who wanted a little extra with their orthotics, the 5th Avenue Collection has become the best selling women’s orthotic.
Among the collection is the Full Length 5th Avenue designed for laced shoes and offers extra padding to the ball of the foot. The new 7/8 length 5th Avenue is geared for women’s heels of more than 1 inch, providing extra cushion for the ball and added support. For clogs and mule shoes with open backs, the new 5th Avenue Illusion is a perfect fit. Deriving the name illusion from its ability to blend in with the shoe, the orthotic supports and stabilizes without jeopardizing comfort.
For additional information, contact, Foot Levelers Inc, PO Box 12611, Roanoke, VA 24027; (800) 553-4860; www.footlevelers.com. CP
Purification Product Kit
Standard Process Inc introduces the Purification Product Kit, which contains literature and all the products that are needed to complete the 3-week Standard Process purification programs. A paper bag comes with each kit so that health care professionals can easily package all the contents of the kit for their patients.
For additional information, contact Standard Process Inc, 1200 W Royal Lee Dr, Palmyra, WI 53156; (800) 558-8740; info@standardprocess. com; www.standardprocess.com. CP
Light Therapy Device
Dynatronics introduces Solaris, featuring the New Infrared Cluster Probe generating 500 mW of power at multiple wavelengths with five times the power, reducing the average treatment times by 80% at a fraction of the cost.
Solaris offers many options in one device with ultrasound, seven stim waveforms including direct current, as well as the option of adding light therapy to any of the five different Solaris models.
For more information, contact Dynatronics, 7030 Park Centre Dr, Salt Lake City, Utah 84121; (800) 874-6251; www.dynatronics.com. CP
Information Web Site
Chiropractic Gateway offers free information service launches to chiropractors, assistants, students, and colleges. This Web site assists chiropractors, chiropractic assistants, and students to successfully prepare for and deal with challenges of their practices and to tap into the wellness marketplace valued in the trillions of dollars.
Chiropractic Gateway and many of our profession’s brightest minds are positioned to offer their most extraordinary ideas. Contributors include industry experts, leading companies and their representatives, national associations and organizations, and colleges.
Chiropractic Gateway is designed to assist chiropractors with 1) improving diagnostic acumen and patient management outcomes, 2) attracting and retaining new and established patients, 3) implementing effective practice development and management strategies, and 4) introducing effective ways to deliver the chiropractic message to the general public.
The site uses advanced technologies, including streaming audio and video, live and recorded ChiroChat™ teleclasses, clinical case-of-the-week, research updates, surveys, forums, classified, clinical forms for download, seminar updates directing registrants for sign-up, and more. ChiroView Presents weekly e-broadcasts, received by more than 42,000 DCs, CAs, and students.
For more information, contact Chiropractic Gateway, Sigmund Miller, DC, senior editor; (908) 237-2727; info@chiropracticgateway.com; www.chiropracticgateway.com. CP
Spine Care System
The Saunders Group Inc introduces The Saunders Spine Care System, a multicomponent spinal treatment package. This system consists of four main components including comprehensive training and marketing support.
Clinicians purchasing the system will receive: 1) Saunders 3D ActiveTrac® traction/decompression table for treatment of spinal disorders and home cervical and lumbar traction devices for symptom control between visits; 2) Saunders patented stay-in-place back supports for early return to activity; 3) The Saunders Total Back® exercise system for complete spinal rehabilitation; 4) Saunders patient education products, including professional print and video materials; 5) on-site training and after-sales phone support; and 6) marketing assistance to promote the system to patients and referral sources.
Developed by H. Duane Saunders, an expert in spine care, the Saunders Spine Care System is based on more than 30 years of clinical expertise. The Saunders 3D ActiveTrac, Cervical and Lumbar Hometracs®, Total Back Exercise System, patented Saunders back supports, and educational materials are also sold separately.
For more information, contact The Saunders Group Inc, 4250 Norex Dr, Chaska, MN 55318; (800) 778-1870; sales@thesaundersgroup.com; www.thesaundersgroup.com. CP
Chiropractic Business Book
Business of Chiropractic Publishing offers the second edition of The Business of Chiropractic, which contains 182 pages of proven methods designed to increase practice profits while reducing the work load.
Discover how to effectively manage cash flow, write ads that work, wet and measure practice goals, prioritize problem solutions, gain more time for productive work, build a strong staff, use and understand statistics, set-up and use a personnel/policy manual, manage a busy practice and still have time for outside activities
“Delman’s book is without a doubt one of the most well thought out of any that I have read on the subject of daily clinical management. All of the material presented in this book is pertinent to daily practice. There is no filler material. Use this book as your resource to guide the ethical growth of your current and future practice,” said Donald B. Williams, DC, member Alabama State Board of Chiropractic Examiners.
For more information, contact Ivan Delman, DC, Business of Chiropractic Publishing, 1227 Cedar Hill Rd, Dandridge, TN, 37725; ( 253) 484-3475 fax; ivan@businessofchiropractic.com; www.businessofchiropractic.com. CP
ISO Certification
Noromed Inc announces that it has recently been recertified by the International Standards Organization (ISO) under their revised ISO-9001:2000 standard. In addition, Noromed has also received certification under ISO 13485 to meet Canadian requirements.
Noromed products meet the European Union requirements allowing Noromed to place the “CE” mark on its products. Created to govern the manufacture of all products introduced to member countries the ISO maintains special controls and regulations regarding medical devices. Noromed, the medical products division of Myotronics-Noromed Inc has been continuously certified by the ISO since 1998.
In addition to ISO Certification, Myotronics-Noromed complies with the US Food and Drug Administration (FDA) Good Manufacturing Practices (GMP), which hold manufacturers responsible for certain standards of safety and efficacy of their manufactured products. All Noromed devices are registered with the FDA and have received permission for marketing under 510(k) premarket notifications.
For additional information, contact Noromed Inc, 15425 53rd Ave S, Tukwila, WA 98188; (800) 426-0316; info@noromed.com; www.noromed.com. CP
Thompson Technique Videos
Wayne Henry Zemelka, DC, introduces the revised and expanded 2-part video series for the Thompson Technique titled, “Segmental Drop Adjusting.”
The expanded section includes discussions about the sacral base, walking feet, posterior lateral sacrum, lateral scapula, supine occiput (PS), knee-posterior tibia, rib adjusting, and a review of the basic protocols of the Thompson and Segmental Drop Techniques.
These videos are used by chiropractic colleges and doctors to learn the gentle methodology of drop table adjustments. Contact points, line of drive, and line of correction are explained in the videos. The five basic categories of leg length inequality and adjusting procedures are covered to provide an easy to follow learning environment. Additional moves cover alternate and advanced adjusting procedures as well as introducing people to the drop-table style of adjusting.
For more information, contact Wayne Henry Zemelka, DC, (563) 386-8585; http://showcase.netins.net/web/chirohealth. CP
Orthotic Shoe for Men
Foot Levelers Inc introduces the Manhattan™ shoe for men, an addition to the Shoethotics® line. The Manhattan has black, Italian leather uppers and orthotic-fitting construction for optimum stabilization. It also features a solid heel counter for body alignment and textured, skid-proof soles.
For more information, contact Foot Levelers Inc, PO Box 12611, Roanoke, VA 24027; (800) 553-4860; www.footlevelers.com. CP
Management Seminar
Practice Perfect announces its annual Super Seminar and Expo, The Master Mind, in New Orleans on February 26–28, 2004. This seminar will feature 15 speakers—DCs, MDs, attorneys, and motivational speakers—who will lecture on the DC/MD/PT holistic integrated protocols.
Practice Perfect has created, managed, and developed concepts to maximize doctors’ potential while minimizing liability. Subjects include: the 7-step report of findings, creating a winning marketing team, how to achieve diagnostic expertise, obtaining x-ray certification, proven result insurance coding classes, implementing successful marketing techniques, the Practice Perfect staff guarantee program, functional performance testing, how to climax your billing potentials, and limiting your practice liability, and more. Fees are $225 for nonmembers, and free to members. Seating is limited.
For more information, contact Practice Perfect, 1021 Pacific Ave, Long Beach, CA 90813; (888) 67-DAHAN; www.dahan.com. CP
Chiropractic Coding Book
The American Chiropractic Association (ACA) introduces its revised and updated 2004 Chiropractic Coding Solutions Manual, a comprehensive and easy-to-use chiropractic coding book.
Developed by DCs for DCs, ACA’s 2004 Chiropractic Coding Solutions Manual features 6 x 9 desktop size, and color-coded, sectioned tabs to help you find the coding information necessary to identify and report diagnoses, procedures and treatments. Other highlights of the reference include: a special Federal Employee Plan (FEP) section, updated sample appeal letters to strengthen your insurance appeals process, an index, and a glossary of terms.
Included is a free subscription to ACA’s coding newsletter, the “ACA Practice Advisory,” as well as a free CD-ROM with template letters and essential forms, such as the CMS-1500 form.
The manual is developed by the experts of ACA’s Coding and Reimbursement Committee, which includes two doctors of chiropractic who participate in the American Medical Association’s CPT committee process. The result is an accurate and reliable chiropractic coding manual.
Striving to provide accurate tools and resources to help doctors of chiropractic succeed, ACA published its first manual in 1992 to be the definitive coding resource for doctors of chiropractic. And while the manual has been improved upon and updated every year since, the 2004 edition has been completely redesigned.
For more information, contact the American Chiropractic Association, 1701 Clarendon Blvd, Arlington, VA 22209; (800) 368-3083; www.acatoday.com. CP
Patented Orthotics Line
Foot Levelers Inc offers Extreme Orthotics line with the patented Gait Cycle System® and types to suit any lifestyle.
The Extreme version of the patented Gait Cycle System (or GCSX) is a characteristic of the Extreme orthotic family. At heel strike, a heel pad made of Zorbacel® provides shock protection. In midstance, a supporting layer of StanceGuard™ throughout the orthotic provides firmness, flexibility, and control. Then, Propacel™ under the forefoot returns springy energy to help propulsion and reduce fatigue. GCSX contains 75% more Zorbacel and 55% more Propacel than the normal Gait Cycle System found in the Ultra orthotics line.
The four Extreme styles are: 1) Extreme™ XS: XS stands for Extra Smart. It incorporates the IntelliTemp™ and Dryz™ materials. IntelliTemp keeps feet warm in winter and cool in summer. Dryz wicks perspiration away from the foot, neutralizes odor, and kills bacteria and fungi. 2) Extreme™ XT: XT means extra tough. It has a durable leather top ideal for sudden twisting and turning required by sports. 3) Extreme™ XC: XC brings extra comfort. Its soft TechCel™ top has extra cushiony comfort. 4) Extreme™ XE: XE means extra energy. It contains all the features of the XS style, but uses the energizing benefits of the PowerCore™ Advanced Magnet System.
For more information, call Foot Levelers Inc, PO Box 12611; Roanoke, VA 24027-2611; (800) 553-4860; www.footlevelers.com. CP
Suspension Sleeve
Silipos® offers a reinforced version of the Explorer Suspension sleeve, which offers enhanced flexibility and freedom of movement for below the knee and transfemoral amputees.
Fabricated from Silipos’ proprietary medical grade tri-block polymer mineral oil get, the Explorer Reinforced Suspension Sleeve incorporates an inner flexible, reinforced band of fabric for additional durability, and resistance to shear forces and abrasion. The reinforced sleeves are recommended for all activity levels and are designed to easily flex at the knee joint without constriction and without impeding range of motion.
Optimal thigh skin care and conditioning are achieved using a combination of Silipos’ proprietary gel and fabric lining.
Available in three sizes, the cosmetically pleasing sleeves are offered in flesh tone. Comfortable to wear, don, and doff, they are easily and economically cared for by simple soap and water washing.
For more information, contact Silipos, 7049 Williams Rd, Niagara Falls, NY 14304; (800) 229-4404; www.silipos.com. CP
Posture Control Brace
FLA Orthopedics Inc introduces Soft Form® Posture Control Brace, which corrects poor posture by gently holding the shoulders back in proper position. It is ideal for correcting and controlling poor positioning or posture while sitting or standing for prolonged periods.
The Soft Form Posture Control Brace limits forward and downward movement of the shoulders (slouching) through the use of abdominal and lumbar compression, flexible stays, and comfortable shoulder straps. It helps improve poor posture and relieves pain caused by arthritis. The brace also minimizes a stooped posture often associated with mild osteoporosis.
Features and benefits of the Soft Form Posture Control Brace include: laminate body material—combines three materials: durable outer nylon in beige, support foam base, and soft cotton lining; two flexible plastic stays—provides additional support and help prevent slouching; criss-cross elastic shoulder straps—plush elastic straps are soft and comfortable to prevent pinching of the skin, criss-cross strap design in the back allows for greater adjustability; ventilated elastic side panels—lightweight elastic with a unique ventilated filament stitch for cool and comfortable compression, panels overlap to contour the shape of the body and provide support compression to the lower back and abdominal areas; and easy hook-and-loop front closure.
For more information, contact FLA Orthopedics Inc, 2881 Corporate Way, Miramar, FL 33025-3973; (800) 327-4110; marketing@flaorthopedics.com; www.softforminfo.com; www.flaorthopedics.com. CP
Herbal Throat Spray
Standard Process Inc introduces MediHerb’s Herbal Throat Spray, which will soon be available again. This effective herbal formula combines quality herbal extracts of marshmallow root, sage, clove, echinacea angustifolia root, calendula, and myrrh to soothe the throat and freshen the breath.
For more information, contact Standard Process Inc, 1200 W Royal Lee Dr, Palmyra, WI 53156; www.standardprocess.com. CP
Sign Products Web Site
Grafia Inc announces a new Web site that offers a full range of sign products designed exclusively for chiropractors. From giant window-clings to bright, bold electric light boxes, there are sign products to promote your practice. This Web site is a one-stop shopping site for chiropractors to obtain chiropractic-oriented signage.
For additional information Grafia Inc, 1650 N Glassell, Suite J, Orange, CA 92867; (800) 767-5609; www.windowsigns.com. CP
CA Training CD-ROM
The Masters Circle Inc offers the “Attitudes and Actions for the Evolving Chiropractic Assistant” on CD-ROM for $99. This is the first CA training album of its kind that inspires, teaches, motivates, and sparks enthusiasm in chiropractic assistants.
In today’s health care, paraprofessionals are playing an ever-increasing role in the delivery of health care services. The chiropractic assistant is a critical link between doctor and patient, and this series provides the skills, techniques and philosophies necessary to support the growth of the practice, as well as help the CA develop into a productive member of your team.
The new CD-ROM includes six educational and empowering CDs featuring the leading experts in practice management and chiropractic assistant training. Every practice should have this ultimate training tool for your current and future staff so that you can create and maintain your ultimate all-star team.
For more information, contact The Masters Circle Inc, 100 Jericho Quadrangle, Suite 140, Jericho, NY 11753; (800) 451-4514; www.themasterscircle.com. CP
LBP Back Seat
The Saunders Group Inc introduces the Back Seat®, their latest innovation in low back pain treatment and prevention.
The patented Back Seat combines an adjustable back support with rigid side panels. When the wearer sits down, the side panels support the weight of the upper body to unload the lumbar spine by nearly 70%. The side panels can be removed when not needed, so the Back Seat doubles as a regular back support. The Back Seat also features an adjustable lumbar support pad to help maintain lordosis in the seated position.
The Back Seat features include: improved sitting tolerance, decreased effects of gravity on the spine, decreased time away from work, and pressure relief in the sitting position.
J. Troy Gray, inventor, is confident that this unique back support will be well received by both clinicians and patients. “Sitting tolerance is one of the most difficult problems with back pain, especially in chronic cases,” Gray said. “The Back Seat has enabled some people to sit more than 10 times longer than they could before—this is a breakthrough that significantly affects their working and social lives.”
For more information, contact The Saunders Group Inc, 4250 Norex Dr, Chaska, MN 55318; (800) 778-1870; sales@thesaundersgroup.com; www.thesaundersgroup.com. CP
Concentrated Multivitamin
Douglas Laboratories offers the Ultra Preventative® X, the highest rated multivitamin in the practitioner channel and the second highest product overall in a comparative study. The ratings were based on graphical comparisons of the top-performing multivitamin and mineral products manufactured in the United States and Canada. The products were ranked on a blended nutritional standard covering 39 nutrient categories, consisting of 17 vitamins or vitamin-like factors, 14 minerals, three phytonutrient complexes, and five other nutritional factors.
Ultra Preventative X is a concentrated multivitamin supplement in a special green food base that includes the recommended daily amounts of lutein, lycopene, zeaxanthin, and natural beta-carotene in a blend of selected extracts of 25 nonallergenic fruits, vegetables, and herbs. This high-potency multivitamin and mineral product is formulated to support a complete range of health conditions.
For additional information, contact Douglas Laboratories; 600 Boyce Rd, Pittsburgh, PA 15205; (888) 368-4522; nutrition@douglaslabs.com; www.douglaslabs.com. CP
Boundary Training CE Courses
ChiroCredit.com announces gender and sensitivity (boundary training) courses for continuing education credit. The courses are instructed by Angelica Redleaf, DC, author of the book, Behind Closed Doors: Gender, Sexuality and Touch in the Doctor/Patient Relationship, which received critical acclaim from Journal of the American Medical Association, the Journal of the American Psychiatric Association, and noted authors such as Bernie Siegel, MD, and Peter Rutter, MD. The courses are offered in 1-hour increments and there are a total of 12 hours available.
“The material presented in this course is not only informative but the ultimate goal is for the practitioner to build towards creating a Patient Protection Protocol™ to use in their office,” said Paul Powers, DC, site editor of www.chirocredit.com. “Complaints regarding boundary issues are among the most prevalent that Chiropractic Board of Examiners hear today. This is an excellent program which will allow practitioners to take a proactive step in avoiding complaints in this very important area as well as learning to provide the safest care possible.”
Redleaf states, “This is a topic which goes relatively untouched during graduate studies as well as during postgraduate studies. Unfortunately, most chiropractors do not start learning about boundary training until after a complaint has been filed against them. At that point, it may be too late to avoid having a permanent effect on the chiropractor's license as well as harming a patient, which is the last thing we want to do.”
All courses on the ChiroCredit.com Web site are sponsored by the University of Bridgeport College of Chiropractic and are approved in the vast majority of states for chiropractic continuing education credits.
For more information, contact ChiroCredit.com, PO Box 15, Rocky Hill, CT 06067; (860) 463-9003; chiroeducation@aol.com; www.chirocredit.com. CP
Management and Documentation Software
Software Motif Inc announces MyEMR Datacenter—a suite of software applications for the chiropractic profession. The EMR suite includes chiropractic office management, which is designed for high-volume patient appointments, and insurance processing and patient billing.
For chiropractic documentation, MyEMR for the Pocket PC and MyEMR for desktops and laptops provide dictation-quality random text generation for a variety of chiropractic SOAP and narrative reporting. All of the MyEMR software is integrated for maximum sharing of patient data among software applications.
Software Motif Inc was founded by James Carlburg, who began software development for the chiropractic profession in 1989.
For more information, contact Software Motif Inc; 3912 Falling Acorn Cir, Lake Mary, FL 32746-4752; (800) 481-9060; (407) 650-2604 fax; info@softwaremotif.com; www.softwaremotif.com. CP
Nutritional Supplements
Enzymes Inc, formulator, wholesaler, and distributor of the WellZymes™ nutritional supplement line, introduces five new products that address and improve specific health concerns. Three of the five products assist consumers with specific digestive issues, one supports metabolism, and another addresses the issues of those with fibromyalgia.
Fibro Ease™ is for fibromyalgia syndrome (FMS). Fibro Ease contains a synergistic blend of magnesium, malic acid Ginkgo biloba along with potent proteolytic enzymes, bromelain, and pHysioProtease™. This combination supports the body’s natural processes, which helps address a plethora of symptoms related to fibromyalgia.
pHysioProtease™ is a proprietary blend of proteases available exclusively in select products distributed by Enzymes Inc. Research has shown that pHysioProtease has the precise combination of proteases for optimal activity in the physiological conditions of the blood and other tissues of the body and provides maximum patented systemic action.
Metabolic Balance contains a powerful blend of enzymes, nutrients, and herbs that helps balance sugar and lipid metabolism in the body. Taken between meals, it improves cognitive performance and enhances energy production, while giving a gentle boost to the functioning of the endocrine system
Protein/Fat Digestion contains the same full-spectrum blend of plant-based digestive enzymes found in WellZymes Digestive Health, but focuses specifically on enhancing your ability to digest foods such as meat or dairy products and other foods containing higher levels of protein or fat.
Digestive Chewables is a 100% vegetarian, great-tasting, chewable supplement that provides a full spectrum of enzymes derived from plant sources to help maximize the digestion of all food groups. The unique addition of CereCalase™, a patent-pending enzyme blend, and xylanase enhances the release of nutrients from grains, fruits, vegetables and herbs.
For more information contact Enzymes Inc, 8500 NW River Park Dr, Suite 223, Parkville, MO 64152; (816) 746-6461; www.wellzymes.com; www.enzymesinc.com. CP
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