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A guide featuring the latest products and services

productConcentrated Multivitamin
Douglas Laboratories offers the Ultra Preventative® X, the highest rated multivitamin in the practitioner channel and the second highest product overall in a comparative study. The ratings were based on graphical comparisons of the top-performing multivitamin and mineral products manufactured in the United States and Canada. The products were ranked on a blended nutritional standard covering 39 nutrient categories, consisting of 17 vitamins or vitamin-like factors, 14 minerals, three phytonutrient complexes, and five other nutritional factors.

Ultra Preventative X is a concentrated multivitamin supplement in a special green food base that includes the recommended daily amounts of lutein, lycopene, zeaxanthin, and natural beta-carotene in a blend of selected extracts of 25 nonallergenic fruits, vegetables, and herbs. This high-potency multivitamin and mineral product is formulated to support a complete range of health conditions.

For more information, contact Douglas Laboratories; 600 Boyce Rd, Pittsburgh, PA 15205; (888) 368-4522; nutrition@douglaslabs.com;   www.douglaslabs.com.  CP


product Silent Reception Videos
Health Visions Inc introduces two new silent presentations (available on DVD or VHS)—”Chiropractic for Auto and Work Injuries” and “Sports and Chiropractic.”

The entire program now consists of eight titles specifically designed to stimulate referrals, encourage family care, increase retention, and most importantly, spread the chiropractic message.

These videos are $99 each or all eight for $675 (a 15% discount). The entire silent video series contains more than 650 different messages with great graphics.

All videos have instrumental music in the background that can be made silent with the volume button. The reason these videos are so powerful is because they are effortless, consistent, and for all your patients.

All products come with a 10-day money-back guarantee.

For more information, contact Health Visions Inc, 1609 Woodbourne Rd, Suite 2048, Levittown, PA 19057; (888) 480-1350; healthvisions@aol.com;   www.chiroed.com.  CP


productOrthotic-Hiking Shoe
Foot Levelers Inc offers The Alpine™ Shoethotic®, the newest addition to Foot Levelers’ exclusive Shoethotics® line. This orthotic-hiking shoe combination is wrapped in water-resistant uppers with a sure-grip traction sole. The Alpine provides firm footing for both city and off-road activities. The entire Shoethotic is designed for flexibility and easy break-in and includes a flexible sole that easily conforms to different surfaces.

“We looked at all the traditional hiking shoes and came up with a design that is ultra lightweight and is extremely comfortable. The flexible sole lets your feet conform to uneven ground for safe and supportive mobility,” said Kent S. Greenawalt, president and CEO.

Shoethotics offers your choice of custom-made orthotics, helping your adjustments last longer.

For more information, contact Foot Levelers Inc, PO Box 12611, Roanoke, VA 24027; (800) 553-4860; www.footlevelers.com.  CP


productSeminar Cruise
Standard Process Inc, in collaboration with Texas Chiropractic College, offers the fourth annual Seminar at Sea, May 9-18, 2004. The cruise takes place onboard Celebrity’s “The Infinity,” and features a seminar by Michael Dobbins, DC. The seminar, “Mastering Natural Healing at Sea,” offers 22 continuing education units sponsored by Texas Chiropractic College. The cruise will stop at several ports including Hilo, Hawaii; Kailua Kona, Hawaii; Lahaina, Maui; Nawiliwili, Kauai; and Honolulu, Oahu.

For more information, contact Cruises Only; (800) 463-9708. CP


productADD/Hyperactivity Book
Drugless Healthcare Solutions offers a book about how to successfully overcome hyperactivity without drugs, “Stop ADHD, ADD, ODD, Hyperactivity: A Drugless Family Guide to Optimal Health.” by Robert DeMaria, DC, DABCO, FASBE. This book details how to get children and families off medication and detrimental foods—junk food loaded with trans fatty acids, dairy products, sugar, and preservatives. This program will show improvement within 3 weeks.

DeMaria has been a drugless health care provider for more than 25 years. He holds degrees in human biology and chiropractic, has diplomat status in chiropractic orthopedics, completed postgraduate training in spinal engineering and natural, nutritional product use, teaches world wide in the business, legal, and health fields, and has his own weekly television program.

The cost is $19.95 each or $9.95 on order of 10 or more (Ohio residents add 6.75% sales tax).

For additional information, contact Drugless Healthcare Solutions, 360 Hamilton Cir, Elyria, OH 44035; (440) 323-3841; (440) 322-2502 fax; drb4health@aol.com;   www.drbob4health.com.  CP


Outcomes Assessment CD-ROM
FCER offers Outcomes Assessment 2003, a CD compilation of outcomes assessment questionnaires and forms. In 2003, the Bournemouth Back and Neck Questionnaires have been added to the more than 30 questionnaires.

The CD-ROM includes computer scored questionnaires with an ongoing outcome assessment summary report with comparative graphs over treatment time. It also includes an outcomes assessment narrative summary, which features narrative interpretation of the outcome tool data, patient results, treatment goals, current treatment results, and overall treatment results.

Outcomes Assessment 2003 received authorization from each copyright owner to use and score the various questionnaires and forms. Therefore, doctors of chiropractic can use the material without risking the fines associated with copyright infringement.

For additional information, contact FCER; (800) 622-6309; www.outcomeassessment.org.  CP


productCoral Supplements
CFU Distribution Company introduces Brazil Fresh Harvest Coral™, a complete mineral complex with 74 minerals found in 12 times the quantity of dead coral. Brazilian coral is live, and therefore contains the entire coral, including marine nutrients and microbes. Calcium and magnesium are found in a natural 2:1 ratio at full RDA levels in capsules of Brazil Coral. This live coral is harvested fresh daily by hand and cold processed.

CFU Distribution Company is a nutritional supplement company and is offering Brazil Coral exclusively to health care professionals in North America.

For more information, contact CFU Distribution, PMB 434, 250 H St, Blaine, WA 98230; (888) 293-9875; info@brazilcoral.comwww.brazilcoral.com.  CP


productImmune System Support
Standard Process Inc offers the the following Standard Process® whole food supplements and MediHerb® herbal products to support the overall health of the body’s immune system alliance by helping the body stay healthy against the stress of modern life and seasonal challenges: Congaplex®, Immuplex®, Thymex®, Echinacea Premium, Andrographis Complex, and Astragalus Complex.

For more information, contact Standard Process Inc, 1200 W Royal Lee Dr, Palmyra, WI 53156; (800) 558-8740; (262) 495-2512 fax; info@standardprocess.com; www.standardprocess.com. CP


productCustom Handouts
The Saunders Group Inc announces a CD-ROM software product, Tools RG, which enables health care professionals to easily and quickly create custom education and exercise handouts for their patients and clients.

With Tools RG, chiropractors can develop and store their own protocolsand client-specific programs. He can customize and store his own instructions for any exercise, or choose from the instructions supplied; one to 10 exercises per page. More than 25 Saunders and PhysioTools content modules are available on the new RG platform.

Tools RG offers: cost-effective pricing, high-quality Saunders and PhysioTools exercises, flexible features, user-friendly software, modules that run independently. Each RG comes professionally packaged in a case including a CD and Quick Guide.

For additonal information, contact The Saunders Group Inc, 4250 Norex Dr, Chaska, MN 55318; (800) 778-1870; www.thesaundersgroup.com;   www.toolrg.com. CP


productTelecourses
ChiroAcademy® offers telecourses that feature practice development and management programs that are cost effective and convenient, and help solve everyday challenges of practice management. Topics include wellness marketing, streamlined procedures, communication, patient education, coaching services, staff training, and cash conversion.

Also available is the new monthly audio subscription service dedicated to patient education and marketing.

For more information, contact ChiroAcademy, 4 Tealwood Dr, Charleston, IL 61920; www.chiroacademy.com. CP


productPediatric Fundraiser
Oklahaven Children’s Chiropractic Center announces the Have-A-Heart annual fundraiser for children during Valentine’s Week, February 9–14, 2004. During the past 41 years, Oklahaven has continued to provide chiropractic to an increasing number of suffering children. Children come from all over the world come to this internationally recognized nonprofit center dedicated to restoring health to developmentally challenged children.

The success of Have-A-Heart over the past years is due to enthusiastic chiropractic students, chiropractors, and their patients.

“We are looking forward to thousands of new hearts for children as we band together in support of chiropractic,” says Bobby Doscher, DC, CEO of Oklahaven.

Conducting a campaign is easy—here is what each office or school can do to help: show Oklahaven’s video to their patients while they are in the waiting room; display a heart for each gift received with the patient’s name; collect and log the donor’s name and dollar amounts; send Oklahaven your donations and final report detailing your office’s success.

The video is a sampling of the many children Oklahaven serves each year, including a child’s hearing restored after just two treatments and a 5-year-old with crippling arthritis who became an award-winning pianist.

Oklahaven hopes you will open your heart to the mission of helping children realize their full potential through the power of chiropractic by participation in our 2004 Have-A-Heart campaign.

For more information, contact Oklahaven Children’s Chiropractic Center, 4500 N Meridian, Oklahoma City, OK 73112; oklahave@flash.net;   www.chiropractic4kids.com.  CP


productBack Rehab DVD
Half a Bubble Out Communications offers a single DVD that includes 18 exercises for the upper, mid, and lower back. Video instruction covers 100% of patients’ learning styles, resulting in more patients performing the prescribed exercises.

In addition with DVD technology, doctors can prescribe for patients the exercises that are pertinent to their needs from a simple menu structure without the time-consuming inconvenience of forwarding and rewinding a videotape.

This DVD was developed using the latest in educational theory combined with the tested experience and knowledge of a team of professionals in the education, exercise physiology, and medical fields.

For more information, contact Half a Bubble Out Communications, 2418 Guynn Ave, Chico, CA 95973; (800) 716-4226; info@halfabubbleout.com;   www.halfabubbleout.com.  CP


productZero-gravity Recliners
BackSaver Corp offers two new models to its line of zero-gravity recliners for the home and office.

The Sonata has an articulating head support and patented retractable let rest. With a molded hardwood base and upholstered side-panel, Sonata now allows the benefits of zero-gravity reclining while watching television or reading. The Sonata offers a selection of top grain leather, quality fabric, Crypton suede upholstery coverings, and four wood finishes at an MSRP of $1,995.

The Sonsie has the same fingertip control and dynamic sinuous innerspring cushioned support with a tubular metal base and split-leather upholstery cover. The MSRP is $995.
For more information, contact BackSaver Corp, 53 Jeffrey Ave, Holliston, MA 01746; (800) 251-2225; sales@backsavercorp.comwww.backsavercorp.com.  CP


productPatient Report Generator
Foot Levelers Inc announces the convenient new Foot Levelers' Report Generator. This free software provides a complete patient examination report customized for your patient. It makes recommendations and detailed descriptions of present and long-term problems that may be affecting your patients biomechanically. The Report Generator is free to download from Foot Levelers Web site or by calling to request a free CD by mail.

The software allows your patients to see and understand what is going on with their body and helps to educate them on the value of chiropractic and custom-made orthotics. The customized report can be taken home to share with family and friends. It is an easy and convincing way to recommend orthotics.

“The Report Generator answers almost all the questions your patients have regarding orthotics,” said Kent S. Greenawalt, president and CEO. “It assists when talking with your patients about your report of findings. It moves your recommendation from a sales pitch to an educational process.”

For more information, contact Foot Levelers Inc, PO Box 12611, Roanoke, VA 24027; (800) 553-4860; www.footlevelers.com.  CP


productUnweighing System
Biodex Medical Systems offers the Biodex Unweighing System, which features an offset design with improved access to manually assist patients’ footfall and weight shift. Employing the Unweighing System lets chiropractors differentiate their practices by addressing a broad patient population including athletes, older adults, and neurologically impaired patients. Partial weightbearing therapy is an essential training tool to promote normal walking patterns, provide a safe environment of patients and therapists, and reduce the number of staff required for the activity.

The Biodex Unweighing System uses a single-point suspension system that allows functional rotation to occur. The dynamic suspension enables vertical displacement and a critical component of functional gait, which allows patients to respond to ground reaction forces. The system removes a predetermined portions of weight load from the patient’s legs, up to 150 pounds, allowing proper upright posture. A digital readout quantifies the unloaded weight.

Reducing patients’ body weight during rehabilitation increases safety by preventing potential falls, eliminates fear of falling, and accelerates the recovery process by allowing therapy to begin sooner without cardiac demand during exercise.

For more information, contact Biodex Medical Systems, 20 Ramsay Rd, Shirley, NY 11967; (800) 224-6339; sales@biodex.comwww.biodex.com.  CP


productChiropractic Books
Joel Margolies, DC, offers the following Chirosmart Books: Smart Start, Personal Injury Workshop, Chiropractic Workshop Workbook, Chiropractic Marketing & Public Relations. Smart Start contains 241 pages within eight chapters of practice management and public relations concerns. Personal Injury Workbook contains tips to create an alliance with the legal profession and includes a Soft Tissue Workshop Workbook to present to attorneys and paralegals. Chiropractic Workshop Workbook provides ideas to generate community workshops including introductory letters, flyers, and workshop ideas. Chiropractic Marketing & Public Relations is an introduction to creating chiropractic awareness within a community and stimulating staff.

For more information, contact Joel Margolies, DC; Chirosmart Books, 4910 LaVista Rd, Tucker, GA 30084; (770) 491-3639. CP


Management Seminar
Practice Perfect announces its year-end Super Seminar and Expo, The Master Mind, in Las Vegas on November 13–15, 2003. This seminar will feature 15 speakers—DCs, MDs, attorneys, and motivational speakers—who will lecture on the DC/MD/PT holistic integrated protocols.

Practice Perfect has created, managed, and developed concepts to maximize doctors’ potential while minimizing liability. Subjects include: the 7-step report of findings, creating a winning marketing team, how to achieve diagnostic expertise, obtaining x-ray certification, proven result insurance coding classes, implementing successful marketing techniques, the Practice Perfect staff guarantee program, functional performance testing, how to climax your billing potentials, and limiting your practice liability, and more. Fees are $16 for nonmembers, and free to members. Seating is limited.

For more information, contact Practice Perfect, 1021 Pacific Ave, Long Beach, CA 90813; (888) 67-DAHAN; www.dahan.com. CP


productLiquid Herb Book
Standard Process Inc offers A Clinical Guide to Blending Liquid Herbs written by renowned herbalist Kerry Bone. This book is the definitive guide for herbal liquid prescribing and explains in-depth how to use and blend liquid extracts for optimum results.

The Clinical Guide also features chapters covering the fundamentals of liquid extracts: how they are made, quality and dosage issues, and example formulations presented on 20 commonly experienced conditions. Monographs of 125 popular herbs used in the form of liquid extracts provide accessible and clinically relevant information. Practitioners can see at a glance identifying information, the recommended indications for each liquid extract, and safety recommendations. Please reference item #B0750.

For additional information, contact Standard Process Inc, 1200 W Royal Lee Dr, Palmyra, WI 53156; (800) 558-8740; www.standardprocess.com.   CP


productInsurance Claim Guide
Dan Baldyga offers Auto Accident Personal Injury Insurance Claim (How To Evaluate and Settle Your Loss), which reveals the inside secrets of claim negotiating. It guides readers through the insurance claim process and answers the question: “How much is my pain and suffering worth?”

The book introduces the Baldyga Auto Accident Settlement Evaluation (BASE) formula, an evaluation tool that can determine the premium, mean, core, and low values. It teaches chiropractic patients the value of their legitimate motor vehicle accident or personal injury claims. The book also teaches how to supply adjusters with the documentation and proof needed to establish their claims.

For more information, contact Dan Baldyga, 19 Winona Dr, W Springfield, MA 01089; (413) 733-0127; (413) 731-8358 fax; dbpaw@attbi.comwww.autoaccidentclaims.com.  CP


productCustom Pillow
Foot Levelers Inc introduces Exclusively Yours™, the world's first custom-made pillow. Four simple-to-perform proprietary measurements are taken along with specific patient information to engineer the pillow design. Orders may be mailed, emailed, or faxed where each pillow is hand-crafted.

The patient’s name and doctor’s contact information are embroidered on the pillow cover. The Exclusively Yours pillow also includes the Sleep Cycle System™, a patent-pending process that supports the cervical spine in back-lying and side-lying positions.

“Most pillows are one-size-fits-all,” said Steven Savoie, DC, who bought the first Exclusively Yours pillow. “I am eager to receive my pillow made just for me.”

“We are proud to offer the world's first custom-made cervical pillow to the chiropractic profession," said Kent S. Greenawalt, president and CEO of Foot Levelers. “Chiropractors are the only source for this new pillow. This naturally differentiates our profession from any other health care professional.”

For more information, contact Foot Levelers Inc, PO Box 12611, Roanoke, VA 24027; (800) 553-4860; www.footlevelers.com. CP


Chiropractic Nutritionist Program
David Seaman, DC, offers a 3-weekend chiropractic nutritionist program in seven locations in 2003: Palmer College, Davenport, Iowa; National College, Portland, Ore; New York Chiropractic College, Seneca Falls, NY; Logan College, Chesterfield, Mo; Peoria, Ill; Philadelphia; and Nashville, Tenn. The program focuses on nutritional adjustment for subluxation, back pain, fibromyalgia, headaches, osteoporosis, endometriosis, digestive problems, Alzheimer’s disease, chronic fatigue, and colds and flu.

For more information, contact David Seaman, DC; seaman_d@palmer.edu;   www.anaboliclabs.com.  CP


productInteractive Web Site
The Masters Circle introduces an interactive chiropractic Web site— www.themasterscircle.com —with audio and video streaming. Its user-focus approach guides chiropractors to achieving the practice and lifestyle of their dreams.

One of the leading web designers, Elliott Goykhman, president of ELRO Corporation which has extensive experience in developing cutting-edge Web sites for many Fortune 500 companies. Their list of clients includes Lego, Nestle, Spar, Stadium Automall, and Unilever.

The Web site offers an abundance of information valuable to chiropractors, including, a combination of audio and video clips, tips of the months, Power Practice products, and a bookstore link to Amazon. It also offers links to Masters Circle alliances like Foot Levelers Inc and Chiropractic Leadership Alliance, seminar listings, and guest speakers, such as Guy Riekman, DC; Bill Esteb; Reggie Gold, DC; Bruce Lipton, DC; and best-selling author Robin Sharma. A library consisting of audio clips from some of the most respected names in chiropractic provides significant topics of the industry.

As of October 1, 2003, members of The Masters Circle have exclusive privileges: generating statistics, applying for online continuing education, and other special benefits. “We’re excited about how the new Web site benefits our members and adds real efficiencies to our organization,” said Larry Markson, DC, cofounder and CEO of The Masters Circle.

For additional information, please contact The Masters Circle Inc, 3000 Marcus Ave, Suite 3E6, Lake Success, NY 11042; (800) 451-4514; www.masterscircle.com.   CP


product121  Flexion Distraction Table
American Health Industries introduces the Spinal Flex 7000 manual flexion distraction table. With the new patent-pending positive Flexion Lock, a 350-pound patient can stand on the flexion side of the table and the lock will not give.

The Spinal Flex 7000 features 275 pounds of all-steel construction built to last a lifetime, powder-coat finish, spring adjustment, and lateral flexion. Options include air or manual drops, electric variable height, tilting headpiece, and flexion handle, rollers, vibration, and length of time on the table.

For additional information, contact American Health Industries, 727 Commerce Dr, Venice, FL 34292; (941) 485-2205; www.americanhealthind.com. CP


product Massage Cushion
Core Products International introduces the Max-Relax Face Cushion, which transforms any flat surface into a massage table, and the design offers full access to the back and neck without straining the head and neck to one side. The contour shapes of the face cushion allow the product to be positioned as a cervical roll. With an adjustment to the hoop-and-loop strapping, the cushion folds behind the knees to provide support while lying down or under your neck for resting.

The Max-Relax is constructed on precision cut foam coated with easy to care vinyl cover.

For more information contact Core Products International, 808 Prospect Ave, Osceola, WI 54020; 800-365-3047; skrarup@coreproducts.com;   www.coreproducts.com. CP


product Foam Mattresses
Oh My Ach’n Back offers mattresses, overlay pads, and pillows, fabricated with 100% visco-elastic memory foam. The overlay pads come in three different thickness and two densities for most patient needs. Eight different pillows are available.

For more information, contact Oh My Ach’n Back, 4215 95 St SW, Suite D, Lakewood, WA 98499; 877-808-8913; www.ohmyachnback.com.   CP


product Plantar Pressure Mat
Sensor Products Inc introduces Podia-Scan®, a static-sensing mat and scanning system that measures and analyzes relative pressure distribution. The Podia-Scan mat instantly reveals qualitative information about foot pressure distribution and allows the user to maintain a hard copy for future analysis.

The Podia-Scan system consists of two distinct components: the disposable, single-use sensing mat and the software and imager. The sensing mat captures the subject’s foot imprint, and the software and imager perform further analysis and interpretation of the captured impression. While the sensing mat can be used independently, the Podia-Scan software enables the generation of an enhanced high resolution full-color representation of the foot profile.

Podia-Scan is a useful tool in performing the following analyses: pre- and postsurgical evaluations; identifying areas of potential ulceration; determining the degree of pronation or supination; screening diabetics and other neuropathic patients; regulating weight bearing after surgery; monitoring degenerative foot disorders; immediate determination of orthotic efficacy; determining ray hypermobility; early detection of scoliosis.

Podia-Scan sensing mats are sold in packages of 40 for $149.00; the software and imager is sold separately for $295.00.

For additional information, contact Sensor Products Inc, 188 Rte 10 W, Suite 307, E Hanover, NJ 07936; (973) 884-1755; bebner@sensorprod.com;   www.sensorprod.com/podiascan. CP


product Whole Food Supplement
Optimal Health Systems (OHS) announces the launch of its new all-natural Performance Line, a holistic, whole food supplement formulated to lose fat, gain muscle, and cleanse the body.

Opti-Trim is an all-natural way to effectively reduce fat while increasing energy levels, supporting thyroid function, and reducing unhealthy cravings without the use of stimulants.

Opti-Mass is a muscle-building formula that contains a patented creatine and glutamine amino acid chelate blend. It also contains magnesium and branched-chain amino acids essential for muscle metabolism.

Complete Performance powder is a macronutrient-rich powder supplying nutrient-dense forms of carbohydrates, proteins, fats, vitamins, and minerals in the healthiest possible ratio. Complete Performance supports optimal healing, enhanced energy production and increased metabolism.

The Opti-Cleanse formula is an effective formula for cleansing the bowel and removing unwanted toxins and heavy metalsby using a proprietary blend of fibers, herbs, and minerals.

For more information, contact Optimal Health Systems, 49 S Sycamore, Suite 3, Mesa, AZ 85202; (800) 890-4547; www.optimalhealthsystems.com. CP


productDistance Learning Programs
MedTech-USA, in conjunction with Texas Chiropractic College, offers three distance learning programs: 1) the expert witness certification program; 2) the personal injury and accident investigation program allows participants learn PI management and accident investigation; and 3) the dynamic functional capacity evaluation program teaches biomechanical video analysis and testing for the documentation of PI and WC cases.

For additional information, contact MedTech-USA LLC, 908 Red Fox Rd, Altamonte Springs, FL 32714; (866) 225-5055; www.medtechusa.net.   CP



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