A guide featuring the latest products and services

Extremity Adjusting Book
Foot Levelers Inc offers Charrette Adjusting Protocols by Mark Charrette, DC. This 110-page instructional manual teaches chiropractors and students of chiropractic the most common extremity subluxation patterns encountered when rendering chiropractic care. The protocols described in the book are a collection of procedures Charrette developed during more than 20 years of chiropractic practice. Simple and brief explanations of procedures allow for easy comprehension. The book covers the neurophysiological basis of chiropractic, basic stabilization procedures for the extremities utilizing extremity taping, and a final section titled “Show & Feel Demonstrations.”

For additional information, contact Foot Levelers Inc, 518 Pocahontas Ave NE, PO Box 12611, Roanoke, VA, 24027; 800-553-4860; 540-345-0202 fax; www.footlevelers.com. 

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Mattress Education
Chiropractic Mattress Education offers a seminar to train chiropractors to fit patients to the right mattress. Seminar topics include mattress design, the bedding industry, sleep health issues, mattress fitting procedures, and related rehabilitation protocols. Seminars in 2003 are scheduled for May 10 in Woodbridge, NJ, July 20 in Philadelphia, and October 25 in New York. Chiropractic Mattress Education also offers chiropractors mattresses at factory direct prices for resale to patients at a discount.

For more information, contact Chiropractic Mattress Education, 1375 Jersey Ave, North Brunswick, NJ 08902; 800-634-8434; 732-628-0155 fax; www.chiromattressedu.com.

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Traction and Decompression System
The Saunders Group Inc offers an updated 3D ActiveTrac Traction and Decompression System, Model 73000A. Improvements include: non-slip vinyl surfaces on the traction harnesses for better patient stabilization; adjustable armrests for patient comfort in the prone position; swivel-mount display for unimpeded access to the cervical end of the table; and rolling and locking casters on all four wheels for easy set-up and movement. The system provides decompression and traction for both cervical and lumbar spine, and can be used as a mobilization and manipulation table.

For more information, contact the Saunders Group Inc, 4250 Norex Dr, Chaska, MN 55318; 952-368-9214; 800-778-1870; 952-368-9249 fax; www.thesaundersgroup.com.

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Topical Nutraceutical Lotion
Triad Specialty Products introduces Escalade, a topical lotion for joints and muscles. Escalade lotion is made with Dynaglide™ technology that utilizes phospholipids similar to natural skin lipids. Nutritional ingredients are within the phospholipid membranes, forming microscopic vesicles. Upon application, the membranes slowly break down through the epidermis and dermis layers, providing nutritional supplementation to the joints and muscles where applied. Escalade lotion is available in pop-up display boxes containing 12 bottles each. Client brochures with educational information are also available.

For more information, contact Triad Specialty Products; 877-505-2353; www.escaladelotion.com.

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Men’s Health
Standard Process Inc offers the following products to support organ systems related to specific male health conditions: Palmettoplex™, Symplex® M, Prost-X™, Serenoa Complex, Nettle Rot, and Tribulus Tablets.

For more information, contact Standard Process Inc, 1200 W Royal Lee Dr, PO Box 904, Palmyra, WI 53156; 262-495-2122; 800-558-8740; 262-495-2512 fax; www.standardprocess.com.

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Sleep Products
Eclipse® International introduces Chiro-Rest, a line of sleep products that features the patented Spinal Zone support system for reducing back pain and stiffness. The mattresses are distributed to chiropractors through the Chiropractic Mattress Education seminars, which educate chiropractors about sleep health, and the selection of proper sleep systems and related ancillary products. Mattresses can either be ordered by chiropractors from Chiro-Matic Sleep Products, a distributor of Eclipse Sleep Products, or be offered to patients for retail.

For additional information, contact Eclipse® International, 1375 Jersey Ave, North Brunswick, NJ 08902; 800-634-8434; 732-628-0155; www.chiromattressedu.com.

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Reception Room Videos
Health Visions Patient Education Co offers the following reception room silent video series: “Our Chiropractic Care,” “Chiropractic Trivia Challenge,” “Better Health with Nutrition,” “The Big Idea,” “The Chiropractic Workshop,” and “Chiropractic for Parents.” Designed to help stimulate referrals, retention, and family care, the videos help educate patients on the benefits of chiropractic. Each video runs for 2 hours and has optional background music.

For more information, contact Health Visions Inc; 888-480-1350; 215-633-9175; www.chiroed.com.

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Ball Chair
Ball Dynamics International introduces the Sit-A-Round® ball chair, designed to strengthen core muscles, increase circulation, and ease back pain. Designed with a large, inflated, fabric-covered, vinyl ball that is anchored to a swivel base, it encourages users to correct postural habits that aggravate chronic back pain. Features include a height-adjustment mechanism, 360-degree swivel capability, and casters for ease of movement.

For additional information, contact Ball Dynamics International, 14215 Mead St, Longmont, CO 80504; 800-752-2255; 877-223-2962 fax; www.balldynamics.com.

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Patient Scanning System
Foot Levelers Inc offers the Associate™ postural analysis system, an Internet-based foot scanner with the AP/Lateral Posture Check® patient evaluation system. Portable, with a luggage-style handle, the Associate can be used to screen patients in the office or out in the field. The system provides a complete digital analysis of the patient’s pedal foundation and demonstrates postural imbalances with easy-to-read plumb lines. It generates custom patient lab reports and comes with a built-in printer and an Internet interface to Foot Levelers to order custom orthotics for patients.

For more information, contact Foot Levelers Inc, PO Box 12611, Roanoke, VA 24027; 800-553-4860; www.footlevelers.com.

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Video Analysis
MedTech-USA offers biomechanical video analysis testing and documentation of personal injury and workers’ compensation cases. Video analysis identifies critical risk factors associated with unrestricted trauma disorders and back injury. Testing may be done in the office or on the job site. It can provide the whole picture of automobile and workers’ compensation cases. Video analysis tests dynamic range of motion, posture, joint analysis, and L5-S1 compression forces.

For more information, contact MedTech-USA, 908 Red Fox Rd, Altamonte Springs, FL 32714; 866-225-5055; 407-682-3408 fax; backdoc2@prodigy.net; www.medtechusa.net.

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Foot and Ankle Rehabilitation
Kelly Kinetics offers the Ankle Isolator, which uses a patented footplate isolation channel. The channel is biomechanically engineered to allow for precise placement of the resistive weighted column directly over the insertion of specific musculature for precise strengthening. The clinician can selectively load or unload specific muscles of the lower leg for strengthening by adjusting the placement of the weight column along the isolation channel. This isolation channel concept combines with the resistive torsion feeling produced by the levered, weighted column that is placed distal to the foot.

The isolator can be used for post injury or preventive strengthening, stretching, or manipulation and rehabilitation of the whole lower extremity. The pictured manual and a quick reference isolation slide rule illustrates how to customize protocols for conditions such as plantar fasciitis, Achilles tendonitis, and tibialis posterior conditions. The non-weighted bearing design accommodates users from subacute patients to fully functional athletes. The weighted column can be adjusted in ½-lb increments for various stages of rehabilitation. The unit also comes with a snap-in pediatric block to accommodate children and adults with small feet.

For more information, contact Kelly Kinetics, 1413 41st St S, Great Falls, MT 59405; 888-645-3559; fax: 406-454-3367; www.kellykinetics.com.

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Interactive Exercise System
IREX, a division of JesterTek Inc, offers IREX, an interactive exercise system that uses virtual reality technology, which enables patients to view themselves on a television in a sports or game environment where they interact with on-screen objects. The system guides patients through customized, clinician-prescribed therapeutic exercise programs to enhance range of motion and quality of involvement in the shoulder, hip, torso, knee, and neck. IREX features a concealed camera within the television that captures the patient’s movement. It requires no headset, wires, markers, or body suit, and allows for free range of movement.

For more information, contact IREX, 640 Belle Terre Rd, Bldg J, Suite 2, Port Jefferson, NY 11777; 631-476-9621; www.irexonline.com.

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Chiropractic Books
Joel Margolies, DC, offers the following Chirosmart Books: Smart Start, Personal Injury Workshop, Chiropractic Workshop Workbook, Chiropractic Marketing & Public Relations. Smart Start contains 241 pages within eight chapters of practice management and public relations concerns. Personal Injury Workbook contains tips to create an alliance with the legal profession and includes a Soft Tissue Workshop Workbook to present to attorneys and paralegals. Chiropractic Workshop Workbook provides ideas to generate community workshops including introductory letters, flyers, and workshop ideas. Chiropractic Marketing & Public Relations is an introduction to creating chiropractic awareness within a community and stimulating staff.

For more information, contact Joel Margolies, DC; Chirosmart Books, 4910 LaVista Rd, Tucker, GA 30084; 770-491-3639.

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Food Industry Book
Natural Health Partners offers Modern Foods: The Sabotage of Earth’s Food Supply by David Casper, MA, and Thomas Stone, ND, CN. The book documents the contamination of food and water supplies to demonstrate negative health affects, and provides solutions. Price is determined by the quantity of books ordered: 1-9 books are $14.95 each at retail pricing; 10-99 books are $8.97 each at wholesale pricing; over 100 books are $7.48 at distributor pricing. Shipping and handling prices include: $5.95 for retail shipping and $9.95 for wholesale shipping; distributor shipping is free.

For additional information, contact Natural Health Partners, Modern Foods, PO Box 160, North St, MI 48049; 810-385-6737; 419-821-9766 fax; www.modernfoodbook.com.

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Expert Witness Certification
Texas Chiropractic College and HealthCare and Legal Review Consultants offer Medical-Legal Issues for Physicians Expert Witness Certification Course. All modules are taught by experts in their respective field, ie, chiropractors, attorneys, law enforcement officers. Courses are offered in Orlando, Fla, at the Hilton Garden Inn from 8am–8pm (12 hours) in Module 6 on April 12, 2003. The fee is $195 per module, $175 each for two or more modules, or $700 for all eight modules. It is not required to take the certification classes in order. Modules 7 and 8 TBA. Now available on video: distance learning for the expert witness certification course. This meets eligibility requirements to sit for the certification examination.

For morel information, contact MedTech-USA, 908 Red Fox Rd, Altamonte Springs, FL 32714; 866-225-5055; 407-682-3408 fax; backdoc2@prodigy.net;   www.medtechusa.net.

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Parker College Website
Parker College of Chiropractic offers an updated website, www.parkercc.edu. The site features a virtual tour of the campus, a calendar of events, updates on the Parker Research Institute’s projects, and answers to questions regarding admissions, financial aid, and academics. Access to other Parker websites for Parker Seminars, Parker Share Center, Parker Research Institute and Parker Wellness Clinics is available, as well as the free Professional Opportunities Newsletter, that lists ads for available DC and CA positions, office space, and equipment. Prospective students are encouraged to apply online for admission, financial aid, and grants and scholarships.

For more information, contact Parker College of Chiropractic, 2500 Walnut Hill Ln, Dallas, TX 75229; 972-438-6932; 800-438-6932; www.parkercc.edu.

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Gastrointestinal Support
MediHerb® offers Wormwood Complex, a natural herbal formula containing wormwood, black walnut hulls, stemona root, and clove bud essential oil. Though the product is not intended to diagnose, treat, cure, or prevent disease, it helps support bowel function, cleanse the gastrointestinal tract, and stimulate digestion.

For more information, contact Standard Process Inc, 1200 W Royal Lee Dr, PO Box 904, Palmyra, WI 53156; 262-495-2122; 800-558-8740; 262-495-2512 fax; www.standardprocess.com.

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Automated Reminder Service
Rolling Hills Enterprises Inc introduces Automated Patient Reminder Calls through a computer-generated reminder service that reminds patients of upcoming appointments. Automated calls help free up staff time and reduce patient no-shows. The Reminder Calls service requires no equipment or software and works with most scheduling programs.

For additional information, contact Rolling Hills Enterprises Inc, PO Box 1054, Morgan Hill, CA 95038; 888-858-6673; www.moresoftware.com.

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Arthritis and Pain Relief
Chiro-Manis Inc offers Chiro-Rub®, a lotion for arthritis relief and muscle spasm release. Available in 8-oz bottles, the lotion retains warmth when massaged into skin, reducing lingering cold sensations.

For more information, contact Chiro-Manis Inc, 260-637-6609; 800-441-5571; 260-637-7324 fax; www.chiromanis.com.

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Chiropractic Nutritionist Program
David Seaman, DC, offers a 3-weekend chiropractic nutritionist program in seven locations in 2003: Palmer College, Davenport, Iowa; National College, Portland, Ore; New York Chiropractic College, Seneca Falls, NY; Logan College, Chesterfield, Mo; Peoria, Ill; Philadelphia; and Nashville, Tenn. The program focuses on nutritional adjustment for subluxation, back pain, fibromyalgia, headaches, osteoporosis, endometriosis, digestive problems, Alzheimer’s disease, chronic fatigue, and colds and flu.

For more information, contact David Seaman, DC; seaman_d@palmer.edu;   www.anaboliclabs.com. 

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Product Website
The Noromed division of Myotronics-Noromed Inc introduces a new website, www.noromed.com, with full product descriptions, a learning center, and interactive capabilities. Chiropractors can examine Noromed’s full line of musculoskeletal evaluation equipment including reviews of dynamic range of motion, static surface electromyography (SEMG), dynamic 8-channel SEMG, and computerized muscle testing. The site also includes a schedule of Noromed’s sponsored CE courses. The learning center features books, charts, and video resources.

For more information, contact Noromed, 15425 53rd Ave S, Tukwila, WA 98188; 206-243-4214; 800-426-0316; 206-243-3625 fax; www.noromed.com.

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Knee Support
Sroufe Healthcare Products Inc introduces Pneugal™ Post-Op Knee Support with PneuGel bi-component technology, designed to provide compression and cold therapy for postoperative arthoscopic, total knee surgery, or following injury. Universally sized, Pneugal features encapsulated freezable gel with separate inflatable air components, a lightweight nylon fabric/foam cover, side pleats for slight flexion and reduction of fabric bunching, accessible air valve and large hand pump for inflation and deflation, and Velcro™ straps for support.

For additional information, contact Sroufe Healthcare Products Inc, PO Box 347, Ligonier, IN 46767; 260-894-4171; 260-894-4092 fax; www.sroufe.com.

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Outcomes Assessment CD-ROM
FCER offers Outcomes Assessment 2003, a CD compilation of outcomes assessment questionnaires and forms. In 2003, the Bournemouth Back and Neck Questionnaires have been added to the more than 30 questionnaires. The CD-ROM includes computer scored questionnaires with an ongoing outcome assessment summary report with comparative graphs over treatment time. It also includes an outcomes assessment narrative summary, which features narrative interpretation of the outcome tool data, patient results, treatment goals, current treatment results, and overall treatment results.

Outcomes Assessment 2003 received authorization from each copyright owner to use and score the various questionnaires and forms. Therefore, doctors of chiropractic can use the material without risking the fines associated with copyright infringement.

For additional information, contact FCER; 800-622-6309; www.outcomeassessment.org.

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Thumb Splint
United Pacific Inc introduces the Flexible Thumb Splint, a natural pain relief product to help relieve arthritis, tendonitis, and sports injuries. It is designed to support the thumb and restrict movement of the MCP and CMC joints for healing. The product comes in left and right styles and has a rigid insert that is moldable to the shape of the patient’s thumb providing support and a comfortable fit.

For additional information, contact United Pacific Inc, PO Box 23585, Columbia, SC 29224; 800-706-1520; www.thermoskin.com.

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Multiple-Berry Extract
InterHealth Nutraceuticals, Benicia, Calif, introduces OptiBerry™, a standardized, multiple-berry anthocyanin extract formulated for optimum antioxidant and anti-angiogenic potency. OptiBerry promotes brain function and mental clarity, healthy vision, cardiovascular health, and healthy skin. It also helps prevent the effects of premature aging and promotes urinary tract health, while providing blood sugar support.

For additional information, contact InterHealth Nutraceuticals, 5451 Industrial Way, Benicia, CA 94510; 800-783-4636; www.interhealthusa.com.

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Marketing Seminars
Win/Win Professional Marketing & Sales Association offers the Strategic Marketing Plan and Tactical Event Calendar. Win/Win will help chiropractors who want a marketing plan that also provides a road map for achieving goals in their practices. “DCs have different goals for their practice. Some DCs would like to build a large multi-office practice; others are looking to get more joy and satisfaction out of their practice, while maximizing their earning potential,” says President Ed Forteau. This plan is detailed in the e-book Why Your Marketing Doesn't Work (and What You Can Do to Correct It).

For more information, contact Win/Win Professional Marketing & Sales Association, 251 Woodlawn Dr., Stanton, MI 48888; 989-831-5910; winwinpro@earthlink.net.

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Back Pain Treatment
The Saunders Group Inc introduces Back Seat® for low back pain treatment and prevention. Back Seat features an adjustable back support with rigid side panels to support upper body weight and unload the lumbar spine, and an adjustable lumbar support pad to maintain lordosis in the seated position. Removable side panels allow Back Seat to be used as a regular back support.

For more information, contact The Saunders Group Inc, 4250 Norex Dr, Chaska, MN 55318; 952-368-9214; 952-368-9249 fax; www.thesaundersgroup.com.

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Imaging System
OrthoScan introduces the Ortelius800, a radiation-free, palpation-based, three- dimensional imaging system for the diagnosis and monitoring of spinal deformities, such as scoliosis and kyphosis. The new system allows for frequent monitoring of patients without exposing them to unnecessary risks of routine x-ray examinations. Ortelius800 incorporates a fingertip sensor that is worn while palpating the vertebrae. A real time display of the recorded data is presented on the Ortelius800 screen. Upon completion of the examination, the system instantaneously creates a graphical reconstruction of the spine, displaying the calculated Cobb angle of deformity, leg length discrepancy, and truck imbalance.

The integral database of Ortelius800 compiles a patient log and provides tools for monitoring patient status, including deformity progression graphs. Body balance, which is assessed by recording specific body landmarks, may be analyzed to aid clinical decision-making as well as pre- and postoperative assessment.

For more information, contact OrthoScan, www.orthoscantech.com.

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Chiropractic Franchise
American Spine Center Ltd introduces a national franchise system for new or established chiropractors. Through a combination of technology, chiropractic care, and marketing, American Spine Center offers a franchise system to chiropractors. Diagnostic and treatment equipment and the latest advances in computer and mechanical biotechnology form the basis of the American Spine system. With this equipment, physicians are able to provide patients with pain rehabilitation, eliminating or reducing the symptoms associated with back and neck pain, arthritis, repetitive motion injuries, and migraine headaches. All treatments are noninvasive, drug-free, and insurance reimbursable.

Chiropractors will benefit from increased market exposure, name and logo recognition, and cooperative advertising programs within the health care marketplace. The spine center offers a low initial franchise fee and no percentage royalties payments.

For more information, contact American Spine Center Ltd, James White, DC, 100 Mascoutah Ave, Belleville, IL 62220; 877-299-7404; www.americanspinecenter.com.

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Foam Rollers
OPTP offers Foam Rollers whose exercises enhance balance reactions, body awareness, muscle re-education, motor planning, and neural flexibility. OPTP’s firm Foam Rollers are cylindrical in shape, lightweight, and made of high quality foam for durability. Several sizes are available.

For additional information, contact OPTP, PO Box 47009, Minneapolis, MN 55447; 800-367-7393; www.optp.com.

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Decompression Therapy
Adagen Medical International introduces the ABS System™, a nonsurgical approach to the relief of lower back pain through decompression therapy. Clinical studies have shown vertebral decompression to be an effective treatment of disc herniation, disc degeneration, facet syndrome, and sciatica. The ABS System’s treatment program involves the application of distraction forces to spinal structures in a graduated manner. Distraction is offset by cycles of partial relaxation. Negative pressure within the disc is maintained throughout the treatment session. Over time, the negative pressure promotes the diffusion of water, oxygen, and nutrients into the disc, helping the disc to heal itself.

The patient’s table, decompression device, built-in stereo system, and touch-tone screen, are all part of the ABS System. The patient table includes pelvic and chest harnesses secure the patient to the machine during treatment sessions. The decompression device delivers four different decompression programs. Its vertical movement allows the clinician to target a specific segment of the spine for treatment. The built-in stereo system with headphones offers soothing music to promote relaxation during treatment sessions. The touch-tone screen is used both to enter patient treatment data and to monitor the treatment while it is in progress.

For additional information, contact Adagen Medical International, 121 Luckie St, Suite 200, Atlanta, GA 30303; 866-423-2436; 404-872-3349 fax; www.adagen.com.

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