Drop-Adjusting Table
Eurotech Tables & Mfg, Osage Beach, Mo, introduces the Vision Velocity, an American-made drop-adjusting table that gives four drops as standard.
Forward motion cervical, thoracic, lumbar, and pelvic drops can be cocked from either side of the table and tensioned to hold the lightest to heaviest patients.
There are also ergonomic armrests, paper guide, roller, and guide bar, an adjustable flexion-extension headpiece and ankle extension, and comfit cushions.
The body boost manual height adjustment allows doctors to change the heights of their tables when nobody is on them. An optional component is the electric body boost elevation system that permits table height changes to be done quickly, quietly, and with patients up to 300 lbs lying on the table.
For additional information, contact Eurotech Tables & Mfg; 573-348-5982; 800-743-7738; 573-348-1083 fax; peteurotech@pet-eurotech.com; www.pet-eurotech.com. CP
Rehab Software Upgrade
Kim Christensen, DC, and Steve Yeomans, DC, announce the 2002 upgrade to their Outcomes Assessment CD-ROM with a 30-day free limited trial to new users.
The upgrade includes normative data on every patient’s outcome assessment summary report. Range of motion reports demonstrates improvement and further treatment necessary to normalize patient. Updates help users learn this program in less than 10 minutes. It offers the ability to re size fonts to your liking for report production, and a cost itemization function documents case costs and averages.
For additional information, contact FCER; 800-622-6309; www.fcer.org. CP
Children’s Day Event
Parker College of Chiropractic hosts Kid’s Day America/International (KDA) on Saturday, September 21, 2002. KDA is dedicated to children’s health, safety, and environmental awareness. Stu Warner, DC, and Theresa Warner, DC, cofounders of KDA, will be at the campus to celebrate this important day.
Identification cards that include fingerprints, dental records, and pictures will be made for each child free of charge. Spinal screenings, face painting, clowns, door prizes, and a fire engine tour will also be offered. Families can meet Sparky the Firedog and Pat the Parker mascot. Also, Dallas police officers will be on hand to sign Cop Trading Cards.
For more information, contact Parker College of Chiropractic, 2500 Walnut Hill Ln, Dallas, TX 75229; 800-438-6932; info@parkercc.edu; www.parkercc.edu. CP
Website Builder
Dcfirst.com, Baltimore, introduces a visual tutorial to its online, step-by-step WebsiteBuilder™, as well as the ability for clients to add multiple links to their websites. The short animated tutorial shows chiropractors how to enter their website information. With the power to include their own links, chiropractors can take control of recommending websites that complement their practice and techniques. For more information, contact dcfirst. com; 410-365-1641; www.dcfirst.com. CP
Distraction Table
Distraction Enterprise LLC, Fort Wayne, Ind, introduces the seventh generation Cox® Total Distraction Adjusting table for administering distraction adjustment.
The table’s cervical, thoracic, and lumbar distraction abilities come standard. The cervical distraction headpiece is a smooth mechanism and thoracic drop is available. All power controls are at close reach on the caudal tiller bar. Power-assisted axial distraction helps in applying long y-axis distraction, which can also be applied unattended, and the power-assisted tension adjustment returns the caudal section to neutral with little effort.
The table’s contemporary appearance shrouds the mechanical systems. The ball handle softens the doctor’s palm contact.
For additional information, contact Distraction Enterprise LLC; 800-441-5571; 260-637-7324 fax; info@coxtable.com; www.coxtable.com. CP
Patient Education Video
Oklahaven Children’s Chiropractic Center, Oklahoma City, offers its 40th Anniversary Video that celebrates the unique method of treating severely ill and disabled children. The 13-minute tape documents remarkable healing stories, which can be a great tool for educating potential and current chiropractic students, professionals, patients, and staff. Prices are: 1 video—$40 + $5 S&H; 3 videos—$100 + $6 S&H; 5 videos—$150 + $8 S&H.
Since 1962, Oklahaven has provided chiropractic to severely sick and handicapped children. The Center is a private, nonprofit 501(c)(3) organization by a volunteer group of six DCs. Oklahaven specializes in treating children that traditional Western medicine has been unable to help.
The mission of the Center is to provide chiropractic care for children. Its goals are to help children and their families learn to take responsibility for their own health and to show the public the power of chiropractic and a natural way of life.
Oklahaven sponsors an annual fundraising event in February called Have-A-Heart. During the week of Valentine’s Day, chiropractors show The Center’s video. With every donation to Oklahaven, their name is written on a heart and displayed on clinic walls. This gives DCs an opportunity to increase awareness of pediatric chiropractic within their practices, while supporting an internationally recognized nonprofit organization.
For more information, contact Oklahaven; 405-648-8807; www.chiropractic4kids.com. CP
Form Program
Cook Forms™, Encinitas, Calif, introduces a computer program designed to automatically fill in repetitive information on the screen and then print the completed form onto blank paper.
Cook Forms reduces the need to stock, use up, reorder, and wait for delivery of an endless number of forms. The software will work on any PC and contains only the form modules requested. It has modules for the American Specialty Health Plans (ASHP) Managed Care, Landmark, Alignis, QME, Workers Comp, and more.
For additional information, contact Cook Forms; 800-668-4488; fax: 760-632-5499. CP
Evaluation Software Update
Noromed introduces updated software for the Norotrack and MES 9000 Dynamic range of motion systems. Updated to conform to the 5th edition of the AMA Guides to the Evaluation of Permanent Impairment, the software contains interactive versions of the revised Oswestry and Roland-Morris back pain disability questionnaires and the neck pain disability index. The software scores the tests and graphs the results over time.
The Noromed dynamic range of motion systems measure the entire range of motion of the spinal segments and extremities. Numerous test protocols are preprogrammed, and clinicians can add custom protocols. Graphic reports may be displayed on split screens for comparison and printed in full color. The user-friendly, Windows®-based software features an extensive help screen menu and is compatible with all Microsoft operating systems up to and including Windows XP.
For additional information, contact Noromed, 15425 53rd Ave S, Tukwila, WA 98188; 206-243-4214; 800-426-0316; 206-243-3625 fax; noromedinfo@myotronics.com; www.noromed.com. CP
Chiropractic Flip Chart
David Singer Enterprises, Clearwater, Fla, introduces a patient educational tool titled How Chiropractic Works: The Chiropractic Orientation Flip Chart™.
This 50-page, table-top flip chart walks patients through the report of findings by educating them about the benefits of chiropractic care and problems it addresses, which saves chiropractors time and effort.
The flip chart explains the nervous system, problems caused by subluxations, what happens when there is an interruption to normal function, what happens when only the symptoms are removed, and other care options.
Chiropractors can show patients their progress, how to choose the best care for the patient, the phases of care, and the benefits of advance payment.
For further information, contact David Singer Enterprises; 727-443-7008; 800-326-1797; 727-449-1353 fax; success@dse-inc.com; www.davidsinger.org. CP
Insurance Claim Guide
Dan Baldyga offers Auto Accident Personal Injury Insurance Claim (How To Evaluate and Settle Your Loss), a book that reveals the inside secrets of claim negotiating and explains how to settle a case for top dollar. It guides readers through the insurance claim process and answers the question: “How much is my pain and suffering worth?”
The book introduces the Baldyga Auto Accident Settlement Evaluation (BASE) formula, an evaluation tool that can determine the premium, mean, core, and low values. It teaches chiropractic patients the value of their legitimate motor vehicle accident or personal injury claims. By teaching the accepted principles that justify their demands, patients can avoid being victimized. The book also teaches how to supply adjusters with the documentation and proof needed to establish their claims.
For more information, contact Dan Baldyga, 19 Winona Dr, West Springfield, MA 01089; 413-733-0127; 413-731-8358 fax; dbpaw@attbi.com; www.autoaccidentclaims.com. CP
Stretching Book
Benjamin Griffes, MA, DC, offers Stretching for Life: Four Minute Stretching Routines, a book designed for busy people who do not have time to stretch, have difficulty stretching, or do not know how to stretch.
With easy-to-follow instructions, the guide shows readers how to stretch different areas of the body. It offers options for stretching the same muscle in multiple ways, enabling those people with specific physical limitations or injuries to stretch without further injury.
The book is divided into two parts. The first part groups stretches into regions (ie, head/neck, back, feet, and legs) with different ways to stretch that area. The second half of the book groups the exercises into 4-minute routines. This allows people on busy schedules to take minibreaks to loosen joints, relax muscles, and reduce tension. The 4-minute routines can stretch single or combined areas of the body.
For additional information, contact Benjamin Griffes, MA, DC, 18344 Clark St, Suite 205, Tarzana, CA 91356; 818-708-0740; 818-708-7902 fax; stretching4life@aol.com; www.stretching4life.com. CP
Diagnostic Testing Seminars
ZT Technical Services Inc presents “How to Boost Your Practice with the Proper Use of On-Site Diagnostic Testing,” a seminar on on-site diagnostic testing for chiropractic physicians.
The seminars cover NCV, SSEP, DSEP, H-Reflex, F-Wave, and musculoskeletal ultrasound tests, as well as how to get high quality, compliant diagnostic testing services. Topics include: how technological advances facilitate in-office testing; clinical applications of diagnostic testing; the significance of NCV abnormalities; insurance and other reimbursement issues; legality issues surrounding on-site testing; and creating an in-office neurological testing capability.
Speakers include chiropractic neurologist Gregory D. Thurston, DC, DIBCN, who will educate chiropractors on conditions, symptoms, and objective findings; the appropriate time for testing; and how diagnostic tests help patients and clinical indications. John Falcus, vice president of American Medical Consulting Group Inc, will give instruction on maximizing reimbursement rates, and practical billing and collections. The seminar will also offer information about the Stark Laws, antikickback fraud and abuse cases, and the legality of on-site diagnostic testing.
The seminar travels to Chicago on October 3–4; Las Vegas on October 10–11; New York on October 24–25; Dallas on November 7–8; Ft Lauderdale, Fla, on November 21–22; and Los Angeles on December 5–6.
For more information, contact ZT Technical Services Inc, 425 Huehl Rd, Suite 3B, Northbrook, IL 60062; 847-291-5230; 847-400-5495 fax; info@zttesting.com; www.zttesting.com. CP
Expert Witness Certification
Texas Chiropractic College, Pasadena, Tex, and HealthCare and Legal Review Consultants, Altamonte Springs, Fla, offer Medical-Legal Issues for Physicians Expert Witness Certification Course. All modules are taught by experts in their respective field, ie, chiropractors, attorneys, law enforcement officers.
Courses are offered in Orlando, Fla, at the Hilton Garden Inn on Sat 8am–8pm (12 hours) Module 1: Mar 9, Module 2: Apr 6, Module 3: May 4, Module 4: Aug 24, Module 5: Sept 28, and Module 6: Oct 12. The fee is $195 per module, $175 each for two or more modules, or $600 for all six modules. It is not required to take the certification classes in order.
Now available on video: distance learning for the expert witness certification course. This meets eligibility requirements to sit for the certification examination.
For more information, contact HealthCare and Legal Review Consultants; 407-682-6041; 800-214-7622, ext 1057; 407-682-3408 fax; backdoc2@prodigy.net; website: www.medicallawjd.com. CP
Lumbar and Cervical Traction Units
Glacier Cross Inc, Kalispell, Mont, introduces the Pronex cervical traction unit and the Homestretch lumbar traction unit.
Pronex is designed for use before or after cervical adjustments for patients experiencing muscle guarding. It helps break the pain cycle, relax muscle tissue, and support and align the cervical spine in an anatomically correct position. Daily use helps increase circulation, improve disc height, and control negative muscle activity. The unit weighs less than 3 lbs, yet provides consistent traction up to 20 lbs. It comes with a small canvas carrying case.
The Homestretch lumbar traction unit weighs less than 15 lbs, yet provides control and consistent lumbar traction up to 180 lbs. This compact unit comes with two wide wraps, an air-pressure pump, and a gauge-and-release valve for controlled intermittent traction. The traction bed is made of high-impact FDA-approved ABS material. The unit is 43 in by 16 in x 4 in and stores easily.
For additional information, contact Glacier Cross Inc; 800-388-4828; 406-257-8880 fax; www.glaciercross.com. CP
Traction Treatment Table
The Saunders Group Inc introduces the 3D ActiveTrac™ traction treatment table, which requires no ropes and pulleys but actively separates via pneumatic power.
Designed to allow traction treatment in any position, the table features a lower half that flexes/extends, rotates, and side bends. The table also features decompression capabilities, cervical traction capabilities using the Saunders Cervical Traction Device II, a touch-screen control panel, slim-line stabilization belts, armrests and a soft face slot for comfort in the prone position, and electrical height adjustment from 23 in to 35 in.
For more information, contact The Saunders Group Inc, 4250 Norex Dr, Chaska, MN 55318; 800-778-1870; 952-368-9249 fax; www.thesaundersgroup.com. CP
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Spinal Support
Innovative Choices Inc introduces the Therapeutica® Spinal Support for use in office seating, vehicles, and wheelchairs. Soft molded foam surrounds a fiberglass insert, and the outer surface is covered with a durable fabric cover. A nylon strap loops through the fiberglass insert, attaching the supports to any seat.
The product supports the whole spine, from the thoracic to the sacral, and provides therapy for proper support through correct spinal alignment. It will also allow shoulder blades the flexibility to operate a computer, drive a vehicle, or work a wheelchair. The supports feature a thoracic section, a lumbar section for supporting the natural curvature of the spine, side wing sections for uplifting support for the kidney area, and a sacral section for supporting the lower back. The supports include a 5-year warrantee to maintain their shape and resilience.
For further information, contact Innovative Choices Inc, 40 Dynamic Dr, Unit 3, Scarborough, Ontario, Canada M1V 2W2; 800-348-5729; 416-289-9664 fax; inno vati@interlog.com; www.innovativechoices.com. CP
Sandal Swatch Card
Foot Levelers Inc introduces a free Sandalthotics swatch card, a stand-up card that shows the four color styles of the UltraTrek™ Sandalthotics—water-resistant sports sandals that incorporate custom-made, multifeature orthotics.
The UltraTrek colors include granite (a black and white swirling design), Santa Fe (a red, teal, and purple flaming zig-zag design), Cheyenne (teal, tan, and purple flowing diamonds), and Baja (purple, magenta, and white symmetrical triangles). The UltraTrek features an EVA midsole with a wide base for stability and support, a firm-gripping rubber bottom with skid-proof tread design for traction, an open-heel design for coolness and comfort, and water-resistant nylon “hook and loop” strapping for adjustable fit and support.
All Sandalthotics include the patent-pending Gait Cycle System™, which features a Zorbacel® heel pad to absorb heel-strike shock. As the foot moves into midstance, the StanceGuard™ and custom orthotic provide the variable firmness, flexibility, and control needed for proper biomechanical support. At toe-off, the forefoot gets a boost from a pad of Propacel™, a propulsive material, helping reduce fatigue as the body moves forward.
For further information, contact Foot Levelers Inc, 518 Pocahontas Ave NE, PO Box 12611, Roanoke, VA 24027; 800-553-4860; 540-345-0202 fax; www.footlevelers.com. CP
Office Management Software
SpectraSoft Inc introduces Group Scheduling to the features of its front office management software, AppointmentsPRO™ Version 8.0.
AppointmentsPRO Version 8.0 allows users to create groups, set appointments, and manage the groups efficiently. Schedulers can now open a separate window to add or remove members from a group. They can assign resources, code appointment types, and set and move multiple appointments for the group. The program continues to track services delivered to the client.
Additional features of Version 8.0 allow schedulers to enter notes in block times; make full-color printouts in daily, weekly, and monthly scheduling modes; record front office fee payments; and retrieve archived records quickly by returning them to active status.
Enhanced security allows system administrators to exercise greater discretion over access to reports. All reports can be modified, and additional custom reports can be created using a standard version of Crystal Reports®.
For more information, contact SpectraSoft Inc, 6100 S Maple Ave, Suite 118, Tempe, AZ 85283; 480-413-0450; 800-889-0450; info@ssoft.com; www.ssoft.com. CP
Software Tutorial
DB Consultants, Ottsvilee, Pa, introduces the AS/PC® CD Tutorial, a comprehensive tutorial course on the use of the company’s patient accounting and practice management software.
The bulk of the course is contained in 45 videos with a total run time of over 3˝ hours. Nearly 40 reports from AS/PC and the advanced reporting module are presented. Review questions at the end of each section and a quiz at the end of the course (about 30 minutes in length) allow the user to test his comprehension. The table of contents, bookmarks, and hyperlinks make it easy to navigate through the tutorial.
The total course time is approximately 8 hours. A new user can spend more time with the tutorial, repeating some lessons, pausing lessons while trying features in the software, and completing exercises suggested in the course. The course is also a good review for experienced users.
For more information, contact DB Consultants Inc; 610-847-5065; 610-847-2298 fax; sales@dbconsultants.com; www.dbconsultants.com. CP
Custom Education Software
The Saunders Group Inc introduces Tools RG, a CD-ROM software product that enables health care professionals to create custom education and exercise handouts for their patients and clients.
Tools RG allows health care professionals to develop and store their own protocols, as well as client-specific programs. They can customize and store their own instructions for any exercise or choose from the instructions supplied, with one to 10 exercises per page. More than 25 Saunders and PhysioTools content modules are available on the new RG platform. The modules run independently, and there is no base module required. Each RG comes packaged with a CD and Quick Guide.
For additional information, contact The Saunders Group Inc, 4250 Norex Dr, Chaska, MN 55318; 800-778-1870; 952-368-9249 fax; www.toolsrg.com. CP
Adjusting Table
Lloyd Table Co, Lisbon, Iowa, presents the Galaxy Ultimate, an elevation-, hylo-, and flexion-adjusting table.
The Galaxy features hydraulically controlled elevation, tilting (hylo) capability, manual and semiautomatic flexion distraction, and an electronic height selector. Optional features include automatic and manual cocking drops, automatic flexion with a patient stop switch, rotating chest lumbar with breakaway, and a retractable flexion T-bar. Made from Nauga-plus vinyl upholstery, the Galaxy comes in an assortment of colors. Other fabrics are available upon request. For more information, contact Lloyd Table Co; 319-455-2110; 800-553-7297; 319-455-2166 fax; www.lloydtable.com. CP
CE Nutrition Class
Integrative Therapeutics Inc, a manufacturer of nutritional supplements for health care practitioners, offers its first online continuing education (CE) course “Nutritional and Botanical Considerations for Detoxication,” by Jeremy Appleton, ND.
This noncommercial educational program focuses on the dangers of toxicants and pathogens to the human body, as well as supplemental nutritional considerations to prevent free radical and collateral damage.
Appleton has written more than 100 articles on complementary and alternative medicine. He has also served as senior science editor for Healthnotes Online. Appleton received his degree from the National College of Naturopathic Medicine in Portland, Ore, where he presently serves as an adjunct professor.
DCs licensed in 25 states are eligible to receive CE credit for the course. Those states are Arizona, Arkansas, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Iowa, Maine, Massachusetts, Michigan, Missouri, New Jersey, New York, North Dakota, Oregon, Rhode Island, Tennessee, Texas, Utah, Vermont, Virginia, Washington, and West Virginia. Oregon-licensed NDs can also receive CE credit.
For additional information, contact Integrative Therapeutics Inc, 9725 SW Commerce Circle, Suite A6, Wilsonville, OR 97070; 800-547-4891; 503-582-0467 fax; info@integrative inc.com; www.integrativeinc.com. CP
Outcome Assessment Course
Noromed offers a 2-day course on outcome assessment in Los Angeles on September 14–15, in New York on October 5–6, and in Chicago on November 9–10. Cosponsored and certified by National College of Chiropractic, the class will be taught by Mark van Hemert, DC, DACS, and will demonstrate how to successfully provide objective documentation of the medical necessity of treatment.
It will also cover obtaining documented records with computer-based Dynamic ROM, surface EMG, and muscle testing, as well as the interpretation of those records. Participants will learn what the law requires, what insurance companies want, what attorneys need, and how to provide information in a scientific and documented manner. The course offers 12 hours of continuing education credit and a certificate of completion.
For additional information, contact Noromed, 15425 53rd Ave S, Tukwila, WA 98188; 206-243-4214; 800-426-0316; 206-243-3625 fax; noromedinfo@myotronics.com; www.noromed.com. CP
Supplement Catalog
Standard Process Inc introduces its 2002/2003 catalog, featuring updated whole food supplement product information.
The catalog provides in-depth details about the company’s farming and manufacturing practices, as well as new references to help locate product information. It also features overviews of specific vitamins and minerals and a CD that contains the entire contents of the catalog and all product tab sheets that are available to date.
For more information, contact Standard Process Inc, 1200 W Royal Lee Dr, PO Box 904, Palmyra, WI 53156; 262-495-2122; 800-558-8740; 262-495-2512 fax; info@standardprocess.com; www.standardprocess.com. CP
Spinal Pelvic Stabilizer Orthotic
Foot Levelers Inc introduces the Extreme™ XT, a spinal pelvic stabilizer orthotic for active patients.
The XT features the patent-pending Extreme Gait Cycle System™, which includes 75% more Zorbacel® to protect against harsh shock blows to the heel; StanceGuard™ to support the foot upon full weight bearing; and 50% more Propacel™ to offer an energetic boost upon toe-off.
Unlike the Extreme XS—the orthotic that includes comfort-enhancing moisture- and temperature-regulating technologies—the Extreme XT features an upper layer for extra durability and longer wear.
For more information, contact Foot Levelers Inc, 518 Pocahontas Ave NE, PO Box 12611, Roanoke, VA 24027; 800-553-4860; 540-345-0202 fax; www.footlevelers.com. CP
Lumbar Spine System
Lordex® Spine Institute offers products and services to treat all low back pain, which includes the Lordex Strength Restoration Therapy Unit and the Lordex Decompression Unit.
The Lordex Lumbar Spine System is a comprehensive package that includes clinical and university research about their nonsurgical solution for lower back pain. This patient-friendly, noninvasive procedure has a clinical success of 86% for treatment of herniated discs, degenerative disc disease, posterior facet syndrome, sciatica, and low back pain.
For more information, contact Lordex Spine Institute, 15915 Katy Fwy, Suite 645, Houston, TX 77094; 281-398-1700; 281-398-5868 fax. CP
Inflatable Balls
OPTP offers Gymnic® Swiss Balls, available in 30-cm to 95-cm sizes. These heavy-duty, brightly colored, inflatable vinyl balls can support up to 600 lbs of pressure. OPTP also offers the Gymnic Plus “Burst-resistant Quality” Ball made of burst-resistant material that slowly deflates if punctured. They are available in 45-, 55-, 65-, and 75-cm sizes. Also available is “Therapeutic Exercises Using the Swiss Ball,” a how-to manual by Caroline Creager. The manual includes more than 250 illustrated exercises that can be photocopied for patient instruction. OPTP also carries “Spinal Stabilization: The New Science of Back Pain,” which describes the Australian clinical model of using transversus, multifidus, and quadratus lumborum as lumbar stabilizers.
For more information, contact OPTP, 3700 Annapolis Ln, Suite 175, PO Box 47009, Minneapolis, MN 55447-0009; 800-367-7393; www.optp.com. CP
Technique Video and Manual
VanGo Video Productions, Davenport, Iowa, offers the “Seminar in a Box” video and companion Thompson Technique manual that covers segmental drop adjusting in short segments covering specific analysis and adjusting procedures.
The video and manual are used by chiropractic colleges and field doctors to learn the gentle methodology of drop table adjustment. Contact points, line of drive, and line of correction are explained on the video.
The basic five categories of leg length inequality and adjusting procedures are covered to provide an easy to follow learning environment. Additional moves cover alternate and advanced adjusting procedures as well as introducing people to the drop-table style of adjusting.
For additional information, contact VanGo Video Productions; 563-386-8585; http://showcase.netins.net/web/chirohealth. CP
Patient Education Video
Foot Levelers Inc introduces a patient-targeted educational video/DVD titled “A Balanced Approach to Better Health,” featuring patient testimonies and fact-based research.
The 5-minute video explains what orthotics are and how they can help patients. It also explains how Foot Levelers’ custom-made orthotics are different from generic orthotics. Part of the Step-by-Step Success Practice Building Kit and the original Professional Orthotic Starter Kit, copies of the video/DVD may also be purchased separately.
For additional information, contact Foot Levelers Inc, 518 Pocahontas Ave NE, PO Box 12611, Roanoke, VA 24027; 800-553-4860; 540-345-0202 fax; www.footlevelers.com. CP
PSA and TV Ads
The American Chiropractic Association (ACA) offers the professionally-produced public service announcement (PSA) and television ad spot featuring 2002 Winter Olympic gold and silver medalist speed skater Derek Parra available to ACA members only. In the PSA, which comes in 60-, 30-and 15-second versions, Parra credits chiropractic care with helping him in his medal-winning performances.
By urging your local television station to air this PSA, you will be assisting the ACA in educating your local community about the importance of chiropractic care.
The ACA has also developed a 60-second television ad spot that can be aired as-is or customized with your practice information. The ad spot also features Parra's endorsement of chiropractic care as an integral part of the health care team.
Samples of the PSAs and the ad spot are available at the following links: 60-sec PSA: http://64.224.5.139/westglen.com/PSA/12594_60.wmv; 30-sec PSA: http://64.224.5.139/westglen.com/PSA/12594_30.wmv; 15-sec PSA: http://64.224.5.139/westglen.com/PSA/12594_15.wmv; 60-sec ad pot : http://64.224.5.139/westglen.com/PSA/12674.wmv.
Prices are as follows: PSA (one tape includes 60-, 30-, and 15-sec versions)—$90; 60-sec ad spot (as is)—$290; and 60-sec ad spot (customized)—$536 (Customized television ad spot based on producing three orders at a time. Your order could be delayed until three orders are received. Additional charges apply for those who wish to receive the order quickly. No refunds). Before purchasing, check with your local station on format requirements.
An added benefit for ACA members, Parra will personally customize the television ad spot by appearing with you in a tag. Costs will be based on the number of doctors who sign up for the program, and filming will be done on a date and at a location to be determined in the future. Parra has also offered to appear in person at your practice to promote chiropractic.
For more information, contact the ACA, 1701 Clarendon Blvd, Arlington, VA 22209; 800-368-3083; 703-243-2593 fax; ffeather@amerchiro.org; www.amerchiro.org. CP
50th Anniversary License Renewal Seminars
Foot Levelers Inc, Roanoke, Va, offers its 50th Anniversary Conferences, a cost-effective way to get your license renewed. Each conference consists of 3 days of concurrent speaker sessions (featuring 10 speakers) for 18 hours toward your license renewal. An exhibit hall will feature demonstrations and information, and there will be a social hour with a cash bar, complimentary hors d’oeuvres, and door prizes— for an early registration price of $99. Students and CAs are $49.
Proceeds will be evenly split between your choice of chiropractic colleges and the National Chiropractic Legal Action Fund (NCLAF) to support the ACA lawsuits against the Centers for Medicare and Medicaid Services (CMS) and the Blue Cross/Blue Shield of Virginia.
Conferences will be held September 13–15 in Chicago, and November 22–24 in Charlotte, NC. Speakers and topics may include the following DCs: Mark Charrette (Charrette Adjusting Protocols), Patrick Gentempo (The Incredible Power of Uncommon Commitment), Terry Yochum (Stress to the Human Skeleton), Kim Christensen (Chiropractic Rehabilitation Using Outcome Management), David Jackson (The Power of Intent), KSJ Murkowski (How to Get Paid for What You Do), William Austin (Spinal Pelvic Stabilization), Kathleen Baumgardner (Caring for the Female Athlete), John Hyland (Spondylolysis and Spondylolisthesis), Kirk Lee (Sports Injuries), and Jeff Olsen (Progressive Postural Analysis).
Foot Levelers continued their 50th Anniversary celebration at the Parker Seminars Celebration as president and CEO Kent S. Greenawalt presented four awards in recognition of long-standing excellence.
The Golden Achievement Award for Philosophy was given to James M. Sigafoose, DC, who is recognized worldwide for his inspirational chiropractic philosophy and motivational skills, especially as a TEAM teacher with PSPS Seminars; and DE for more than 25 years. The Golden Achievement Award for Clinical Excellence went to George Goodheart, DC, the author, founder, and developer of Applied Kinesiology, who continues to teach all over the world. Goodheart was the first chiropractor to serve in the US Olympics. The Golden Achievement Award for the Advancement of Chiropractic through Publishing Excellence recipient was Donald Petersen, Jr, BS, HCD (hc), FICC (h), the editor and publisher of Dynamic Chiropractic magazine.
The final and more prestigious honor, the Dr Monte Greenawalt Chiropractic Excellence Award, was given to Mark Charrette, DC. Charrette began building million-dollar practices within 1 year of graduating from Palmer College. He became an educator, specializing in extremities, developing proprietary protocols for extremity adjusting to make adjustments last longer and hold stronger.
For additional information, contact Foot Levelers Inc; 540-345-0008; 800-553-4860; 540-345-0202 fax; www.footlevelers.com. CP
Golf Book
Golf-Health, Santa Monica, Calif, introduces “Pain-free Golf,” a book by Christian H. Reichardt, DC, CCSP, that helps players isolate troubled areas in the body, thereby decreasing pain to help improve golf scores.
With proper use of the 15-minute self-evaluation test in the beginning of Reichardt’s book, students and pros alike can tailor specific exercises for handicapped areas of their bodies, so they can nurture themselves back to full strength and playing ability.
“Pain-free Golf” has been used by golfers such as Ted Oh, winner of the Junior Amateur World Championships in the early 90s. Reichardt also brings together groups of students for half-day lessons at Fit For Golf schools, which put a great deal of emphasis on form, ability, and range of motion. For additional information, contact Golf-Health; 310-829-0453; 310-829-0455 fax; dr.golf@verizon.net; www.golfhealth.com. CP
Extremity Adjusting Book
Foot Levelers Inc introduces Charrette Adjusting Protocols by Mark Charrette, DC.
This 110-page instructional manual teaches chiropractors and students of chiropractic the most common extremity subluxation patterns encountered when rendering chiropractic care. The protocols described in the book are a collection of procedures Charrette developed during more than 20 years of chiropractic practice. Simple and brief explanations of procedures allow for easy comprehension. The book covers the neurophysiological basis of chiropractic, basic stabilization procedures for the extremities utilizing extremity taping, and a final section titled “Show & Feel Demonstrations.”
For additional information, contact Foot Levelers Inc, 518 Pocahontas Ave NE, PO Box 12611, Roanoke, VA, 24027; 800-553-4860; 540-345-0202 fax; www.footlevelers.com. CP
Chiropractic Brochures
Health Visions Patient Education Co introduces educational brochures from Straubury Chiropractic Publications. The set of 10 brochures, designed in an easy-to-read format, introduces patients to the idea of chiropractic. Six more brochures will be offered early summer.
For addtional information, contact Health Visions Patient Education Co; 888-480-1350; www.chiroed.com. CP
Shoulder Brace
dj Orthopedics Inc introduces its DonJoy® Shoulder Stabilizer brace, developed to provide immobilization and controlled range of motion for patients with shoulder injuries.
The stabilizing function of the brace protects the shoulder during motion and allows active individuals and athletes to return to sports postinjury or postoperatively. The brace features a strapping design that allows for customized range of motion control and multiple securing areas on the arm and body for improved leverage control for various arm movements, such as throwing or hitting. Designed to enhance patient comfort, the brace incorporates an underarm cutout region for improved temperature control and minimized skin irritation and chafing. Constructed of Latex-free black polyester Lycra® material, it comes in right and left versions in six sizes.
For additional information, contact dj Orthopedics, 2985 Scott St, Vista, CA 92083; 760-727-1280; 800-321-9549; 760-734-3595 fax; www.djortho.com. CP
Menstrual Discomfort Relief
Standard Process Inc offers MediHerb Cramplex, a new herbal product that offers a natural alternative for menstrual discomfort. It provides fast-acting relief from cramping and heavy menstrual flow, and also helps tone the uterus.
The ingredients in Cramplex combine together to help: provide antispasmodic activity to ease occasional spasms of smooth muscle including those associated with the menstrual cycle; provide relief from discomfort associated with menstruation; support healthy bowel function; provide temporary relief of bowel spasm and constipation; promote a natural, healthy balance within the female endocrine system; and support female reproductive system health.
Standard Process is the exclusive distributor of MediHerb in the United States.
For more information, contact Standard Process Inc, 1200 W Royal Lee Dr, Palmyra, WI 53156; 800-558-8740 (product #M1205); 800-438-3799 fax; www.standardprocess.com. CP
—These statements have not been evaluated by the US Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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