One-on-One with Jim Walsh, president and CEO of Summit Industries

Purchasing diagnostic equipment is an expensive venture and should be thoroughly researched. Chiropractic Products talks with Jim Walsh, president and CEO of Summit Industries, Chicago, about how chiropractors can increase the scope of their practice by offering diagnostic radiology services.

Q: What are some of the biggest changes in diagnostic radiology for chiropractors?

A: Perhaps the greatest change in chiropractic radiology is the advent of high frequency (HF) technology. Historically, chiropractors, like other clinical health care providers, had to use only conventional 60 Hz technology because of limited incoming power to their offices—not so anymore with the arrival of HF technology. It increases the efficiency of the x-ray beam and reduces the patient-absorbed dose. The images are enhanced with uniform contrast and density, and without blurring from motion. Other technologic advancements, such as anatomic programming and our exclusive chiropractic automatic exposure control (CAEC) have simplified technique selection and patient positioning.

Q: What advice do you have for DCs who are planning to purchase radiology equipment?

A: The DC should consider that the purchase of radiology equipment is an investment. Consider how the features of the system fit the types of examinations being done. Make sure that the generator’s frequency, kilowatt rating, and the number of available mAs selections meet the short- and long-term practice requirements. Although economic factors may lead to the consideration of used equipment, we strongly recommend that the DC invest in the best technology, remembering that the system will be used for quite awhile. New equipment sends a positive message to patients.

Q: How does offering radiology services help chiropractic practices in terms of growth?

A: Radiology services allow chiropractic patients to be diagnosed and treated effectively and efficiently in one location. Most patients value a full-service clinic—they do not enjoy going from one place to another for tests. With the state-of-the-art radiographic technology available today, DCs will find that x-rays are simple to perform, can increase revenue, and provide a good practice marketing tool.

Q: What do you see for the future of chiropractic?

A: The future of chiropractic looks strong, as evidenced by the growing number of DCs and the acceptance of chiropractors as primary care providers. As chiropractors expand their use of imaging, and perhaps become more reliant on staff to perform x-ray exams, programs like our ImageFirst, which gives our dealers better tools and programs to support the DC, will become increasingly important. With an eye to the future, we are developing products and services to give the DC consistency and quality in diagnostic imaging, not to mention confidence in the entire x-ray process and its results.

Q: What is the basis of Summit’s success in diagnostic radiology?

A: From its founding, Summit Industries has focused on the clinical diagnostic market, which, with growth, brought us into the chiropractic market. Our perspective on the unique needs of chiropractic has led to innovations like CAEC and our specialized ChiroSelect system, designed specifically for the unique types of examinations DCs perform. Additionally, Summit is committed to improving the urban environment through advancement and educational opportunities for the employees of our company and our dealers. Our growth through innovation allows us to meet this commitment.