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August 2006


Features

Cover Story
Word of Mouth
  by C.A. Wolski
  Marketing programs helped Lynne Sullivan, DC, get 80% of new patients from referrals

  Practice Sense
Count on TENS
  by Mark N. Charrette, DC
  TENS therapy can be a great adjunct to the ASR concept: adjust, support, and rehab
  Roundtable
Make This Purchase Count
  The table is possibly the most important purchase you will make for your practice
  Marketing
BRAND YOURSELF
  by Steve Smith
  Whether you are "the friendly chiropractor" or "the experienced chiropractor," your brand should be delivered clearly and consistently through your marketing program

SPECIAL SECTION: TECHNIQUE SHOWCASE
  Active Release
Active Release Promotes Tissue Health
  by Francis Xavier Murphy, DC
  Technique helped a patient who was recovering from foot-fracture surgery
  Diversified
Technique Helps Chronic Low Back Pain Patient
  by Neal Blaxberg, DC
  The diversified technique helped a patient avoid surgery
  Flexion-Distraction
Help for Disk Lesions and Sciatica
  by Dan Spencer, DC
  Flexion-distraction requires the use of a specialized table that stretches or distracts the lumbar spine
  Gonstead
Patient Improves Weight-Bearing Posture
  by David J. Rowe, DC
  The Gonstead method helped a patient reduce his anteroposterior total-body lean from 33 mm to 1 mm
  Pettibon
Technique Focuses on Posture Correction
  by Jeffrey Ptak, DC, and Shalese Madison, DC
  The Pettibon system corrected a patient's cervical and lumbar lordosis and reduced forward head posture and global subluxation patterns
  Thompson
Technique Helps Auto-Accident Victim
  by Wayne Henry Zemelka, DC
  A patient with cervical, mid-dorsal, and low-back problems found relief from the Thompson technique

Departments

  Editor's Message
Celebrate Your Diversity
  by Daryl Lubinsky
News Insight
Calendar
  Chiro Insider
One-on-One With an Industry Expert
  Richard La Bianco, chiropractic division sales manager for (877) D-STRESS FOR LESS, which handles all direct doctor sales nationally for Sensa Products International Inc.
On The Market
  A guide featuring the latest products and services
The Back Page
  by Rima Bedevian

Resources
Media Kit
Editorial Advisory Board
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