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October 2005
IN THIS ISSUE
Open Season
by Rich Smith
V. Rick Wren, DC, uses open-bay adjusting for efficient patient flow
The Whole Shoulder
by Carl Amodio, BA, DC
The complexity of the shoulder becomes much more manageable when we divide it into four subgroups
Pain Management: Long-Term Care
by Tony Peters, DC
Strong collaboration among all the health sciencesmedical and alternativeis necessary
Stand Out From the Crowd
by Mark N. Charrette, DC
Effective advertising communicates the unique benefits of your practice
Going to the Extreme
by Russell A. Jackson
Gordon Ainsleigh, DC, runs a 100-mile race every year
Roundtable: Using Technology to Your Advantage
Properly designed and implemented software can keep costs down and improve efficiency
Departments
Editor's Message
by Daryl Lubinsky
Think Chiropractic: The Next Phase
News
Chiro Insider
Scott Collins, vice president of sales and marketing, The Saunders Group, Chaska, Minn
Calendar
On the Market
A guide featuring the latest products and services
Orthotics Advisor
Selling Orthotics in Your Report of Findings
by Timothy J. Maggs, DC
Remind your patients that we are looking at them as architectural structures
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