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October 2005




IN THIS ISSUE
Open Season
  by Rich Smith
  V. Rick Wren, DC, uses open-bay adjusting for efficient patient flow
The Whole Shoulder
  by Carl Amodio, BA, DC
  The complexity of the shoulder becomes much more manageable when we divide it into four subgroups
Pain Management: Long-Term Care
  by Tony Peters, DC
  Strong collaboration among all the health sciences—medical and alternative—is necessary
Stand Out From the Crowd
  by Mark N. Charrette, DC
  Effective advertising communicates the unique benefits of your practice
Going to the Extreme
  by Russell A. Jackson
  Gordon Ainsleigh, DC, runs a 100-mile race every year
Roundtable: Using Technology to Your Advantage
  Properly designed and implemented software can keep costs down and improve efficiency

Departments

Editor's Message
  by Daryl Lubinsky
  Think Chiropractic: The Next Phase
News
Chiro Insider
  Scott Collins, vice president of sales and marketing, The Saunders Group, Chaska, Minn
Calendar
On the Market
  A guide featuring the latest products and services
  Orthotics Advisor
Selling Orthotics in Your Report of Findings
  by Timothy J. Maggs, DC
  Remind your patients that we are looking at them as architectural structures
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