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December 2004




CHIROBUSINESS
Practice Sense: Leader of the Backpacks
  by Joel E. Margolies, DC
  Learn how to reach out to local schools and offer a backpack safety program for children
Roundtable: Get in Step With Orthotics
  by Julie Z. Lee
  Three orthotic company experts advise on how best to increase profits and educate patients by offering orthotics in your practice
Management: Go Forth and Multiply
  by David G. Foster, DC
  Know the secrets and pitfalls to opening multiple offices
Legislative Watch: A Banner Year
  by Jon Hymes
  ACA has scored many victories for chiropractic with its lobbying and PAC
Chiro Insider
  Lynn D. Hoggan, president of Hoggan Health Industries, West Jordan, Utah
Calendar

IN THIS ISSUE
Practice Profile: Chiropractic Advantage
  by Rich Smith
  This two-office Texas multidisciplinary practice fills 5,000 sq ft and finds success with a team approach
Technique: A Soft Touch
  by Gerald A. Anzalone, DC
  How to reduce stroke concerns by increasing patient confidence with low-force, soft-tissue techniques

Departments

Editor's Message
  by Miwon Seo
  We Have Our Work Cut Out for Us
News
  by Rima Bedevian
  Guest Editorial
Open Your Heart
  Bobby Doscher, DC, shares her experiences caring for children and spreading the chiropractic message with the annual Oklahaven Children’s Center’s Have-A-Heart fund-raiser
On the Market
  A guide featuring the latest products and services
  Nutrition Niche
Chewing the Fat
  by David A. Seaman, DC, MS, DABCN, DACBN, FACC
  Most of your patients are fat averse. Educate them on the right and wrong fats, and see significant improvements in their health
  CA Network
Scheduling for Success
  by Ces Soyring, CA
  Learn how to be appointment-book savvy with the four T’s of scheduling
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