November 2004

CHIROBUSINESS

Practice Sense: Care Packages

by Jeffrey D. Olsen, DC

Improve patient retention by using the franchise model

Roundtable: Fortified Nutritional Supplements

by Julie Z. Lee

Offering nutritional supplements can be lucrative and beneficial to your practice. Three nutrition company representatives tell you how

Marketing: Site for Sore Backs

by Nicholas Calvino, DC, MHC

Know the eight essential questions to ask when shopping for a company to build your Web site

Management: On Location

by Ivan Delman, DC

Use these practice-location guidelines to save you from making expensive and practice-limiting mistakes

Calendar

IN THIS ISSUE

Practice Profile: Lights, Camera, Adjustments

by Rich Smith

Two Studio City, Calif, DCs create a unique show business niche in their new 3,000-sq-ft facility.

Pediatrics: Goodbye to ADHD in 18 Days

by Robert DeMaria, DC, DABCO, FASBE

Use this drugless, nutritional protocol to care for your pediatric patients with ADHD and depression

Departments

	Editor's Message
	by Miwon Seo
	’Tis the Flu Season


	Letters to the Editor


	News


	Guest Editorial
	by George B. McClelland, DC, chairman of the ACA Board of Governors
	The Only Constant is Change


	On the Market
	A guide featuring the latest products and services


	Orthotics Advisor
	A Just Cause
	by Timothy J. Maggs, DC
	Shift away from the medical model and care for your patients with a structural evaluation


	Rehab Advisor
	Much Knee-ded Advice for Female Athletes
	by Kim D. Christensen, DC, DACRB, CCSP, CSCS
	Anatomical and hormonal differences are factors that explain the increased incidences of ACL injuries in women compared with men performing the same type of activity


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