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September 2004




CHIROBUSINESS
Practice Sense: Creatures of Habit
  by Jeffrey D. Olsen, DC
  Promoting healthy habits can improve your patients’health, satisfy insurance companies, and increase referrals and your patient base
Roundtable: Carve Out a Niche
  by Julie Z. Lee
  Chiropractic Products asks three experts about offering therapy and treatment products and services for a niche practice
Marketing: Marketing Makes Your Practice Go ’Round
  by Doug Hay
  Learn the four steps of the marketing process to help your practice evolve and grow
Chiro Insider
  by Fred Fischer, president of AllPro Imaging, Hicksville, NY
Calendar

IN THIS ISSUE
Practice Profile: Under Structural Management
  by Rich Smith
  This Upstate New York chiropractor creates the ultimate new patient exam and education model
Techniques: Going to the Extremities
  by Mark N. Charrette, DC
  Including extremity and extravertebral adjusting procedures is an important aspect of patient care

Departments

Editor's Message
  by Miwon Seo
  Jumping on the Manipulation Bandwagon
News
Guest Editorial
  by Guy F. Riekeman, DC
  Life U Goes On
On the Market
  A guide featuring the latest products and services
  Rehab Advisor
Ahead of the Curve
  by Kim D. Christensen, DC, DACRB, CCSP, CSCS
  Conduct an in-depth evaluation of your scoliosis patients to determine exercises and gait training rehabilitation
  Legislative Watch
Politically Correct Strides
  by Garrett F. Cuneo
  With results such as the establishment of chiropractic in the VA and Medicare demonstration project, the ACA is making an impact in Washington
  Nutrition Niche
Don’t Blame It on the Liver
  by David R. Seaman, DC, MS, DABCN, DACBN, FACC
  Liver toxicity may not be the cause. Inflammation may be the culprit, which can lead to an abundance of symptoms, including fatigue and general malaise
  Legal Brief
Case in Point
  by Kenneth S. Ross, DC, JD, MBA, LHRM
  Know the rules for writing narrative reports to protect your practice and yourself
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