August 2004

CHIROBUSINESS

Practice Sense: Known by the Company You Keep

by Jeffrey D. Olsen, DC

Providing motivation, growth, opportunity, and a clear sense of purpose will result in a dedicated and enthusiastic CA

Roundtable: Table Talk

by Julie Z. Lee

Five table industry insiders offer sage, pragmatic advice on picking and pricing tables for your practice

Marketing: In Seventh Heaven

by Ivan Delman, DC

Know and use the seven P’s of marketing to get your practice out of a marketing rut

Chiro Insider

by Dave Shultz, president and cofounder of Hessco, Saukville, Wis

Calendar

IN THIS ISSUE

Practice Profile: Chiropractic Essentials

by Rich Smith

The definitive radiology textbook by Terry R. Yochum, DC, DACBR, is one of the most important and respected contributions to the profession.

Diagnostics/Techniques: Telltale Sign

by Leander J. Eckard, DC

Leander J. Eckard, DC, hypothesizes about mole patterns and their correlation to chronic subluxations. He calls this The Leander Sign.

SPECIAL SUPPLEMENT

Special Section: 8th Annual Table Guide

This comprehensive guide features product and contact information on participating companies.

Departments

	Editor's Message
	by Miwon Seo
	Bone Up on Osteoporosis


	News


	Guest Editorial
	Bringing Up Babies
	by Jeanne Ohm, DC
	The International Chiropractic Pediatric Association (ICPA) is dedicated to advancing awareness of the chiropractic family wellness lifestyle. Through education, training, and research in the care of children and pregnant women, the ICPA and its members are fulfilling this vision


	On the Market
	A guide featuring the latest products and services


	Rehabilitation Adviser
	Go Through the Motions
	by Kim D. Christensen, DC, DACRB, CCSP, CSCS
	Learn why proprioception is important for effective musculoskeletal rehabilitation


	Orthotics Advisor
	Stand and Deliver
	by Timothy J. Maggs, DC
	Address work fatigue for patients who are on their feet all day with orthotic support


	CA Network
	Time Is Money
	by Ces Soyring, CA
	Know FairPay, the new FLSA overtime regulations, to avoid violations and hefty fines


	The Back Page