May 2004
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| CHIROBUSINESS |
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Marketing: What the Google Is This? |
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by Mark Mandell, DC, MBA |
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Learn how to effectively market your practice on the Internet |
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Roundtable: Under New Management |
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by Julie Z. Lee |
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Managing a business is something chiropractors are not trained to do. Hiring a
management consultant may be the best business decision you make |
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Chiro Insider |
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Suzi Plank, vice president of corporate services for Progressive Diagnostic Imaging
(PDI), Long Beach, Calif |
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Calendar |
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| Departments |
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Editor's Message |
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by Miwon Seo |
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The Healing Arts |
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News |
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Guest Editorial |
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Adventures In Cuba |
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by Jeffrey E. Ptak, DC |
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Jeffrey E. Ptak, DC, shares his experiences on his second mission trip to Cuba to
spread the chiropractic philosophy |
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On the Market |
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A guide featuring the latest products and services |
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Legislative Watch |
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Faint Heart Never Won Fair Treatment |
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by Jon Hymes |
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More than 20 members of Congress and presidential advisors attended the ACA 2004
National Chiropractic Legislative Conference to support the fair treatment of the
chiropractic profession |
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Nutrition Niche |
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Eat, Drink, and Be Merry—in Moderation |
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by David R. Seaman, DC, MS, DABCN, DACBN, FACC |
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Changing your patients’ diets can be difficult. Instead, suggest moderate amounts
of dark chocolate, red wine, and stout beer |
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The Back Page |
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Resources
