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April 2004




CHIROBUSINESS
Practice Sense: Talk the Walk
  by Jeffrey D. Olsen, DC
  Increase your new patient base by offering seminars on postural imbalance and subluxation.
Roundtable: Two Goals, One Stone
  by Julie Z. Lee
  Educating your patients and promoting your practice can be accomplished with one stroke. Learn the most effective ways to increase your patient base from these eight experts
Chiro Insider
  One-on-One With an Industry Expert
Calendar

IN THIS ISSUE
Patient Magnet
  by Rich Smith
  This Memphis DC’s energy and spirit attracts many patients, bringing success and growth to his practice
Fleet of Foot
  by Kirk Lee, DC, CCSP
  Get on the fast track for a profitable practice with orthotics. This secondary profit center will increase your patient base and improve patients’ postural base.
SPECIAL SUPPLEMENT
Special Section: Patient Education/Practice Promotion
  This comprehensive guide features product and contact information on participating companies

Departments

Editor's Message
  Makeover: CP Edition
News
  Guest Editorial
Always Faithful
  by Lt Colonel Mark C. Losack, DC
  Lt Colonel Mark C. Losack, DC, demonstrates his commitment to his country and the chiropractic profession on the front lines in Iraq.
On the Market
  Rehab Advisor
Get With the Program
  by Kim D. Christensen, DC, DACRB, CCSP, CSCS
  Optimize patient care with an adjunctive rehab program, and learn how to code and bill for these services
  Orthotics Advisor
See How They Run
  by Timothy J. Maggs, DC
  Recommend running in conjunction with ultrasound, nutrition, and orthotics for your patients with degenerative discs
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