April 2004

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| CHIROBUSINESS |
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Practice Sense: Talk the Walk |
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by Jeffrey D. Olsen, DC |
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Increase your new patient base by offering seminars on postural imbalance and
subluxation. |
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Roundtable: Two Goals, One Stone |
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by Julie Z. Lee |
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Educating your patients and promoting your practice can be accomplished with one
stroke. Learn the most effective ways to increase your patient base from these eight
experts |
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Chiro Insider |
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One-on-One With an Industry Expert |
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Calendar |
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| IN THIS ISSUE |
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Patient Magnet |
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by Rich Smith |
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This Memphis DCs energy and spirit attracts many patients, bringing success and
growth to his practice |
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Fleet of Foot |
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by Kirk Lee, DC, CCSP |
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Get on the fast track for a profitable practice with orthotics. This secondary profit
center will increase your patient base and improve patients postural base. |
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| SPECIAL SUPPLEMENT |
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Special Section: Patient Education/Practice Promotion |
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This comprehensive guide features product and contact
information on participating companies |
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| Departments |
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Editor's Message |
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Makeover: CP Edition |
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News |
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Guest Editorial |
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Always Faithful |
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by Lt Colonel Mark C. Losack, DC |
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Lt Colonel Mark C. Losack, DC, demonstrates his commitment to his country and the
chiropractic profession on the front lines in Iraq. |
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On the Market |
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Rehab Advisor |
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Get With the Program |
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by Kim D. Christensen, DC, DACRB, CCSP, CSCS |
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Optimize patient care with an adjunctive rehab program, and learn how to code and bill
for these services |
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Orthotics Advisor |
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See How They Run |
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by Timothy J. Maggs, DC |
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Recommend running in conjunction with ultrasound, nutrition, and orthotics for your
patients with degenerative discs |
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The Back Page |
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