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March 2004




CHIROBUSINESS
Practice Sense: Practice Cause and Effect
  by Joel E. Margolies, DC
  Determine the shortcomings of your practice to implement changes for a positive effect on patients and the bottom line
Roundtable: Keep Your Practice Current
  by Julie Z. Lee
  Offering electrotherapy as an adjunct service can boost your patient base and profitability. Chiropractic Products asks five experts for practical advice.
Marketing: Diamond in the Rough
  by Ed Forteau
  Sources for referrals are right under your nose. Learn how to identify and reach out to these hidden jewels in your practice
Chiro Insider
  One-on-One With an Industry Expert: Joel Brill, MD, president of ClarigoMed LLC, Arlington Heights, Ill
Calendar

IN THIS ISSUE
Practice Profile: Power Over Pain
  by Rich Smith
  This New York DC finds success with Pilates, which helps to hold adjustments longer and increases patient compliance
Diagnostics/Imaging: Abdominal Images
  by Michelle Wessely, BSc (Chiropractic), DC, DACBR, FCC (UK/Radiology)
  Low back pain is just one symptom of abdominal aortic aneurysms. Diagnose and locate these with the right film and imaging modalities.
SPECIAL SUPPLEMENT
4th Annual Therapy Products Guide
  This comprehensive guide features product and contact information on participating companies

Departments

Editor's Message
  by Miwon Seo
  Reach Out and Touch Someone
News
On the Market
  A guide featuring the latest products and services
  CA Network
The Weakest Link
  by Ces Soyring, CA
  Make sure that all documentation of patient care is strong and complete to avoid denial of payment for services rendered
  Legal Brief
No Legal Grounds
  by Kenneth S. Ross, DC, JD, MBA, LHRM
  Avoid malpractice lawsuits by being informed about the latest defenses with documentation and patient education
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