March 2004

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| CHIROBUSINESS |
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Practice Sense: Practice Cause and Effect |
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by Joel E. Margolies, DC |
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Determine the shortcomings of your practice to implement changes for a positive effect
on patients and the bottom line |
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Roundtable: Keep Your Practice Current |
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by Julie Z. Lee |
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Offering electrotherapy as an adjunct service can boost your patient base and
profitability. Chiropractic Products asks five experts for practical advice. |
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Marketing: Diamond in the Rough |
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by Ed Forteau |
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Sources for referrals are right under your nose. Learn how to identify
and reach out to these hidden jewels in your practice |
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Chiro Insider |
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One-on-One With an Industry Expert: Joel Brill, MD, president of ClarigoMed LLC, Arlington Heights, Ill |
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Calendar |
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| IN THIS ISSUE |
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Practice Profile: Power Over Pain |
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by Rich Smith |
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This New York DC finds success with Pilates, which helps to hold
adjustments longer and increases patient compliance |
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Diagnostics/Imaging: Abdominal Images |
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by Michelle Wessely, BSc (Chiropractic), DC, DACBR, FCC (UK/Radiology) |
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Low back pain is just one symptom of abdominal aortic aneurysms.
Diagnose and locate these with the right film and imaging modalities. |
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| SPECIAL SUPPLEMENT |
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4th Annual Therapy Products Guide |
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This comprehensive guide features product and contact information on participating
companies |
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| Departments |
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Editor's Message |
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by Miwon Seo |
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Reach Out and Touch Someone |
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News |
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On the Market |
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A guide featuring the latest products and services |
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CA Network |
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The Weakest Link |
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by Ces Soyring, CA |
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Make sure that all documentation of patient care is strong and complete
to avoid denial of payment for services rendered |
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Legal Brief |
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No Legal Grounds |
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by Kenneth S. Ross, DC, JD, MBA, LHRM |
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Avoid malpractice lawsuits by being informed about the latest defenses with
documentation and patient education |
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The Back Page |
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