September 2003

CHIROBUSINESS

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by Joel E. Margolies, DC

Learn how to retain your current patients while increasing your new patient base

Roundtable: Fit to a T

by Julie Z. Lee

Find the right table for you with advice from nine table experts

Marketing Matters

by Karen S. Kelley, PRCA

How to convey the promise—because you matter—to your patients with three adjustments

Chiro Insider

Larry Markson, DC, CEO, of The Masters Circle, Lake Success, NY

Calendar

IN THIS ISSUE

Practice Profile: One Smart Cookie

by Rich Smith

One Florida DC finds the recipe for success by combining chiropractic, physical therapy, urgent care, and cookies, of course

Biomechanics: Add Insulin to Injury

by Jeffrey D. Olsen, DC

Care for your diabetic patients with a treatment plan of proper nutrition, skin care, therapy, shoes, and orthotics

SPECIAL SUPPLEMENT

Special Section: 7th Annual Table Guide

This comprehensive guide features product and contact information on participating companies

Departments

	Editor's Message
	by Miwon Seo
	Political Scapegoat


	News


	On the Market


	Rehabilitation Advisor
	Get With the Rehab Program
	by Kim D. Christensen, DC, CCSP, DACRB, CSCS
	Improve patient compliance with customized handouts, observation, and functional and core exercises


	Legal Brief
	Corporate Responsibility
	by Kenneth S. Ross, DC, JD, MBA, LHRM
	Learn whether and how to set up your practice as a corporation


	The Back Page