August 2003
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| CHIROBUSINESS |
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Practice Sense: Patient Without a Cause |
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by Jeffrey D. Olsen, DC |
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Dealing with the cause rather than the complaint with treatment protocols and
technological tools helps educate and retain your patients |
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Roundtable: Retail Therapy |
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by Julie Z. Lee |
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Three experts give advice on how to create a niche practice by offering
treatment and therapy products in a secondary profit center |
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Marketing: Going Postal |
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by Ed Forteau |
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Learn how to use direct mail effectively to increase your new patient base and
reactivate former patients |
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Chiro Insider |
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Daniel H. Dahan, DC, president and CEO of Practice Perfect, Long Beach, Calif |
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Calendar |
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S E P T E M B E R 2 0 0 3 |
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| Departments |
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Editor's Message |
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DCs ex Machina |
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by Miwon Seo |
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Guest Editorial |
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We’ve Come a Long Way |
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by Jacalyn G. Buettner, DC |
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Women chiropractors have made great contributions to the growth and
stability of the profession. Jacalyn G. Buettner, DC, explores the past, present, and
future of women in chiropractic |
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News |
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On the Market |
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A guide featuring the latest products and services |
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Orthotics Advisor |
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Time Wounds all Heels |
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by David S. Fletcher, DC, FCCSS (C) |
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Assist heel pain patients by providing the necessary advice, care, and
support services |
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CA Network |
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Medicare Basics Boot Camp |
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by Ces Soyring, CA |
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Every CA, whether new or a seasoned professional, can use a refresher Medicare benefits
filing course |
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Legislative Watch |
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An Appeal for Justice |
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by J. Michael Flynn, DC |
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The ACA’s fight for the chiropractic profession against Trigon is taken to the
next step |
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The Back Page |
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Resources
