May 2003

May 2003

CHIROBUSINESS

Marketing Q&A: Tricks of the Trade

by Julie Z. Lee

Chiropractic Products asks two marketing and public relations experts about the best tools to promote a DC practice

Practice Management: Silver-lining Practice

by Mark Mandell, DC, MBA

Offering service-dependent ancillary products benefits your patients by increasing satisfaction and compliance

Chiro Insider

Perry Isenberg, vice president of marketing, Performance Health Inc, Export, Pa, makers of Biofreeze

Calendar

IN THIS ISSUE

Practice Profile: Captain of Industry

by Rich Smith

One DC keeps a New Haven multidisciplinary practice busy by working to make chiropractic care an employee benefit

Alternative Therapy: Music to My Ears

by Grace Golightly

Offering auriculotherapy as an adjunct service can increase patient satisfaction and referrals in your practice

SPECIAL SUPPLEMENT

Guide to Management Consultant/ Practice Management Companies

This guide features product and contact information on participating companies

Departments

	Message From the Staff
	by Tony Ramos, Bruce Loria, and Miwon Seo
	As a Matter of Fact


	News


	On the Market
	A guide featuring the latest products and services


	Legislative Watch
	All Roads Lead to DC
	by Jon Hymes
	The 2003 National Chiropractic Legislative Conference proves to be a success with more than 400 attendees and guest speakers, such as HHS Secretary Tommy Thomson and DVA Secretary Anthony Principi


	The Back Page

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