October 2002
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| CHIROBUSINESS |
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Management Consultants Roundtable: Is There a Consultant in the House? |
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by Julie Z. Lee |
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Not all chiropractors understand the business aspect of health care. Four management
consultants offer advice on how to achieve even greater success with tried-and-true
practice management techniques. |
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Web Savvy |
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by Jeffrey D. Olsen, DC |
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Catch more patients with electronic marketing by creating your own
website, e-newsletters, and e-business cards |
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Tête-à-Tête |
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Lori Boukas, marketing director, ZT Technical Services Inc, Northbrook Ill |
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Calendar |
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| IN THIS ISSUE |
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Practice Profile: A Chiropractor's Dozen |
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by Renee DiIulio |
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With 12 offices throughout Southern California, BKP Chiropractic and
Rehabilitation never misses an opportunity for growth |
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Diagnostics/Imaging: The Learning Curvature |
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by Michelle Wessely, BSc (Chiropractic), DC, DACBR, FCC (Radiology) |
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Clinical and radiographic evaluations of the spine for better
management of your scoliosis patients |
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Nutrition: Gives One Pause |
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by Kathleen D. Baumgardner, DC, DACBSP |
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With the controversy surrounding HRT, suggest natural alternatives to
your menopausal patients |
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| SPECIAL SUPPLEMENT |
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Special Section |
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Computer Software Guide |
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| Departments |
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Editor's Message |
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by Miwon Seo |
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Survival of the Fittest |
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News |
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On the Market |
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Legal Brief |
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Bear Witness |
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by Kenneth S. Ross, DC, JD, MBA, LHRM |
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Know the important medical-legal issues involving doctor/attorney relationships during
pretrial and trial proceedings, such as examinations, records, subpoenas, depositions, and
compensation |
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CA Network |
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Efficiency Expert |
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by Ces Soyring, CA |
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Becoming more efficient not only reduces waste and stress, it also
presents a professional and polished image to your patients |
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The Back Page |
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Resources
