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August 2002




CHIROBUSINESS
Practice Sense: Make my Holiday
  by Joel E. Margolies, DC
  Offering special promotions and events on holidays can increase referrals and awareness of chiropractic and your practice
Crash Landing
  by Kenneth Martin, DC
  Two chiropractors founded the Center for Research into Automotive Safety and Health (CRASH) to gather data on low- and high-speed collisions using human subjects
All Docs Must Learn New Tricks
  by Kelly Stephens
  Fulfilling CE requirements can be a daunting and confusing task. Chiropractic Products talks with four industry experts about the best approaches for this all-important aspect of state licensure.
Tête-à-Tête: One-on-one with an Industry Expert

IN THIS ISSUE
Practice Profile: Practice Makes a Pedagogue
  by Rich Smith
  After building a successful practice, Mark N. Charrette, DC, gives back to the profession with his hands-on extremity adjusting seminars
Biomechanics: A Small Step for Chiropractors, A Giant Leap for Chiropractic
  by Manuel A. Duarte, DC, MS, DABCO, DACBSP, CSCS
  The clinical application of biomechanics helps chiropractors in the diagnosis and treatment of their patients
Message Therapy: Aye, There's the Rub
  by Grace Golightly
  Massage therapy complements chiropractic by helping adjustments last longer and increasing patient confidence and compliance
SPECIAL SUPPLEMENT
Treatment Products Guide

Departments

Editor's Message
  by Miwon Seo
News
  by Kelly Stephens
  Guest Editorial
A New Lease on Life
  by Joel E. Margolies, DC
On The Market
  Rehabilitation Advisor
Ready, Set, Done
  by Kim D. Christensen, DC, CCSP, DACRB, CSCS
  New research finds that decreasing the number of sets can be just as efficacious while improving patient compliance
  Legislative Watch
Politically Correct
  by Kristine Shultz
  Participating in your state political process can put you in a position to help the chiropractic profession from within
  CA Network
Policy Academy
  by Ces Soyring, CA
  A picture may be worth a thousand words, but a written employee policy is worth a thousand stress-free days
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