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May 2002




CHIROBUSINESS
Practice Sense: Wearing Different Hats
  by Joel E. Margolies, DC
  Cross-training involves a team effort with each position supporting the other by communicating and sharing responsibilities
Practice Promotion Roundtable: Promoting Does a Practice Good
  by Julie Z. Lee
  Chiropractic Products sits down with four marketing experts to find out how DCs can stay competitive in today’s health care market
Tête-à-Tête
  One-on-One with Jim Walsh, president and CEO of Summit Industries
Calendar

IN THIS ISSUE
Practice Profile: How Does Baumgardner Grow?
  by Rich Smith
  Specializing in pediatric and athletic patients is child’s play for this Garden State chiropractor
Acupuncture: Chipping at the Blockages
  by Zev J. Myerowitz, DC, FASA, FASNE, CCAc, Dipl Ac (ASA), Dipl Ac NCCAOM, Lic Ac
  Chiropractic and acupuncture are complementary systems that rid blockages allowing the body to heal itself, and it all begins at the feet
Diagnostics/Imaging: The Bare Bones
  by Michelle Wessely, BSc (chiropractic), DC, DACBR, FCC (radiology)
  Addressing osteoporosis issues with your patients is an important aspect of chiropractic care
SPECIAL SUPPLEMENT
Patient Education/Practice Promotion Guide
  This annual guide features product and contact information on participating management consultants/ practice management companies

Departments

Editor's Message
  by Miwon Seo
  Public Disservice Announcement
News
Guest Editorial
  by William J. Lauretti, DC
  Stroking for a Fight
On the Market
  A guide featuring the latest products and services
  Legislative Watch
DCs in DC
  by Jay Witter IV
  With its grassroots approach, the ACA is making great strides for chiropractors across the country
  Rehab Advisor
Given the Gold Shoulder
  by Kim D. Christensen, DC, CCSP, DACRB
  How to implement an effective and safe program to return shoulder function for patients in their golden years
  CA Network
Take This Job and Love It
  by Ces Soyring, CA
  Use performance evaluations to boost morale, open lines of communication, and bring out the best in your employees
Advertiser Index

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Media Kit
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Writer Guidelines
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