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October 2001




CHIROBUSINESS
Par None
  by Paul Davis, DC, DACBO, CCSP, CSCS
  Incorporating a golf fitness program as an adjunct service gives your practice a competitive edge.
Have Patients: If you promote it, they will come
  by Alison Cherney, MBA
  Utilize the 4 Ps of marketing to attract new patients to your practice
Calendar

IN THIS ISSUE
Practice Profile: Walk the Talk
  by Rich Smith
  Based on his own exercise regimen, J. Kenneth Bowman, DC, increases his patient base by recommending rehabilitative and conditioning programs
It's All In the Technique
  by Wayne Henry Zemelka, DC
  Segmental drop adjusting adopts other styles to the drop table as used in the Thompson Technique
Docu-Mental
  by Christina Chang
  Chiropractic Products asks three documentation software experts for sane and sage advice on purchasing this vital program for your practice
SPECIAL SUPPLEMENT
Special Section: Table Company Guide
  The fifth annual chiropractic table company guide

Departments

Editor's Message
  by Miwon Seo
  Achilles Healed
Guest Editorial
  by Gerald A. Anzalone, DC
  We Have Only Just Begun to Fight
  Rehabilitation Advisor
Pillow Talk
  by Kim D. Christensen, DC, CCSP, DACRB
  Sleep support for rehab patients is an important adjunct to the chiropractic treatment plan
  Legal Brief
HIPAA to be Squared, Part 1
  by Kenneth S. Ross, DC, JD, MBA, LHRM
  Part one explains HIPAA history, covered entities, and responsibilities for compliance.
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